Marketing success isn’t a flash in the pan. It’s not about creating an over-the-top experience; it’s about value and speed.
Author: Ciente Editorial Team
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Could you tell us more about your role at uConnect? I’m the senior content marketing manager, which means I’m responsible for developing our content strategy and figuring out ways to drive more traffic to our website, LinkedIn page, podcast, and newsletter. As a content team of one at the moment, I’m also responsible for most of the content creation. For example, I host and produce our biweekly podcast, and I do all of the video editing. Thankfully, we outsource the audio editing! Do you think your journalism background makes you a better marketer? Absolutely. My journalism training and newspaper experience…
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You’ve led teams at Sony, Omnicom & Sky (currently). Were there challenges specific to the industry / company, or you noticed a similar pattern in leadership obstacles? I have worked in the media world for well over 2 decades but the pace of change in the past 4 years has been seismic! And especially in the past 6 months, the tectonic plates have been dramatically altered! And as a leader, one must be braced for continuous change and be prepared for VUCA (volatile, uncertain, complex and ambiguous) which has become pretty much the norm. When I was at Sony way…