Webflow Cloud tears down the wall between websites and web apps
SAN FRANCISCO, May 5, 2025 /PRNewswire/ — May 5, 2025 – Webflow today announced Webflow Cloud, a major expansion of its platform that allows teams to host and deploy full-stack web applications natively within Webflow. Businesses can now run dynamic apps, backend logic, and integrated web experiences directly alongside their websites without relying on separate hosting or creating fragmented customer experiences.
With Webflow Cloud, teams can bring both websites and full-stack web apps together under one platform, eliminating traditional barriers between marketing, content, and engineering. Webflow is expanding its role from a visual development platform to a complete foundation for building modern, dynamic digital experiences.
Today’s consumers expect seamless, on-brand digital experiences across every touchpoint, from product pages to support portals to personalized onboarding. Businesses are racing to meet this demand with faster, more dynamic, and scalable web applications. Webflow Cloud helps teams scale digital experiences without sacrificing brand consistency or cohesion of their digital presence.
“Webflow Cloud redefines what teams can accomplish with Webflow,” said Rachel Wolan, Chief Product Officer at Webflow. “By combining visual development with full-stack capabilities, we’re giving teams the power to move faster, stay on-brand, and deliver dynamic web experiences without compromise. Unlike platforms built around a single Javascript framework, Webflow Cloud is designed to support a wide range of frameworks and libraries, starting with the JavaScript and React ecosystem, so developers can work the way they want, without sacrificing speed, scale, or design quality.”
One Platform for the Entire Web Experience
Webflow Cloud simplifies technical workflows by allowing developers to deploy full-stack apps using frameworks like Next.js and Astro alongside their Webflow sites.
With Webflow Cloud, technical teams can deliver advanced functionality such as headless ecommerce sites, gated content experiences, personalized onboarding workflows, and custom booking systems, all while maintaining the same design control and performance Webflow is known for. Teams can use DevLink to bring the same components from their Webflow site directly into their Webflow Cloud apps, ensuring brand consistency across every surface.
With Webflow Cloud:
- Developers can deploy web apps using full-stack frameworks like Next.js, Astro and more in the future
- Developers no longer need to maintain separate hosting environments to extend their Webflow sites
- Sites run on Webflow’s global infrastructure powered by Cloudflare with 99.99% uptime, Cloudflare CDN, and full HTTP/2 and HTTP/3 support
- Non-technical teams benefit from highly-customized web experiences, greater scalability, and improved brand consistency
- Agencies and certified partners can now deliver more powerful, scalable client solutions, all within the Webflow platform
Webflow Cloud makes it possible to support advanced use cases like programmatic SEO and dynamic content marketing. Teams can generate thousands of landing pages from structured data without introducing new infrastructure or fragmenting the web experience.
“Webflow Cloud brings dynamic web apps and websites together, powered by Cloudflare’s global network,” said Dane Knecht, CTO of Cloudflare. “Together with Workers, Webflow is making personalized, scalable digital experiences accessible to more teams than ever.”
“At TurboHome, Webflow Cloud enables us to deliver a truly personalized home-buying experience by integrating over 200,000 MLS listings through our Next.js app, hosted seamlessly with our Webflow site,” said Rob Baldwin, CTO of TurboHome. “Our engineering and marketing teams now work from the same system, saving time, eliminating complexity, and ensuring brand consistency across every touchpoint.”
Webflow Cloud is designed to streamline support for developers on Webflow. Developers gain the ability to support marketing and content teams without the overhead of managing separate infrastructure or sacrificing speed. By combining content management, front-end design, and full-stack application development in one platform, Webflow strengthens its position as the Website Experience Platform (WXP) for the next generation of digital experiences.
Availability
Webflow Cloud is now available in private beta, with support for the JavasScript and React ecosystem, including Next.js and Astro frameworks. Webflow intends to expand framework support, with the goal of making the platform fully framework-agnostic and flexible for a wide range of developer workflows. General availability is expected later this year.
Learn more about Webflow Cloud and request private beta access at webflow.com/cloud.
About Webflow
Webflow is a Website Experience Platform (WXP) that empowers teams to visually build, manage, and optimize stunning websites that offer both the consumer experience customers expect and the enterprise-grade performance and scale they need. With a visual, composable CMS at its core, Webflow gives teams full control over their websites without reliance on engineering. Its AI-driven personalization enhances user experience and optimizes site performance, helping businesses drive higher conversion rates and measurable growth. Today, over 300,000 of the best companies in the world, and more than 1,500 Certified Webflow Partners, create best-in-class, high-performing sites with Webflow.
SOURCE Webflow
