Data analytics is a fundamental skill for marketers, providing insights into markets, products, consumers, and competitors. AI leverages that data to enhance visibility, predict churn, and optimize the marketing funnel. But how can marketers leverage AI to optimize the customer journey and revolutionize marketing’s impact on the bottom line? Join Michael Benjamin (Director of Marketing, Intuit) and Suruchi Bhargava (CMO, Ciente) in this podcast exploring modern marketing dynamics. From essential skills like data analytics to the transformative power of AI- discover the shift from marketing as a cost center to a growth driver. About the Guest: Michael Benjamin Director of Marketing,…
Author: Ciente Editorial Team
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Is AI the Missing Piece in Your B2B Marketing Strategy?
AI has made inroads into all customer-facing functions and has carved out a place for itself in the marketer’s toolkit, a special one at that. Since this was decades in the making, AI is nothing close to a fad; it’s a radical concept for the economic value it generates. In this episode, Vedanarayanan Vedantham (Marketing leader, Microsoft) and Suruchi Bhargava (CMO, Ciente) drill down into the specific use cases of AI-powered marketing. About the Guest: Vedanarayanan VedanthamMarketing leader, Microsoft Veda has helped build and grow multiple digital products & brands across Fintech, health tech, Ed-Tech, and online travel. He has a versatile mix of global experiences…
With well-informed and tech-savvy buyers in control, can you capitalize on VoC for a competitive edge?
Can you elaborate on your role as the Chief Marketing Officer at Zenus? What are your key responsibilities and focus areas? As a CMO, I wear many hats, but they all tie back to one goal: growth. I build our brand, attract customers, launch products, and lead a rockstar team – all focused on driving results. Think of me as the brand cheerleader, ensuring consistency and a great reputation. But awareness alone doesn’t pay the bills, so I also craft strategic marketing plans, choosing the right channels to reach our audience. New products are like exciting debuts, and I work…
Mass marketing is dead, and modern B2B buyers are savvier and more demanding. How can sales teams use ABM to stay ahead?
Macro-level audience targeting has become obsolete in contemporary marketing. How can hyper-segmentation help marketers drive value?
Marketing has evolved from a primarily email-based approach to a multi-channel, AI-powered, and data-driven system. How can marketing leaders strike the right balance between innovation and transparency to ensure the long-term success of their GTM strategy? In today’s Techtalk Julie Novikova, a B2B marketing mentor and executive coach, and Suruchi Bhargava (CMO, Ciente) unwrap modern marketing trends and strategies. This episode is packed with B2B marketing insights around ABM, multi-channel integration, the dynamics of upstream and downstreammarketing, and a customer-centric approach. About the Guest: Julie NovikovaVice President, Field Marketing | Demandgen Leader |Business Coach Julie is a seasoned B2B marketing leader with over 16…
Once a hobby, now big business. The creator economy shows how ordinary people are using social media to make a living.
From a click to a view, everything is a data point for businesses to profit from if used with the right martech stack. Is your organization well-stacked?