Oktopost- A top B2B platform for social media management and employee advocacy reveals a new integration with Microsoft Power BI.
The tech combination will be a leading business intelligence and data visualization platform. This will allow marketers to seamlessly combine their social media data with their analytics systems, eliminating data silos.
Studies indicate that establishing marketing as a growth catalyst is challenging for 93% of CMOs. It can be tough to connect the dots between social media initiatives and overall business outcomes. Marketers need specific solutions to match the rapid progression of marketing analytics tools.
The Power BI integration from Oktopost helps marketers build automated reports that demonstrate how social media contributes to revenue growth plus lead generation and customer engagement, without requiring manual data assembly from separate systems. Using the customizable dashboard, brands can combine social media performance metrics with essential business data from website analytics, CRM insights, and sales figures. As a result, complex reporting processes- generating straightforward data-backed insights for stakeholders are streamlined.
The Power BI integration advances Oktopost’s progress through its newest features: AI social tools and the Advocacy Gamification Engine.
This new integration could help businesses reach great heights in the tech landscape.