Veteran technology executives to propel Avalara’s global expansion, strengthen brand impact,
and lead innovation at scale
DURHAM, N.C., July 10, 2025 /PRNewswire/ — Avalara, Inc., a leader in modern tax compliance automation, today announced the appointments of Adrianna Burrows as EVP, Chief Marketing Officer and Shahan Parshad as SVP, Chief Information Officer. These leadership additions further strengthen Avalara’s executive team as the company accelerates global growth and meets rising demand for its AI-powered tax and compliance platform.
As CMO, Burrows will lead efforts to elevate Avalara’s global brand, expand market awareness, and drive demand for the company’s industry-leading compliance solutions. She joins Avalara’s executive leadership team and reports to Ross Tennenbaum, President of Avalara.
Burrows brings more than two decades of experience leading marketing strategy at high-growth technology companies. Most recently, she served as head of global marketing at Shopify where she helped position the company as the world’s leading ecommerce platform. Her prior leadership roles include CMO at PayScale, Cornerstone OnDemand, and Stack Overflow. At Microsoft, she served as General Manager of Windows Global Marketing, where she led the global launch of Windows 10.
As CIO, Parshad will oversee Avalara’s global IT, business systems, and data infrastructure. He will report to Danny Fields, EVP, Chief Technology Officer, and collaborate with engineering and executive leaders to scale Avalara’s systems securely and efficiently while enabling innovation companywide.
Parshad is a seasoned technology executive with deep expertise in scaling enterprise systems in high-growth environments. He most recently served as CIO at Airtable, where he modernized internal platforms to support the company’s product and enterprise expansion. Prior to that, he spent over four years at Confluent, where he built and led the Business Technology and Data organization across the U.S., U.K., and India, contributing to the company’s 10x growth and supporting its successful IPO in 2021.
“Adrianna and Shahan’s leadership will be key as Avalara advances our marketing and technology strategy to fuel growth and innovation,” said Ross Tennenbaum, President of Avalara. “Their leadership will help shape Avalara’s future, where AI-powered innovation and global growth define the next chapter of tax compliance.”
About Avalara
Avalara makes tax compliance faster, easier, and more accurate, reliable, and valuable for 43,000+ business and government customers in over 75 countries. Tax compliance automation software solutions from Avalara leverage 1,400+ signed partner integrations across leading ecommerce, ERP, and other billing systems to power tax calculations, document management, tax return filing, and tax content access. Visit avalara.com to improve your compliance journey.
SOURCE Avalara, Inc.