NEW YORK, Dec. 18, 2023 /PRNewswire/ — RAPP, a global, data-driven creative community that builds direct, meaningful, and high-value relationships between brands and people, has hired Amit Deshpande as Global Chief Marketing Sciences Officer.
Deshpande will lead RAPP’s marketing science practice on a global scale, spearheading innovative and data-driven approaches to enhance client campaigns, optimize customer experiences, and drive measurable results. With a focus on leveraging advanced data science and Artificial Intelligence while demystifying complexity, he will play a key role in co-steering clients towards new heights by formulating organizational rallying calls grounded in customer data to drive transformation.
“In the dynamic landscape of data-driven campaigns and individualized experiences that define RAPP’s core focus, Amit is an invaluable addition to the business,” remarks John Wells, President of RAPP US. “We look forward to witnessing Amit drive impactful results for our clients and spearhead the evolution of RAPP’s marketing science offerings amid a pivotal era in technological advancements.”
With over 25 years of experience, Deshpande is a forward-thinking Marketing Science and AI leader adept at driving impactful results in the billions for clients and agencies. He has excelled in generating valuable insights, storytelling, and implementing personalized strategies, CRM, and loyalty programs across owned and paid channels. Before assuming his current role at RAPP, Deshpande distinguished himself as Partner & Regional Head at Blend360. His professional journey includes successful stints at Epsilon and FedEx.
“I am thrilled to be a part of RAPP,” says Deshpande. “Their focus on data-driven creativity and strategies aligns perfectly with my own philosophy, and I am eager to collaborate with the talented team to drive innovation, foster client success, and elevate RAPP’s position as a global marketing leader.”
About RAPP Worldwide
RAPP is a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people. At RAPP we Stand Up For Individuality – we stand against normal, against dull, against one-size-fits-all’, because every brand is different and every individual is too.
We’ve been observing and cataloguing real people’s lives for over 50 years giving us a rich and unrivalled depth of expertise in first party data which is essential in today’s consumer controlled world. It’s why we put people and their preferences at the heart of the brand experience.
With a talent base of more than 1,600 fierce individuals in 20+ offices, we help brands grow the value of real people by understanding what really matters and creating experiences that are right for real people, with real needs, in real time, creating marketing that matters. Our expertise in data and marketing sciences allows us to deliver this incredible understanding of actionable human insight and deliver personalized content at scale to our clients’ customers. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology.
RAPP is proud to employ talented people across the US, the UK, Argentina, France, Germany, China, Singapore, Australia, Malaysia, Mexico, Thailand and Dubai, and we actively foster an inclusive workplace where diversity and individual differences are valued and leveraged to achieve our vision.
RAPP is part of Omnicom Precision Marketing Group, a division of the DAS Group of Companies. To learn more, visit www.rapp.com.
About Omnicom Precision Marketing Group
Omnicom Precision Marketing Group aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
SOURCE Omnicom Precision Marketing Group