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      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      AI Overview Causes Significant Drop in Clicks

      July 24, 2025

      Abstract Security Introduces Shift Left for Detection, Turning Real-Time Insight into a Strategic Advantage

      July 23, 2025

      Flamel.ai Launches Game-Changing Social Advertising Tools for Multi-Location Brands

      July 17, 2025

      AODocs Named a High Performer in G2’s Latest Reports for Enterprise Content Management (ECM) and Cloud Content Collaboration

      June 25, 2025
    • Marketing Automation
      1. Automation
      2. Marketing Automation
      3. CRM
      4. ABM Marketing
      5. Performance Marketing
      6. Influencer Marketing
      7. Event Marketing
      8. Product Marketing
      9. View All

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      AI is the Future of Web Browsing. What’s this Buzz Around Perplexity’s Comet?

      July 16, 2025

      Grip Partners with Bria to Empower Brands with Scalable, Responsibly Sourced AI Visuals at Scale

      June 25, 2025

      ActiveCampaign Taps Chai Atreya as Chief Product Officer to Advance Industry-Leading Autonomous Marketing Automation

      June 10, 2025

      Betterbot Unveils Agentic AI Suite and Launches Strategic Rebrand to Usher in the Next Era of Multifamily Innovation

      June 9, 2025
    • Data & Analytics
      1. Marketing Analytics, Performance Tracking & Attribution
      2. Data Analytics
      3. Data
      4. Data Management
      5. Analytics
      6. View All

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025
    • AdTech
      1. Advertising
      2. Adtech
      3. Digital Marketing
      4. Marketing
      5. Technology
      6. Media
      7. Digital
      8. Martech
      9. Social Media
      10. View All

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB’s 2025 Video Ad Spend & Strategy Full Report

      July 15, 2025

      Shares of the multinational company, Trade Desk, jumped 14% in extended trading as the digital advertising company set to join the S&P 500.

      July 15, 2025

      Nativo’s Programmatic Revenue Soars Over 120% Year-Over-Year in Q2

      July 1, 2025

      dxFeed and ATAS Launch DOM Heatmap History: A New Era of Futures Market Analysis

      June 30, 2025
    • Strategy & Management
      1. Market Growth
      2. Marketing Strategy
      3. Strategic Partnership
      4. Strategy
      5. Sales
      6. Digital Transformation
      7. Management
      8. Content
      9. View All

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      Pellera Technologies Launches Official New Brand

      July 21, 2025

      Azure Clouds Rebrands as Mapex AI with Global Vision

      July 21, 2025

      Criteo and Mirakl Ads Launch Global Integration to Accelerate Marketplace Revenue Growth

      July 17, 2025

      Sitecore Scales Global Partner Ecosystem with New Diamond Tier, Strategic Expansion in Iberia, and Annual Partner Awards

      July 16, 2025
    • CX
      1. customer experience
      2. CX
      3. Customer Engagement
      4. Customer Service
      5. Customer Success
      6. Personalization
      7. View All

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      Sendbird Appoints Charles Studt as Chief Marketing Officer to Advance Company’s AI Innovation and Global Reach

      July 17, 2025

      North Island Credit Union Launches New Virtual Chatbot To Enhance Member Experience Through Smart Technology

      June 16, 2025

      Four Inc. Collaborates with Genesys to Deliver Enhanced Customer Experience Solutions to the Public Sector

      June 16, 2025

      TTEC Expands Strategic Partnership with Zendesk to Deliver Enhanced AI-driven Customer Experience Solutions

      June 12, 2025
    • Ecommerce & Sales
      1. Ecommerce
      2. Partnership
      3. Collaboration
      4. E-commerce
      5. Launch
      6. Transformation
      7. Acquisition
      8. Commerce
      9. Growth
      10. Supply Chain
      11. View All

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

      DNA&STONE WINS SILVER AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

      July 25, 2025

      GRS Technology Solutions Achieves CMMC Level 2 Certification with A-LIGN, Reinforcing Its Role as a Trusted Partner for Federal Cybersecurity Compliance

      July 25, 2025

      Webull to Release Second Quarter 2025 Results on August 28, 2025

      July 25, 2025

      Hexaware Delivers Solid Q2CY25 Revenue of USD 382.1 Mn, Up 8.6% YoY

      July 25, 2025

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    Home»Strategy & Management»Appier partners with Hearst Taiwan to strengthen its data monetization strategy
    Strategy & Management

    Appier partners with Hearst Taiwan to strengthen its data monetization strategy

    By PRNEWSWIREJune 8, 2023Updated:June 8, 2023No Comments6 Mins Read
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    Create highly interactive content and foster stronger brand resonance with its readers through AI

    TAIPEI, June 8, 2023 /PRNewswire/ — Hearst Taiwan boasts numerous media channels that attract over 10 million unique monthly users, solidifying its position as one of Taiwan’s leading media websites with a substantial female user base. Previously, Hearst Taiwan utilized data analytics tools in its first phase to help its clients reach a wider female audience by providing them with trendy and diverse content. Today, by leveraging Appier’s AI-powered enterprise solutions, Hearst Taiwan can utilize first-party data from its website and social media to create more precise user profiles and develop a keyword database. This enabled Hearst Taiwan’s successful upgrade to the next phase with digital user management platform, empowering them to provide better personalized communication and content recommendations.

