Reddit has decided to reduce friction between its users and the app. The announcement is divided into two parts.
- Posting Made Simple
- Users can now check if their posts align with the community guidelines before posting
- If their posts get removed due to community rules, a prompt will help them repost the content to alternative subreddits.
- Clear information on community guidelines before posting
- A subreddit will be suggested based on the content of the post.
- Understanding Posts
- Redditors will be able to see how their posts are performing, including views, upvotes, and shares, to help them improve their future content.
Reddit is becoming a marketing tool.
Veteran marketers know the importance of Reddit. It provides user insights and shows marketing teams discussions surrounding a particular topic. Most memes, ideas, and cultural references are created from Reddit’s passionate subreddit.
Now, Reddit is providing tools to enable content creation on their forums. The internet’s first page, which was marked by organic and spontaneous creation, could see a rise in pre-meditated content.
But the content on the platform has been like that for a few years. Reddit is just capitalizing on it.
Can this move take away from the authenticity the platform provides, or are we going to see high-quality campaigns born from it?