Close Menu
Ciente | MarTechCiente | MarTech
    Facebook LinkedIn
    Ciente | MarTechCiente | MarTech
    • Home
    • Marketing Software
      1. Marketing Software
      2. AI
      3. Tech
      4. Development
      5. Software
      6. B2B
      7. View All

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Flamel.ai Launches Game-Changing Social Advertising Tools for Multi-Location Brands

      July 17, 2025

      AODocs Named a High Performer in G2’s Latest Reports for Enterprise Content Management (ECM) and Cloud Content Collaboration

      June 25, 2025

      WORDPRESS VIP LAUNCHES THE NEXT CHAPTER IN ENTERPRISE CMS: WHERE CONTENT MEETS INTELLIGENCE

      June 25, 2025

      Resonate Releases Q3 Consumer Trends Forecast

      June 16, 2025
    • Marketing Automation
      1. Automation
      2. Marketing Automation
      3. CRM
      4. ABM Marketing
      5. Performance Marketing
      6. Influencer Marketing
      7. Event Marketing
      8. Product Marketing
      9. View All

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      AI is the Future of Web Browsing. What’s this Buzz Around Perplexity’s Comet?

      July 16, 2025

      Grip Partners with Bria to Empower Brands with Scalable, Responsibly Sourced AI Visuals at Scale

      June 25, 2025

      ActiveCampaign Taps Chai Atreya as Chief Product Officer to Advance Industry-Leading Autonomous Marketing Automation

      June 10, 2025

      Betterbot Unveils Agentic AI Suite and Launches Strategic Rebrand to Usher in the Next Era of Multifamily Innovation

      June 9, 2025
    • Data & Analytics
      1. Marketing Analytics, Performance Tracking & Attribution
      2. Data Analytics
      3. Data
      4. Data Management
      5. Analytics
      6. View All

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Infosys Collaborates with AGCO to Deliver IT and HR Operations Transformation

      July 22, 2025
    • AdTech
      1. Advertising
      2. Adtech
      3. Digital Marketing
      4. Marketing
      5. Technology
      6. Media
      7. Digital
      8. Martech
      9. Social Media
      10. View All

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB’s 2025 Video Ad Spend & Strategy Full Report

      July 15, 2025

      Shares of the multinational company, Trade Desk, jumped 14% in extended trading as the digital advertising company set to join the S&P 500.

      July 15, 2025

      Nativo’s Programmatic Revenue Soars Over 120% Year-Over-Year in Q2

      July 1, 2025

      dxFeed and ATAS Launch DOM Heatmap History: A New Era of Futures Market Analysis

      June 30, 2025
    • Strategy & Management
      1. Market Growth
      2. Marketing Strategy
      3. Strategic Partnership
      4. Strategy
      5. Sales
      6. Digital Transformation
      7. Management
      8. Content
      9. View All

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Pellera Technologies Launches Official New Brand

      July 21, 2025

      Azure Clouds Rebrands as Mapex AI with Global Vision

      July 21, 2025

      Criteo and Mirakl Ads Launch Global Integration to Accelerate Marketplace Revenue Growth

      July 17, 2025

      Sitecore Scales Global Partner Ecosystem with New Diamond Tier, Strategic Expansion in Iberia, and Annual Partner Awards

      July 16, 2025
    • CX
      1. customer experience
      2. CX
      3. Customer Engagement
      4. Customer Service
      5. Customer Success
      6. Personalization
      7. View All

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Sendbird Appoints Charles Studt as Chief Marketing Officer to Advance Company’s AI Innovation and Global Reach

      July 17, 2025

      North Island Credit Union Launches New Virtual Chatbot To Enhance Member Experience Through Smart Technology

      June 16, 2025

      Four Inc. Collaborates with Genesys to Deliver Enhanced Customer Experience Solutions to the Public Sector

      June 16, 2025

      TTEC Expands Strategic Partnership with Zendesk to Deliver Enhanced AI-driven Customer Experience Solutions

      June 12, 2025
    • Ecommerce & Sales
      1. Ecommerce
      2. Partnership
      3. Collaboration
      4. E-commerce
      5. Launch
      6. Transformation
      7. Acquisition
      8. Commerce
      9. Growth
      10. Supply Chain
      11. View All

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Gcore Recognized as a Leader in the GigaOm Radar for AI Infrastructure 2025

      July 22, 2025

      Tech Mahindra Joins J.P. Morgans Payments System Integrator Program to Accelerate Innovation in Payments System

      July 22, 2025

      InnovizSMART Integrates NVIDIA Jetson Orin for Advanced Edge Computing

      July 22, 2025

      Seemplicity Launches AI-Driven Features to Eliminate Remediation Bottlenecks

      July 22, 2025

      Chargeflow Launches Industry’s First Fully Automated Chargeback Solution in the WooCommerce Marketplace

      June 12, 2025

      Social Commerce Platform LoudCrowd launches ShopWith, enabling brands to have an “AI Creator Concierge” selling on-site

      June 10, 2025

      AI Commerce Demands Action: Parcel Perform’s AI Decision Intelligence Redefines E-commerce Delivery Experience

      May 22, 2025

      Quantum Computing Inc. Reports First Quarter 2025 Financial Results

      May 16, 2025
    Ciente | MarTechCiente | MarTech
    Home»Strategy & Management»Marketing leader calls for stronger protocols around generative AI in creative campaigns
    Strategy & Management

    Marketing leader calls for stronger protocols around generative AI in creative campaigns

    By PRNEWSWIREFebruary 1, 2024No Comments4 Mins Read
    Facebook Twitter LinkedIn
    Marketing leader calls for stronger protocols around generative AI in creative campaigns
    Share
    Facebook Twitter LinkedIn

    The Chief Marketing Officer at financial services organisation Link Group, Wendy Mak, is urging the marketing industry to better balance AI-driven productivity gains with the duty to craft honest campaigns. 

