TAMPA, Fla., July 23, 2025 /PRNewswire/ — SiteZeus, a leading provider of location intelligence and growth solutions, announced the integration of estimated foot traffic data into its site selection platform, SiteZeus Locate. This new feature, powered through a strategic partnership with Dataplor, marks a significant step forward in delivering deeper visibility and more confident growth decisions for multi-unit brands.
While foot traffic data has become common across the site selection space, SiteZeus is delivering what other software providers have not: a contextualized, integrated use of visit counts that enhances rather than oversimplifies the site selection process. Rather than treating foot traffic as a standalone performance metric, the company has integrated it as one layer within a comprehensive, multi-dimensional model that already accounts for demographics, psychographics, market saturation, traffic patterns, and historical brand performance.
“We’ve seen how other solutions lean heavily on foot traffic as a primary predictor of performance, but we believe that’s only part of the story,” said Hannibal Baldwin, CEO and Cofounder of SiteZeus. “Our approach ensures visit counts are used the right way, supporting more informed decisions without replacing the sophisticated modeling our users rely on.”
With visit counts now available in SiteZeus Locate, users can view estimated visits for millions of locations across any point of interest. Brands can compare foot traffic patterns across trade areas, evaluate competitor activity, and identify co-tenants that draw meaningful traffic, all within the same interface they already use to plan, analyze, and score sites.
SiteZeus took an intentional approach to prioritize data quality and integration over speed to market. The company partnered with Dataplor, whose visit count data stood out for its superior accuracy and coverage.
“Foot traffic data can be a powerful asset, but only if it’s accurate and properly contextualized,” said Baldwin. “Dataplor’s data met the high standards we demand for our customers, and we’re excited to bring that value in a thoughtful and strategic way.”
This addition reinforces SiteZeus’s position as the most comprehensive and data-driven platform for real estate and development teams looking to grow with confidence.
About SiteZeus
SiteZeus is the leading end-to-end solution driving revenue growth through advanced analytics and on-demand insights. Our products empower franchise sales, real estate, construction management, marketing, and operations teams with a range of tools to accelerate expansion and maximize profits through data-driven decisions.
For more information on how SiteZeus can help your company grow, contact us here.
Media contact – kdriggers@sitezeus.com
SOURCE SiteZeus