The change will take effect before the start of trading on Friday, according to the S&P Dow Jones Indices. This is a big win for the organization after its stocks had fallen 36% this year due to weaker earnings and industry trends in the marketing and communication sector.
The inclusion of Trade Desk has also replaced Ansys, which was acquired by Synopsys; this marks a sector shift inside the index, moving from industrial software to digital advertising.
Joining the S&P 500 is a milestone for Trade Desk and the marketing industry. Especially programmatic advertising, signifying that Wall Street sees advertising as a revenue engine, not just an add-on.
With this inclusion, however, comes pressure to perform, scrutiny, and increased expectations. After a rocky 2025, Trade Desk has proved its resilience, and now the spotlight is back on it.
This isn’t just a win for the organization but proof of the staying power of marketing in today’s digital economy.