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    • Marketing Software
      1. Marketing Software
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      5. Software
      6. B2B
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      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      RainFocus Integrations with Adobe Automate Event Data Sync and Centralize Brand Assets

      July 14, 2026

      Observe.AI Featured as Leading on the CMP Prism for Voicebot/Conversational IVR Showcasing Capability in Customer Contact and CX Technology

      July 10, 2026

      Telgorithm Launches AI-Powered RCS Business Messaging Suite, Unlocking Conversational RCS for Cost-Effective, Interactive Engagement

      July 7, 2026

      CallRail Makes ChatGPT Ads Measurable for SMBs and Marketing Agencies

      June 10, 2026
    • Marketing Automation
      1. Automation
      2. Marketing Automation
      3. CRM
      4. ABM Marketing
      5. Performance Marketing
      6. Influencer Marketing
      7. Event Marketing
      8. Product Marketing
      9. View All

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Saviynt Partners with Wiz to Manage Non-Human Identities and AI Agents

      February 17, 2026

      Limelight Inc. launches new programmatic optimisation tool, helping boost ad revenues by up to 300%

      January 15, 2026

      TNL Mediagene (NASDAQ: TNMG) Leverages AWS AI Technologies to Drive Cross-Border Media Innovation

      October 28, 2025

      Gryphon AI and CloudHesive Partner to Deliver Secure, Scalable Compliance Solutions for Finance and Insurance on Amazon Web Services (AWS)

      October 28, 2025
    • Data & Analytics
      1. Marketing Analytics, Performance Tracking & Attribution
      2. Data Analytics
      3. Data
      4. Data Management
      5. Analytics
      6. View All

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026
    • AdTech
      1. Advertising
      2. Adtech
      3. Digital Marketing
      4. Marketing
      5. Technology
      6. Media
      7. Digital
      8. Martech
      9. Social Media
      10. View All

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      CTM Closes the Attribution Gap on AI’s Fastest-Growing Ad Channel

      July 21, 2026

      Raptive Launches Apex as Media Companies Rethink the Future of Ad Monetization

      July 14, 2026

      Tec-Do Integrates with OpenAI to Support Advertising in ChatGPT

      July 10, 2026

      Mistplay Launches Mistplay Audience Network Following Strategic Acquisitions, Marking Major Expansion in Rewarded Advertising

      June 2, 2026
    • Strategy & Management
      1. Market Growth
      2. Marketing Strategy
      3. Strategic Partnership
      4. Strategy
      5. Sales
      6. Digital Transformation
      7. Management
      8. Content
      9. View All

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Nuvion × Turnkey Partner to Build Secure Embedded Wallet Infrastructure for Global Businesses

      July 21, 2026

      Cartera, a Rakuten Company, and Kigo, an Augeo Company, Partner To Expand Personalized Retail Savings to 100M+ Loyalty Members

      July 17, 2026

      KeyReply Becomes Rezonate, Bringing Proven Engagement Intelligence to North America

      July 14, 2026

      WEKA Appoints Shanta Kohli Chief Marketing Officer

      July 14, 2026
    • CX
      1. customer experience
      2. CX
      3. Customer Engagement
      4. Customer Service
      5. Customer Success
      6. Personalization
      7. View All

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      Emplifi Appoints Omer Sharon as Chief Product & Technology Officer to Advance its Autonomous Customer Experience Platform

      July 24, 2026

      New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

      July 24, 2026

      MPIRE Interactive Awarded U.S. Patents for Mi-Pax® and Mi-Robile® Technologies, Advancing the Future of Experiential Media

      July 22, 2026

      24 Seven Ranks No. 2 Among Marketing/Creative Staffing Firms in the U.S., Earns Spot on SIA’s 2026 Largest Staffing Firms List

      July 22, 2026

      CallRail Marks 15 Years of Innovation and Customer Confidence

      June 2, 2026

      VINSI.AI Expands Platform to Address the Full Scope of Business Operations and Customer Experience

      June 2, 2026

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    Home»Data & Analytics»New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement
    Data & Analytics

    New Research by Ardent Partners and Ivalua Reveals Gap between AI Ambition and Execution in Procurement

    By PRNEWSWIREJuly 24, 2026No Comments4 Mins Read
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    • 87% of procurement teams remain bogged down by tactical workloads, and while 90% of them have high AI ambitions, 67% are not ready to scale it
    • 59% of organizations identify poor data quality, structure, and availability as the main hurdles keeping them stuck in the experimentation phase
    • A forward-thinking 23% are succeeding in scaling AI reliably across procurement operations

    REDWOOD CITY, Calif., July 23, 2026 /PRNewswire/ — The latest research by Ardent Partners and Ivalua, “The Path to AI-First Procurement: Closing the Gap between AI Ambition and Execution“, indicates that while procurement leaders have ambitious AI goals, most of their current systems are not ready. The differences between those successfully scaling AI usage and the majority struggling to do so provide clear lessons for business leaders.

