Cresta will help Optimum improve sales conversion rates, accelerate efficient revenue growth, and empower their agents with the use of Generative AI
PALO ALTO, Calif., May 7, 2025 /PRNewswire/ — Cresta, the leading contact center artificial intelligence (AI) platform for human and AI agents, today announced that Optimum, one of the largest broadband communications and video services providers in the United States, will be deploying Cresta’s generative AI-powered solutions at scale to enhance its customer experience and drive efficient revenue growth.
Optimum will begin implementation with Cresta Conversation Intelligence and Cresta Agent Assist to enable its agents to more effectively and efficiently handle customer requests, while also improving sales conversion rates. Additionally, Optimum will partner with Cresta to better understand customer interactions, highlight key opportunities for coaching, and strengthen effective practices throughout the organization.
“Optimum’s mission is to become the connectivity provider of choice in every community we serve and our partnership with Cresta underscores our commitment to embracing the latest technologies to deliver on that promise,” said Mike Parker, President of Consumer Services, Optimum. “By leveraging Cresta’s generative AI-powered solutions, we’re enhancing sales effectiveness, streamlining post-call processes, and empowering our agents to focus on what matters most—building stronger relationships with our customers.”
“By infusing their contact center operations with our best-in-class generative AI solutions, Optimum will be able to better empower its agents and elevate the customer experience to new heights,” said Ping Wu, CEO of Cresta. “As one of the largest broadband and video service providers in the United States, it is vital that Optimum can provide customers with highly personalized and effective service at every turn. We look forward to helping Optimum drive real-time value from their AI investments in the years to come.”
Cresta’s partnership with Optimum further validates the company’s position as the leading contact center AI platform for human and AI agents, helping Fortune 500 companies across telecommunications, retail, financial services, and more turn their customer conversations into a competitive advantage.
To learn more about Cresta, please visit https://cresta.com.
About Cresta:
Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Cresta’s platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Powering customer experiences for companies like Cox Communications, Hilton, and CarMax, Cresta helps turn every conversation into an opportunity. F