Nosto has launched a full site A/B testing & optimization solution, expanding their existing capabilities to allow brands the full power of conversion rate optimization.
They launched the solution to enable brands to test all website elements, helping them maximize their e-commerce growth.
With the suite, businesses can A/B test and optimize page layouts, CTAs, and more.
“Nosto has always been a data-driven platform that offers the extensive intelligence needed to deliver high-performing e-commerce experiences at scale. Our introduction of full site testing only builds on this, widening the pool of insight that merchants can use to drive growth. Though our solution is platform-agnostic, it is also driven by the fact that Shopify brands—which accounts for our fastest-growing client segment—are now requiring enterprise solutions for full site testing, and with that comes a bigger appetite for more structured CRO programs,” says Jim Lofgren, CEO of Nosto.
Powering this solution is the technology of Omniconvert, a customer intelligence platform.
Testing is Powerful
While AI becomes a powerful source of change, and ranking on SERPs is becoming difficult, it becomes essential for CRO tools.
With this added host of solutions, brands can optimize their websites and truly understand what their users want.