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    • Marketing Software
      1. Marketing Software
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      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      Rokt mParticle Launches Hybrid Customer Data Platform on Snowflake AI Data Cloud for Enterprise Companies

      October 16, 2025

      OUTFRONT and AWS USHER IN A NEW ERA FOR OUT-OF-HOME ADVERTISING

      October 15, 2025

      Storyblok unveils CMS innovations that enable brands to stay visible and confident on the new web

      October 14, 2025

      Oracle Adds New Database Capabilities and Partner Program to Oracle Database@AWS

      October 14, 2025
    • Marketing Automation
      1. Automation
      2. Marketing Automation
      3. CRM
      4. ABM Marketing
      5. Performance Marketing
      6. Influencer Marketing
      7. Event Marketing
      8. Product Marketing
      9. View All

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      Optimizely Customers Saw 446% 3-year ROI and Sub-Six-Month Payback with AI-Powered Digital Experience Solutions

      October 7, 2025

      Rainbird Technologies Appoints Coenraad van der Poel as Chief Revenue Officer to Accelerate Global Growth

      September 3, 2025

      AI is the Future of Web Browsing. What’s this Buzz Around Perplexity’s Comet?

      July 16, 2025

      Grip Partners with Bria to Empower Brands with Scalable, Responsibly Sourced AI Visuals at Scale

      June 25, 2025
    • Data & Analytics
      1. Marketing Analytics, Performance Tracking & Attribution
      2. Data Analytics
      3. Data
      4. Data Management
      5. Analytics
      6. View All

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025
    • AdTech
      1. Advertising
      2. Adtech
      3. Digital Marketing
      4. Marketing
      5. Technology
      6. Media
      7. Digital
      8. Martech
      9. Social Media
      10. View All

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      Four in Five Employees Feel Positive About AI, but Only Half Believe Their Feedback Shapes Adoption, New Survey Finds

      October 15, 2025

      LINEN Cloud Congratulates Netskope on Nasdaq Debut; Showcases Role in Standardizing Global GTM Planning

      October 7, 2025

      Viafoura + Futuri Unveil First-Ever Predictive Audience Intelligence Solution for Digital Publishers

      September 15, 2025

      Russell Westbrook’s RW Digital Partners with Comscore to Redefine Multicultural Advertising in the Privacy-First Era

      September 9, 2025
    • Strategy & Management
      1. Market Growth
      2. Marketing Strategy
      3. Strategic Partnership
      4. Strategy
      5. Sales
      6. Digital Transformation
      7. Management
      8. Content
      9. View All

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      Bell Techlogix Reveals Brand Identity for AI-Powered Capabilities: Infiniti AI Solutions

      October 16, 2025

      Zendesk Selects Gong Revenue AI Platform to Accelerate its Go-to-Market Transformation as it Introduces New AI Offerings

      October 16, 2025

      Bitsight Launches Brand Intelligence to Help Enterprises Prevent Cyber Threats from Causing Reputational and Financial Damage

      October 14, 2025

      RavenPack and Podchaser Partner to Deliver Podcast Intelligence for Financial Professionals

      October 14, 2025
    • CX
      1. customer experience
      2. CX
      3. Customer Engagement
      4. Customer Service
      5. Customer Success
      6. Personalization
      7. View All

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      DataM Intelligence Enables Global Expansion for Functional Ingredient Manufacturer through Strategic Customer Identification and Target Prioritization

      October 16, 2025

      TeamViewer announces integration of Digital Employee Experience (DEX), Remote Connectivity, and Intelligence with Agentforce IT Service

      October 14, 2025

      LivePerson Announces AWS Integration to Unify Voice and Digital Customer Experiences

      August 25, 2025

      Oracle to Offer Google’s Gemini Models to Customers, Accelerating Enterprises’ Agentic AI Journeys

      August 14, 2025
    • Ecommerce & Sales
      1. Ecommerce
      2. Partnership
      3. Collaboration
      4. E-commerce
      5. Launch
      6. Transformation
      7. Acquisition
      8. Commerce
      9. Growth
      10. Supply Chain
      11. View All

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

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    Home»Data & Analytics»The AI Maturity Gap: Leaders Overestimate AI Readiness and Workers Lack Training
    Data & Analytics

    The AI Maturity Gap: Leaders Overestimate AI Readiness and Workers Lack Training

    By PRNEWSWIRESeptember 26, 2024No Comments5 Mins Read
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    Multiverse
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    News provided byMultiverse 

    Sep 25, 2024, 11:44 ET


    LONDON and NEW YORK, Sept. 25, 2024 /PRNewswire/ — A widening ‘AI maturity gap’ threatens business performance as leaders significantly overestimate their organizations’ AI readiness while employees lack crucial training.

