Author: Ciente Editorial Team

The SaaS market is in quite a conundrum. The old playbooks aren’t working, and while it can be chalked up to the amount of content in the market, it is more than that. The industry is facing a brand-new problem: the oversaturation of data points and an overreliance on that data. While the B2B SaaS train chugs on, is it time to rethink the marketing principles? The SaaS marketing playbook is outdated. Jon Miller, the co-founder of Marketo, was a pioneer in the SaaS field. Most of the common principles that the marketing world takes for granted today were perfected…

Marketers want a single answer – why buyers buy. They require an in-depth window into consumer behavior and patterns. Can intent signals prove fruitful? In the pre-digital age, traditional forms of marketing used to depend on a single thread between sellers and buyers. The marketing messages were printed in newspapers or broadcast on radios – quite a “see-what-sticks” formula. The broader the audience, the higher the possibility of reaching potential buyers. At least, this was their underlying hope. Marketing has taken a huge step forward – by using what is already available. In this case, it is the buyer data…

Product events are tedious and difficult to manage. Can product event marketing automation simplify the process and negate the need for multiple hands?

Ads influence brand awareness when paired with a comprehensive strategy. So, how do we realize the full potential of paid ads for optimal performance?

AI and automation have created tension. Jobs are under the threat of being replaced, and our intrinsic value is at risk. But is that true? Everyone has been afraid of AI disrupting their survival. One industry at the forefront of this onslaught is marketing or, rather, content marketing. Creatives in the field are terrified and excited about what this technology will do. Will it transform how we consume content and deliver it to the user? But let us present a hopeful future—one that shows that AI cannot replace the value of creativity. Look at the screenshot above—we call it a…

Delivering emails at the right time can make a huge difference in customer engagement. But how do you strategize the best scheduling? Building strong relationships with customers can greatly determine a brand’s identity among the target audience. To achieve this goal, companies often launch email campaigns. Studies indicate that most marketers send around 2-3 emails daily. However, it is unlikely that every email will be read entirely. And that’s why it is important to add an element of personalization. Creating personalized messages helps prospects related to your brand understand your brand’s expertise. These emails also enable companies to nurture…

The brand voice must be formed in the boardroom. But is that the case? CMOs alone cannot bear the brunt. It’s time for the rest of the C-suites to step up

When planning to invest in programmatic advertising, the first thing to figure out is an efficient platform to partner with. This article will help you make that choice.

In our brand development series, we have covered that the brand is more than a logo. We firmly believe that a brand is a strategic— and, by extension, creative— expression of an organization’s product and culture. Brands cannot discover success if they stay in silos. The competition in the current market is far too fierce. It has also been enhanced by the mass access to social media. Your potential buyers are always on the hunt for novel experiences. While that may satisfy their hunger for dopamine, brands also need something concrete. An identity that builds trust in the minds and…

Can marketing automation combine creativity and robotics to help businesses prioritize customer satisfaction and significantly boost their ROIs?