Persado Agentic AI Innovation Shortlisted for
Finovate’s Best RegTech Solution Award
NEW YORK, Aug. 13, 2025 /PRNewswire/ — Persado, a leading provider of AI-powered content compliance and performance solutions for marketing, today announced that its President and Co-founder, Assaf Baciu will be speaking in New York City at FinovateFall 2025, a premier fintech conference showcasing innovative solutions and thought leadership for the financial and banking industries.
Persado also announced that its latest innovation, Marketing Compliance AI, which uses AI agents to fuse Martech and Regtech and automate generation of compliant, high-performing customer communications, is shortlisted for The Finovate Awards. The competitive award program recognizes the companies driving fintech innovation and bringing new ideas and cutting-edge technology to life.
Persado’s solution automatically identifies risk and rapidly resolves regulatory compliance issues, enabling retail banks and credit unions to be more efficient and nimble, reduce legal review time by 90 percent, and shorten campaign cycle times by 80 percent — speeding time to market and fueling growth. Award winners will be announced on September 9 at FinovateFall 2025.
WHO: Persado’s Assaf Baciu will speak, along with executives from Ally Financial, Cornerstone Advisors, TRAC.vc, and Wells Fargo, in a panel session titled “Power Panel: Getting Beyond the Hype — How can financial services providers harness AI, GenAI & Agentic AI to make or save money?” The discussion will be moderated by Jason Henrichs, CEO, Alloy Labs.
WHAT: During the Power Panel session, industry experts will share perspectives about the biggest opportunities for financial services institutions to use AI, how to create an assurance framework for AI to avoid unintended consequences (and to harness it responsibly), and why now is the time to lean into AI.
Financial services leaders, media, and analysts are urged to attend the speaking session, as well as meet with Persado to discuss how banks and credit unions use Persado AI to rapidly generate and optimize high-value, on-brand, compliant content at scale for email, web, SMS, social media, blogs, newsletters, and more. (Eight of the 10 largest U.S. banks already use Persado to engage consumers with personalized, compliant content, from acquisition or application completions to cross-sell and loyalty.)
WHERE: FinovateFall Conference, The Marriott Marquis Times Square, New York City
WHEN: Session: Monday, September 8, 2025 – 4:35 – 5:10 pm | Meetings: On the 8th and 9th
To learn about how Persado generates personalized, compliant outputs and superior outcomes at scale, visit our Financial Services page. To schedule a meeting at Finovate, contact hello@persado.com.
About Persado
Persado is an innovative AI-powered marketing platform that integrates high performance content generation and personalization with automated analysis and resolution of compliance risks. Iconic brands in financial services, retail, travel, and telecom, such as Ally, Chase, Lending Club, NatWest, and Verizon, trust Persado to engage customers throughout their journey and across channels. Persado AI is trained on a dataset of real interaction and transaction data from 1.2 billion consumers, which measures and refines language, emotional response, and customer engagement — so enterprise marketers can drive business impact at the speed of AI. For more info about Persado, follow Persado on LinkedIn.
SOURCE Persado Inc.