We often compete to be different. But what happens when the audience can’t relate to us? Think, it’s all about parity.
Author: Ciente Editorial Team
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A product launch is as effective as its Go-to-market strategy. With so many moving parts, cross-departmental collaboration ensures GTM success.
With advertisers keen to follow the trends, are podcast ads the ideal strategy to attract positive attention toward your brand?
Authoritative and transparent content can instill trust in B2B audiences. Is integrating thought leadership with demand gen the best way to ensure this?
Marketing leaders need the C-suite buy-in. But is it doable if you present a bill instead of an investment proposal to your CFO? It’s time to reevaluate.
Monetary success is a small fragment of the company’s corporate value. Can a strategic branding create lasting impression and improve its brand value?
Content creation is the fusion of experimentation and creativity. But as the buyer becomes self-directed, what role does content play in their journey? Content marketing is about answering a question. Advertisements, blog posts, snippets, and designs answer a question in the reader’s mind. Effective content adds value to an audience, pointing them in the right direction. From the early days of our ancient literature to the value-providing pages of the modern blog, audiences seek to elevate their understanding of a subject in response to a need. The need could be an intellectual curiosity, or for the B2B buyer, it means…
Determining the differences between you and your competitors is the key to sustaining the dynamic market. How can industry mapping help you in this arena? Businesses with a robust customer engagement framework have a chance of retaining 89% of their customers. But, the B2B landscape is highly competitive, where getting customers on board can be challenging, let alone retaining them. Assessing competition from every angle is crucial to developing strategies and adapting your offerings to meet the prospects’ needs. The good news is— you can leverage industry mapping to tip the scales of competition in your favor. Industry mapping is…
Some things are better as a pair (and no, we’re not talking about peanut butter and jelly). It’s tech and creatives in marketing. Modern tech acquisition looks nothing like it did in the past. And with each company having unique needs and maturation, this story just keeps taking different turns. It’s about time marketers take control of how their data modeling process. In this conversation, Audrei (Head of Strategic Partnerships, Ogilvy) and Suruchi (CMO, Ciente) discuss all things martech- with talking points on tech selection & acquisition, modular marketing, and AI’s role in expanding possibilities. Here’s your podcast. About the…
There are general frameworks marketing & data leaders can adopt, but we must get into the nitty-gritty of it and create room for flexibility. In this podcast, Naomi Liu (Director of Global Marketing Operations, EFI) and Suruchi Bhargava (CMO, Ciente) lay out the foundation for effective and agile marketing ops, including best practices, analytics, and cross-team collaboration. Learn how to structure your marketing team perfectly because we all could use some certainty in an uncertain world. Naomi LiuDirector of Global Marketing Operations at EFI Naomi Liu is the Director of Global Marketing Operations at EFI, a world leader in the…