    Speaking exclusively to The Business Of, a podcast from the University of New South Wales Business School, Ms Mak says there is a place for artificial intelligence in modern marketing and pointed to the massive leaps in efficiency that platforms like ChatGPT can provide. But she adds: “they need guardrails.” 

    “How do you let your people use large language models in their jobs to increase productivity, but not compromise the security of your business or the security of your consumers? Because to use these apps, you have to give it a certain amount of information. It’s an exchange model. So I’m giving the app something, it’s giving me something back greater, bigger, shinier, brighter,” she told The Business Of. 

    As people become accustomed to interacting with AI platforms, customers are less likely to baulk at the idea of being marketed to this way – as long as you’re being transparent. 

    “I firmly believe that if you are using generative AI or large language models to create content or campaigns, that the byline should definitely 100% be this was not created by a human,” Ms Mak said. 

    “If I’m not actually learning, reading and consuming content that’s been created by the person that I’ve signed up to learn from, I think it should be obvious. And we should be saying this wasn’t created by a human. It allows people to make their own decisions about the information that they’re consuming. So understanding that maybe a marketing campaign that was created by a machine allows me to exercise increased judgement and increased questioning as to how much of this am I going to take on board? Am I going to take it with a grain of salt?” 

    Ms Mak told host Dr Juliet Bourke, a Professor of Practice in the School of Management and Governance at UNSW Business School, marketers often find themselves having to manage business expectations as the drivers of growth and revenue with customer expectations and building trust, saying “the grey area comes from commercial expectations versus do no harm.” 

    Rather than turning away from using AI altogether because of the potential risks involved, Ms Mak told The Business Of the future is bright for young marketers who can become experts on the pros and cons of new technology. 

    “I think the opportunity is there for us to get super-efficient in how we create campaigns using all of this technology. The question for me becomes what role do we as humans play in that? And how does that change the skill set of the team that you’re looking to bring in? A lot of roles in marketing and communications especially may potentially be superseded by a large language model. The skillset that you bring in might be just one of governance and correction, which might be very different to your team, and what that looks like today. So as leaders, I think what’s coming next, you’ve got to really think about what your team looks like in the future for 10 to 15 years from now.” 

    The Business Of host Dr Juliet Bourke – a global consultant and academic at UNSW Business School – added: “It was enlightening to hear what future marketing departments will need to incorporate to effectively manage AI tools in a business. The ethical complexities are only growing for marketers, and Ms Mak has plenty of insights to offer in this area.” 

    Key Facts:

    To hear this episode of The Business Of on February 1 visit: https://podfollow.com/the-business-of 

    About us:

    The UNSW Business School was named the AFR BOSS Best Business School for the second consecutive year in 2023. AGSM at UNSW also offers the best MBA in Australia, and their MBAX (Online) is ranked fourth in the world.   

    Contact details:

    Please contact Katie Miller, News and Content Coordinator, UNSW Business School – katie.miller1@unsw.edu.au

    0434156155

    Ai Marketing strategy technology
    Previous ArticleVenbrook Adds to Senior Leadership Roster, Appoints Brooke Lais as Chief Marketing Officer
    Next Article The ColorComm28 Released: Celebrating 28 Black Women in Communications Making History
    Leave A Reply Cancel Reply

    Recent Posts

    Unlocking High-Quality Leads: The Strategic Role of Data Mapping and Customer Journeys

    May 7, 2025

    A Modern Marketer’s Guide to OOH Advertising

    April 30, 2025

    5 B2B Lead Magnets That Marketing Teams Need to Invest In

    April 29, 2025
    Stay In Touch
    • Facebook
    • LinkedIn
    Get In Touch
    • Dubai Office:
      IFZA Business Park, DDP, Premises Number 35240-001 Dubai Silicon Oasis Dubai, United Arab Emirates
    • India Office:
      Unit 1001, B wing, Serenity Heights, Andheri East, Mumbai, Maharashtra 400072
    • Phone:+971-557734610
    • Email: hello@ciente.io
    About Us

    Ciente helps MarTech leaders unlock the full potential of data and marketing capabilities. With insights that help CMOs recalibrate marketing efforts, we ensure your tech investment returns value and drives growth, even during economic headwinds.

    Recent Posts

    Unlocking High-Quality Leads: The Strategic Role of Data Mapping and Customer Journeys

    May 7, 2025

    A Modern Marketer’s Guide to OOH Advertising

    April 30, 2025

    5 B2B Lead Magnets That Marketing Teams Need to Invest In

    April 29, 2025

    Sign up for our newsletter

    Get direct access to tech insights, thought leadership, and exclusive research.

      Facebook LinkedIn
      • Privacy & Compliance
      • Subscribe
      • Unsubscribe
      Copyright © 2025 Ciente/ Martech | All Rights Reserved.

      Type above and press Enter to search. Press Esc to cancel.

      Accessibility Adjustments

      Powered by OneTap

      Colors
      Orientation
      Version 2.3.2