Google reports an 18% hike in conversion using Performance Max. But how valuable is it for your campaigns? Read this article to get a clearer picture.
Author: Ciente Editorial Team
Read More
Customer journey orchestration is about building genuine connections with prospects and customers. Why is a customer-centric approach crucial in today’s omnichannel environment?
A CDP unifies your customer data into a centralized hub, enabling transparent marketing initiatives. Explore the power of CDPs in modern marketing!
The customer has a unified view of your brand. Then why doesn’t your brand have a unified view of the customer? With marketing goals and expectations shifting and quality experiences being table stakes in the modern B2B environment, in this conversation with Elisha Gada (Global SMB Marketing Manager, Meta) we dive down into what B2B customers really care about. It isn’t an option to get to know your customer; it’s a strategic necessity in today’s high-paced field. High-performing marketing is all about understanding what the customers want and what shapes their decisions. Enjoy the episode! About the Guest: Elisha Gada…
Marketing teams can optimize their efforts across the customer journey by using data-driven insights, and personalizing communication to convert leads into customers.
Marketing leaders are constantly juggling conflicting agendas and priorities, all while trying to hit targets and boost revenue. In this new episode of TechTalk, Sanjay Gopinath (Head – Marketing & Communications at Mathworks, and Ciente’s CMO Suruchi Bhargava discuss the current tech trends, the role of AI in revenue forecasts, prevailing demand gen pitfalls, and ultimately, the best ways to connect with your audience. Sanjay GopinathHead – Marketing & Communications , MathWorks Sanjay Gopinath heads Marketing & Communications and Accelerator – Startup Program for MathWorks India. In this role, he drives awareness and demand for MathWorks products amongst its commercial,…
A successful marketing strategy takes planning, research, and commitment. How can you craft a powerful strategy to boost sales and foster relationships?
Email marketing is not getting archaic- in fact, it is only becoming more relevant. But are organizations using this to the fullest potential?
Marketing leaders are hard-pressed to do more with less. Though it’s easier said than done, North Star metrics can help drive ROI, deliver results, and build the capabilities to thrive, even during turbulent shifts. In this podcast with Maryel Roman Price, the head of Digital Demand at Adobe, we discuss critical data points and insights into the evolving B2B universe and how to supercharge marketing at a time when budgets flatline. About the Guest: Maryel Roman-PriceHead of Digital Demand, DX, APAC Adobe Maryel Roman-Price is an entrepreneur-turned-marketer passionate about marketing, storytelling, and delivering great experiences. As the APAC Head of…
Strategic decisions are based on in-depth research and varied inputs. How can you revolutionize your B2B marketing by unleashing the power of data?