Threads has crossed 300 million active users, and Meta Platforms will soon begin testing the launch of ads.
It is on track to surpass X as the preferred real-time social app, making ads an appealing option for many brands.
In this testing phase, image ads will appear in the Threads home feed.
Although Meta initially stated that it would launch ads after Threads reached a billion users, its 300 million user base is gaining momentum, making it inevitable that ads will continue rolling out.
However, the test will involve a small group of users, with ads displayed as images between posts for a limited percentage of people. Users can access controls that allow them to customize their ad experience.
Additionally, Meta is expanding its inventory filter to Threads ads. This will allow advertisers to manage the sensitivity level of organic content where their ads appear.
The shift will also give users greater flexibility to control the ads they see in the app.
As Threads enters this new phase, one might wonder: how will users respond to this change, and what will the platform’s future as a real-time social hub look like?