    The report highlights a critical market tension: procurement professionals understand the benefits of AI, as 61% of them see AI as a productivity and scale enabler, but few know how to deploy it consistently and effectively. Whilst 90% of organizations are actively exploring or piloting AI, a staggering 67% are in the ‘overreaching’ quadrant of the report, with high AI ambitions facing underdeveloped governance and fragmented data foundations.

    Despite the challenges, a meaningful minority of 23% has successfully established ‘AI-First’ procurement thanks to solid data foundations, embedded governance, and integrated workflows – critical aspects to scale AI reliably*.

    Crucially, procurement professionals are not asking AI to take over their work but rather to give them back the most impactful and strategic part of their jobs. Nearly half (47%) identify cognitive augmentation as their primary goal for a human-agent operating model, followed by a focus on relationships (36%).

    “Those making tangible progress with AI in procurement are not necessarily moving faster but are rather doing so with strategic intent,” commented Andrew Bartolini, Founder & CRO at Ardent Partners. “They are learning where intelligent systems create the greatest operational leverage, where governance matters most, and how AI can augment execution without creating new operational risks.”

    Top hurdles limiting AI adoption

    Data remains the most prominent obstacle, whether it’s quality, availability, or structure, cited by 59% of respondents. This is followed by 51% who mention integration with existing systems as the main challenge. Only 11% of organizations report operating a unified procurement data model across their Source-to-Pay process. Notably, 41% describe their data as integrated, yet dependent on manual reconciliations across systems, 40% continue to operate with fragmented data and no single source of truth, and 8% have dark data trapped in unstructured formats.

    Risk and Concerns

    More than one in three organizations (34%) have no formal AI governance in place, with 96% of respondents viewing black box AI risk as high or moderate. Over half (51%) indicate data hallucinations as their greatest concern, followed by proprietary data being used to train public Large Language Models (20%). While governance frameworks remain scattered, 63% of respondents agree ‘human-in-the-loop’ (or mandating manual approval for critical decisions) is a non-negotiable governance requirement for procurement AI.

    Closing the Gap between Ambition and Execution

    Current AI use cases are concentrated in procurement domains where data is easily accessible and productivity gains are measurable, such as spend analytics (22%), supplier discovery and onboarding, and accounts payable automation (both at 20%). Planned deployment in the next twelve months significantly exceeds current usage, with contract lifecycle management showing the biggest gap (56% planned vs 14% in use today).

    More than 80% of organizations plan to deploy agentic AI capabilities in the next three years, but the majority of them display high ambition against low readiness as they look to deploy AI on fragmented data and underdeveloped governance. Closing this gap requires a deliberate focus on building a resilient foundation: securing connected data, establishing embedded workflows, and instating trusted governance frameworks.

    “The organizations that are already scaling AI reliably are unlocking massive strategic capacity, giving them a significant competitive advantage. There is immense organizational pressure to move fast with AI in procurement, but procurement leaders must take a strategic approach, collaborating closely with IT,” said Alex Saric, CMO at Ivalua. “Chasing AI-wins on infrastructure that cannot support it delays business impact and limits scale. The playbook for success requires choosing the right unified architecture, instating human-in-the-loop controls, and only then accelerating broad deployment to make sure that AI in procurement can add real value to everyday operations.”

    About Ivalua 

    Ivalua is the only truly unified, enterprise AI platform for managing spend and suppliers. We seamlessly connect people, AI, workflows and data, making businesses more profitable, resilient, and sustainable. We are trusted by over 500 of the world’s most admired brands and consistently recognized as a leader by Gartner and other analysts. Learn more at www.ivalua.com. Follow us on LinkedIn.

    Global Media ContactCorporate Communicationsmedia@ivalua.com

    SOURCE Ivalua

    Ai Marketing technology
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