AUSTIN, Texas, March 19, 2025 /PRNewswire/ — Skydeo, a leader in predictive audience data, is excited to announce a new partnership with AnalyticsIQ, a leading predictive data innovator. This collaboration integrates AnalyticsIQ’s deep consumer data and behavioral insights into Skydeo Audience Manager (SAM), providing marketers with enriched predictive audience segments to drive more precise and impactful campaigns. This partnership showcases how combining advanced data intelligence with cutting-edge marketing technology can unlock new levels of targeting accuracy and campaign success.
By integrating AnalyticsIQ’s proprietary data, Skydeo SAM users gain instant access to a wealth of consumer insights, including lifestyle preferences, financial behaviors, and psychographic indicators. These actionable insights allow marketers to optimize campaigns across social, mobile, CTV, and DSP programmatic platforms, delivering hyper-personalized experiences that resonate with their target audiences. Skydeo and AnalyticsIQ are empowering brands and agencies to harness data-driven precision while prioritizing ethical data practices and privacy compliance.
“AnalyticsIQ and Skydeo’s partnership started years ago to combine high-quality audiences with deterministic mobile data at scale,” said Mike Ford, CEO of Skydeo. “Offering AnalyticsIQ-branded segments in Skydeo Audience Manager gives brands and agencies the selection they want with fast, expedient distribution across programmatic, paid social and video.”
AnalyticsIQ highlighted the strategic alignment between the two companies. Anna Brantley, Chief Revenue Officer at AnalyticsIQ, said, “AnalyticsIQ is thrilled to expand our partnership with Skydeo, a company that shares our dedication to empowering marketers with actionable insights. By integrating our data into Skydeo SAM, we’re giving marketers the tools they need to understand their audiences on a deeper level and create campaigns that truly engage. This partnership represents the future of data-driven marketing.”
Skydeo’s SAM platform, already a game-changer in predictive audience management, becomes even more powerful with the addition of AnalyticsIQ’s data. With over 30,000 audience segments built from 1.4 trillion data points, SAM gives marketers the insights they need to make smarter, faster decisions. Its multi-channel activation and built-in collaboration tools simplify campaign execution, ensuring marketers can optimize their strategies across every touchpoint.
This partnership comes as marketers seek innovative solutions to navigate an increasingly competitive advertising landscape. Combining Skydeo’s predictive analytics with AnalyticsIQ’s data expertise, SAM users can reduce wasted ad spend, improve targeting accuracy, and deliver personalized campaigns that drive meaningful engagement and ROI.
About Skydeo
Skydeo is a premier provider of predictive data segments that help over 6,000 top marketing teams fuel their campaigns. Skydeo Audience Manager (SAM) helps marketers take the guesswork out of finding ideal customers with over 30,000+ audience segments they can access instantly. Skydeo blends data and insights from 1.4 trillion data points across more than 320 million people to give marketers predictive high-performance audience segments more likely to convert. In addition, SAM enables brand and agency teams to collaborate and perform multi-platform activation across social, mobile, CTV, and DSP programmatic – all in one simple place. For more information, please visit skydeo.com.
About AnalyticsIQ
AnalyticsIQ is the leading people-based marketing data creator and predictive analytics innovator. Our mission is to fuel better outcomes for all by creating reliable and predictive people-based data by blending cognitive psychology with data science. Our PeopleCore consumer data, BusinessCore B2B data, and Connection+ B2B2C linkages help B2C and B2B organizations across industries understand who people are, what they do, and why they make decisions in order to achieve better marketing results. Whether you’re looking to improve your marketing results across channels, build predictive models, create custom audiences, or drive better outcomes, AnalyticsIQ can be your partner. For more information, visit analytics-iq.com.
Media Contact:
Katie Snyder
Pitch Public Relations
katie@pitchpublicrelations.com
480.286.2411
SOURCE Skydeo