Danone, Jack Daniel’s®, Bayer and OLLY are among this year’s front-runners, prioritizing real-time moments to drive incremental return on advertising spend & sales.
AUSTIN, Texas, March 26, 2025 /PRNewswire/ — InMarket, a leader in real-time marketing and measurement, today released its annual “Breakthrough Moments” Report. This year’s Breakthrough Moments winners successfully combined timing, relevance and context to create unforgettable brand experiences, driving outcomes as high as an $8.15 incremental return on ad spend (iROAS), over $3 million in incremental sales, and a click-through rate 16.8 times higher than the industry benchmark on a single campaign.*
Connecting with consumers in today’s increasingly fragmented media and shopping environment has never been harder. The media landscape has been subject to a sea of change as consumers consume content across multiple channels and platforms, and search for value across more retailers in the face of rising costs and economic pressures. In fact, in today’s value-driven environment, the InMarket Index found that a single retailer makes up less than 0.5% of a shopper’s total retail visits.
Together, these challenges place a mandate on marketers to build relevant and hyper-personalized ad experiences that cut through the noise and reinforce their brand’s value proposition when and where it matters most—while they are shopping.
InMarket’s proprietary Moments solution uniquely combines intent, visitation and commerce data with real-time media activation to address these challenges. This empowers marketers to better understand their customers and reach them in their precise moments of need, ensuring they’re the brand that shoppers’ ultimately choose in store.
“Our Breakthrough Moments winners offer a masterclass in overcoming the complex obstacles marketers face today. By connecting with consumers with real-time, contextual messages, these brands not only outperformed benchmarks across key KPIs, including iROAS and sales lift, they set an example for others to follow,” said Todd Morris, CEO of InMarket. “We’re proud to work with these strategic brands and marketers, who place their trust in us to help them achieve their business goals and set new standards for digital marketing innovation.”
Overcoming the Era of Fragmentation
During times of economic uncertainty, InMarket’s nine Breakthrough Moments winners rose to the occasion, showcasing the impact of prioritizing creativity, enhancing value, encouraging engagement and, most importantly, reaching consumers while they’re actively in market making purchase decisions.
CPG:
Danone
Tapping into the holiday spirit, Danone brewed up a seasonal campaign promoting its newest International Delight cold foams and creamers—Peppermint Mocha and Pumpkin Pie Spice. Combining mouthwatering imagery of coffee, pie and candy canes, creative headlines like “Delightfully Minty Chocolate Flavor Galore” and “Pump Up the Pumpkin Spice Flavor,” and a “Find & Try Now” call-to-action, the festive Breakthrough Moment achieved remarkable results, including an iROAS above $5 and over $3 million in incremental sales.
Health:
Bayer
As shoppers continued to prioritize value, Bayer’s “Level-Up Your Allergy Relief” creative offered an unbeatable “Save Up to $28 Now” call to action. Supported with bold colors and messaging that emphasized savings for its allergy relief offerings, Claritin®, Astepro Allergy®, and Afrin®, Bayer’s value-focused campaign drove remarkable results, including a $4.52 iROAS, 3.6% sales lift, and over $677,000 in incremental sales.
OLLY
OLLY didn’t sleep on embracing value for its Breakthrough Moment. Featuring a product slideshow of various gummy types, each slide highlighted savings opportunities with a pun—”Don’t sleep on $4 cash back”—and “Shop Now” call to action, driving shoppers to purchase. This interactive campaign had an outstanding $8.15 iROAS.
Onnit
As Onnit Alpha BRAIN® hit Target shelves, Onnit’s Breakthrough Moment placed a Target shopping basket front and center loaded with bottles of Onnit Alpha BRAIN®. Combining the renowned brand logos, vivid Onnit yellow and Target red, the headline “ALPHA BRAIN® NOW AT TARGET” and a clear aisle directive, the Breakthrough Moment guided shoppers to their nearest store, earning a strong click-through rate of 6.17%, 10.3 times above the industry benchmark.*
AZO®
Seeking to meet women’s array of health needs, AZO® leveraged an interactive product carousel to showcase multiple Women’s Health offerings in a single creative experience. Highlighting each product’s unique benefits alongside the AZO® logo and a blue “Shop Now” call to action on each slide, this interactive Breakthrough Moment amassed a click-through rate of 6.27%, 10.5 times above the industry benchmark.*
Beverage:
Molson Coors
Bringing the fun of March Hoops, Coors Light launched a gamified ad experience inviting consumers to shoot hoops virtually. The winning screen displayed a crisp Coors Light beer, a basketball, and the headline “Enjoy March Hoops With Coors Light” alongside a “Learn More” call-to-action. The gamified creative also dynamically updated as the tournament progressed, showcasing details for the next game at the bottom of the screen. This engaging Breakthrough Moment ran a perfect play, driving a click-through rate 16.8x above the industry benchmark, 16.3% engagement rate and viewers spent, on average, 5.72 seconds on the unit.
Jack Daniel’s®
Jack Daniel’s® put its iconic brand imagery and “Old No. 7 Brand” emblem front and center in the arena. Incorporating the rich colors of its bottle and a bright orange basketball against black and white photography of a basketball court, the alluring creative captured the attention of spirits and basketball fans alike. This Breakthrough Moment scored a slam dunk, achieving an impressive click-through rate of 5.59%, 9.3x higher than the industry average.*
C4
In the competitive energy drink market, C4 tapped an exciting sweepstakes to promote its Orange Creamsicle flavor, offering shoppers the chance to win a yellow Acura Integra Type S. Displaying the Speedway and 7-Eleven logos, a bright yellow banner and call-to-action, consumers knew exactly where they could enter to win and purchase the product. Putting the pedal to the metal, the Breakthrough Moment drove a click-through rate 9.5x greater than the industry benchmark and an impressive 2.3% incremental visit lift.*
Electronics:
Acer
Promoting its Nitro V 15 gaming laptop, Acer’s victorious Breakthrough Moment showcased the laptop from multiple angles with vibrant graphics and emphasized its unique gaming capabilities with a “Live for Victory” headline. Tying the creative together with a subtle red “N” for Nitro in the background to match the bold “Buy Now” call to action, this creative played to win and earned a 5.28% click-through rate, which is 8.8x above the industry benchmark.*
For more information about InMarket’s Breakthrough Moments, check out our full report.
*Source: Wordstream US Google Display Benchmarks for Mobile Media
About InMarket
Since 2010, InMarket has connected brands and customers when and where it matters most. Through InMarket’s industry-leading real-time marketing and measurement platform, brands can drive growth, optimize spend, and close the loop between consumer intent and purchase with unique, real-time, actionable intent, location, and item-level commerce data.
InMarket holds more than 25 patents across location, attribution, and digital marketing, and was named by the Deloitte Technology Fast 500 as one of the fastest-growing technology companies in North America for three consecutive years. InMarket was awarded a 2025 BIG Innovation Award and Best Mobile Marketing Platform at the 2024 Digiday Technology Awards for its innovative technology. InMarket also received an Outstanding Achievement at the 2024 Internet Advertising Competition for Best Integrated Ad Campaign, recognized as a Marcom Gold Winner and Global Tech Award Winner in AdTech for its exceptional client work.
InMarket’s nationwide team is united across more than 30 states. For more information, visit www.inmarket.com.
Contact:
PR@inmarket.com
SOURCE InMarket