    This is according to a new report from AI skills platform, Multiverse, which reveals stark differences between executives and workers over AI effectiveness, how to measure impact, and the need for training and skills. Multiverse believes the disconnect threatens to undermine AI’s return on investment (ROI) and economic growth potential.

    The ROI of AI report from Multiverse
    The ROI of AI report from Multiverse

    The study, which surveyed 810 business leaders and 1,190 employees across the US and UK, exposes a stark contrast between leadership optimism and on-the-ground realities in AI implementation.   

    Key findings include:

    • 96% said customer and user experience has improved over the last 12 months due to AI.
    • Four in five tech leaders say implementing AI has led to an increase in revenue generation.
    • Improved productivity and operational efficiency (96%) are another key benefit – while almost half (48%) say that AI has helped to decrease unnecessary external costs in the last 12 months.

    However, there are clear signs of a disconnect:

    • 61% of leaders believe AI is fully implemented across their organization, compared to only 36% of workers
    • 60% of leaders think they’re ahead of competitors in AI maturity, while only 46% of workers agree
    • Leaders say their biggest blocker to further investment is the inability to fully use existing AI technology (63%), followed by resistance from employees to use AI (58%).
    • 56% of self-proclaimed ‘AI experts’ have had no formal training.
    • Notably, 45% of organizations categorized by Multiverse as “AI Beginners” still consider AI fully implemented, highlighting a significant perception gap.

    Euan Blair, CEO and founder of Multiverse: “AI looks set to upend every aspect of our working lives, if not our lives altogether. The financial promise is huge and optimism is high. But organizations are rushing to implement AI without the necessary foundations in place. To build truly AI native businesses, where AI is baked into your organizational DNA and delivering maximum ROI, tech investments need to be combined with an AI-enabled workforce equipped with the skills and tools to leverage AI to its full potential, not only to realize the true value of the technology, but to proactively mitigate risk.”

    The report introduces an AI Maturity Model and categorized respondents accordingly:

    1. AI Beginner (22%): Proof of concept stage, developing pilot projects
    2. AI Explorer (51%): Early stage, integrating AI into specific business processes
    3. AI Adept (27%): Fully integrated, embedding AI throughout the organization

    The findings reveal a significant gap in organizations’ ability to measure and optimize the ROI of their AI initiatives.

    While 49% of business leaders say they track AI’s return on investment (ROI), only 44% use this data to improve their AI projects. This gap is holding back further AI adoption, with 57% of leaders saying they can’t clearly show or predict AI’s benefits.

    The numbers reveal a significant challenge: although nearly half of companies are trying to measure AI’s impact, many find it difficult to turn these insights into concrete improvements or to justify additional AI spending. The data suggests a clear need for better methods to assess and communicate the value of AI initiatives in business terms.

    The skills gap is also evident with 56% of self-proclaimed ‘AI experts’ having received no formal training. This overconfidence raises ethical and data-security questions:

    • 93% of workers are confident they used AI ethically in their last application
    • 90% believe they kept their organization’s data safe
    • However, only 28% of organizations have established best practices in AI governance and risk management.

    Anna Wang, Head of AI at Multiverse said: “As AI evolves, organizations must become AI native to harness its full ROI. However, because of the newness of the technology and the pace of change, many organizations are struggling to get a clear view of their own progress. It’s hard to know what you don’t know. This means best practice isn’t necessarily being established – creating risks and potential missed opportunities for the future.”

    To address these challenges, the report from Multiverse recommends:

    • Developing standardized AI skills assessments
    • Creating industry-wide AI governance frameworks
    • Increasing investment in AI education at all levels
    • Conducting regular audits of AI systems and their economic impact

    Multiverse also announced plans to develop a global AI Readiness Index, set to launch in Q2 2025, providing a standardized measure of organizational and national AI maturity.

    For more information or to request the full report, please visit multiverse.io

    The survey, conducted by Coleman Parkes between July and August 2024, targeted 810 tech leaders integrating AI into their organizations and 1,190 employees. A mixed methodology, including online and P2W (phone 2 web) approaches was used, with all respondents based in the UK and the USA.

    About Multiverse
    Multiverse is a tech company that identifies, closes and prevents skills gaps, through personalized, on-the-job learning. It partners with over 1,500 companies in the US & UK to deliver skills that enable business transformation, and economic opportunity for individuals.

    Its focus areas include AI, tech and data skills, for people of any age and any career stage. Multiverse learners have driven $2bn + ROI for their employers, using the skills they’ve learnt to improve productivity and measurable performance.

    In June 2022, it announced a $220 million Series D funding round co-led by StepStone Group, Lightspeed Venture Partners and General Catalyst. With a post-money valuation of $1.7 billion, the round makes the company the UK’s first EdTech unicorn.

    SOURCE Multiverse

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