    Hearst Taiwan owns a portfolio of globally influential magazines, including the Mandarin editions of ELLE International and ELLE Accessories, Harper’s BAZAAR, Cosmopolitan.com, and Women’s Health. These esteemed brands provide women with a diverse range of lifestyle perspectives and inspiration. Leveraging Appier’s AI engine and comprehensive 360-degree solutions like AIQUA, BotBonnie and AIXON, Hearst Taiwan has enhanced multiple brand campaigns, delivering superior performance for its clients. Furthermore, through OMO marketing activities, personalized communication, and engaging interactive gamification campaigns, Hearst Taiwan has effectively boosted user engagement and article click-through rates. This multifaceted approach has allowed numerous premium brands to maximize their high-value target audiences, resulting in improved conversions and exceptional outcomes.

    1.  ELLE Casino immersive theater event creates OMO integrated experience, achieving 70% retention rate along the user journey

    In 2022, ELLE Taiwan celebrated its 31st anniversary, and held a special immersive event called “ELLE Casino” to mark the occasion. In this event, ELLE Taiwan planned online gamification activities with a unique design to encourage participants who experienced the online activities to sign up for the offline event. The online games also attracted participants who were not able to attend the offline event in person to enjoy the immersive experience online. 

    To maximize the impact of the event, ELLE Taiwan meticulously collected and analyzed onsite behavior to identify users with high engagement levels. Subsequently, these targeted users were reached through in-web pop-ups, guiding them toward ELLE Taiwan’s Facebook Messenger, LINE, and other social channels. This captivating approach enticed users to actively participate in game challenges, including scratch cards and roulette draws. By doing so, ELLE Taiwan effectively warmed up for the physical event and garnered popularity. Furthermore, the brand created personalized messages for potential readers, along with built-in marketing tool kits and flexible reply mechanisms on conversational marketing platforms, to create more touch points for the “ELLE Casino” online campaign. This immersive online journey yielded impressive results, including a remarkable online user retention rate of over 70% and an outstanding event sign-up rate of 90%, successfully creating a cohesive experience from online to offline.

    2.  360º intelligent user profile enables personalized communication  

    In addition, Hearst Taiwan leveraged Appier’s de-identification technology powered by AI and deep learning technologies to extract key attributes and perform probabilistic matching. By using first-party data obtained from onsite users, this approach enabled the establishment of 360-degree intelligent user profiles. Compared to generic notifications, personalized notifications reduced the total message volume by 80%, while simultaneously achieving a remarkable 5.5 times higher click through rate, demonstrating the effectiveness of tailored messages in driving user engagement.

    Through this approach, Hearst Taiwan gained the flexibility to adapt its communication strategy for special campaigns and festivals. For example, during the transition between seasons, Hearst Taiwan promoted an article featuring a luxury brand’s latest fall/winter apparel to a selected user segment who had previously viewed fashion-related articles. By utilizing AI and insights from past engagements, Hearst Taiwan establishes meaningful connections among brand, content, and readers, thereby delivering resonant and impactful content to a wider audience.

    The AI-powered intelligent data augmentation platform offers a range of marketing applications by automatically generating user tags, expanding keywords, and uncovering new interests. By analyzing the existing reader base of ELLE Taiwan, marketers gained valuable insights to effectively target potential audiences, leading to business expansion and website monetization. Additionally,  AI enabled the customization of diverse remarketing activities, such as EDM and SMS campaigns for existing loyal and high-value readers. This tailored approach enhanced the open rate or conversion rate of the brand’s own media channels and effectively leveraged AI’s predictive capabilities to understand user behavior and expand to new customer segments.

    3.  Diversified and interactive gamification elements to foster onsite engagement and achieve a positive cross-channel cycle 

    Hearst Taiwan is dedicated to enhancing user interaction quality through creative copywriting and gamification tools. By incorporating a variety of interactive gamification elements, users can sustain their interest in the brand even when transitioning between social channels. The adaptable module settings also allowed Hearst Taiwan to implement out-of-the-box marketing ideas. For instance, the implementation of a conditions module enabled users to take personalized quizzes through chat conversations. Following the quiz, users were directed to the brand’s website to access more articles, thereby creating multiple touchpoints with potential readers and amplifying cross-channel engagement.

    Developing a multifaceted user journey while effectively monetizing data

    “In addition to fostering meaningful reader engagement through personalized communication, Hearst Taiwan hopes to leverage Appier’s expertise in AI and digital marketing to combine a variety of marketing tools to enrich users’ online journey and create more touchpoints with potential users. This holistic approach also stimulates website monetization, attracting high-quality brands to collaborate with Hearst Taiwan and further strengthening the platform’s local operations and growth momentum,” Harry Wen, Group Senior Digital Business Development Director of Hearst Taiwan, said. “This strategic direction will put us in a strong position to lead the trends and lifestyle domain.”

    About Hearst Taiwan

    Hearst Taiwan is the Taiwanese branch of Hearst Corporation, the largest monthly magazine publishing corporation in the world. Hearst Taiwan owns multiple globally influential magazines, including the Mandarin editions of ELLE International and ELLE Accessories, Harper’s BAZAAR, Cosmopolitan.com, and Women’s Health. These esteemed brands provide women with a diverse range of lifestyle perspectives and inspiration. Visit www.hearst.com.tw for more information.

    About Appier

    Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe and the US, and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more company information and visit www.appier.com/en/success-stories for more case study information.

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