According to its country manager, the Group is focused on Yango Ads’ business in Brazil, with the aim of building a solid local presence as an AdTech, with an emphasis on innovation, accessibility and personalization.
Locally, the company already has more than 200 million weekly active users through the Yango Ads Space platform.
SÃO PAULO , Feb. 7, 2025 /PRNewswire/ — Yango Ads, the AdTech division of global technology company Yango Group, is committed to making Brazil its main market in the LATAM region over the next 5 years. The company announces its plans for Brazil in 2025, which include expanding the local team, advancing the offering of innovative models and solutions and driving business growth in the digital advertising market.
Headquartered in Dubai (United Arab Emirates), Yango Group operates in the Middle East, Africa, Latin America and other regions. In the Brazilian market, through its Yango Ads division, it offers technology-based advertising solutions, including a suite of pay-per-results platforms for e-commerce clients such as Yango Ads Space and Yango Ads App Monetization, tools that help clients, partners and app developers increase their revenues.
With access to over 3.38 billion WAU (Weekly Active Users) on the web and 4.21 billion in apps worldwide through Yango Ads Space, the company can leverage this vast user base for targeted advertising, real-time data analysis, and ad optimization to increase ROI. In Brazil, the number of WAU is 206 million on the web and 201 million in apps.
“Our goal is to establish a direct and efficient connection with Brazilian customers, providing solutions aligned with the needs of the local market. We are committed to building a solid presence in Brazil, focused on innovation, accessibility and a personalized approach. We also offer accurate responses aligned with the LGPD and other legal frameworks to partners and customers”, assures Marcelo Costa , General Manager of Yango Ads LATAM.
Pay by Result with Yango Ads Space
For e-commerce clients, Yango Ads Space offers a robust service focused on maximizing sales, conversions and minimizing bounce rates. According to Diogo Bonaparte , Senior Technical Account Manager at Yango Ads Brazil, “the difference with Yango Ads Space is the payment for results, which is extremely important for e-commerce companies. After all, conversion as an objective remains a significant strategy for the sector, and that is what Yango Ads is committed to delivering. Our advances have led to results that closely align with client expectations in metrics such as CPA (Cost per Action) and ROAS (Return on Advertising Spend),” he highlighted.
Results-driven strategies ensure more transparent returns and predictable costs, while comprehensive support guides customers from onboarding to campaign management for optimal performance. Using Artificial Intelligence and Machine Learning, Yango Ads Space anticipates ad performance and adjusts its strategies according to campaign progress and provides exclusive, high-quality traffic. In Brazil, the company already has around 30 partners, mainly large advertising and digital agencies.
Simplifying the path to monetization
Locally, the company already operates with a structure of 30 professionals serving the Latam region, mainly Brazilians, and the vast majority of whom are experts in technology, marketing and business, to offer personalized support in online campaigns, from initial setup to execution. The recent additions of executives such as Bonaparte and Caio Maiolino Kalawatis, Senior Legal Advisor at Yango Ads Brasil, are representative of the company’s consolidation plans in the country.
This team is also prepared to assist companies looking to monetize their apps, and to this end, Yango Ads offers specialized management of monetization strategies across 15 different networks through Yango Ads App Monetization. By leveraging this wide range of features, app developers can maximize their revenue potential while ensuring a user-friendly experience.
With Yango Ads’ dedicated team overseeing the entire process, from initial setup to timely monthly payments, app developers can enjoy the benefits of professional ad monetization without the challenges of managing it independently. Plus, over a thousand factors are analyzed to deliver the most relevant ads to end users.
About Yango Ads
Yango Ads is the AdTech division of global technology leader Yango Group . Powered by world-class technologies and expertise, Yango Ads provides technology-driven advertising solutions for growing international and local businesses.
A wide range of targeting options, flexible budgeting and comprehensive analytics are offered to optimize advertising campaigns for maximum performance.
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