Mobile Value-added Services (VAS) Market size is set to grow by USD 723.25 billion from 2022-2027; The rapid increase in smartphone penetration boosts the market- Technavio

NEW YORK, June 19, 2023 /PRNewswire/ — The global mobile value-added services (VAS) market size is estimated to grow by USD 723.25 billion from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 15.76%. The growth momentum will progress during the forecast period. APAC is estimated to account for 58% of the global market growth during the forecast period. APAC has dominated the mobile value-added services market in 2022 due to the rapid penetration of smartphones and mobile broadband in emerging economies such as China and India. Many international and domestic vendors offering smartphones and mobile broadband services in these countries have aided in the penetration of mobile devices and the Internet. With increased investments and government initiatives aimed at developing mobile technology infrastructure in the future, APAC is expected to continue its dominance in the global mobile value-added services market during the forecast period. For more insights on the historic period (2017 to 2021) and forecast market size (2023 to 2027) – Request a sample report

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Global Mobile Value-added Services (VAS) Market – Segmentation Assessment
Segment Overview
Technavio has segmented the market based on the product (mobile advertising, mobile games, mobile music and video streaming, mobile money and m-commerce, and mobile publications), end-user (large enterprises, small, and medium enterprises), and geography (APAC, North America, Europe, South America, and Middle East and Africa). 

·  The market growth will be significant in the mobile advertising segment during the forecast period. With the rapid adoption of mobile broadband, video advertising offers consumers an attractive format in a non-intrusive manner. These ads are typically placed in over-the-top (OTT) applications and social media platforms, with consumer clicks and application installs being key parameters for measuring advertiser revenue generation. Certain developing markets such as Africa and South America still depend primarily on SMS and MMS advertising, though the growth of mobile broadband in these markets will see a shift toward mobile internet-based advertising during the forecast period. 

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Global Mobile Value-added Services (VAS) Market – Market Dynamics
Key factor driving market growth

The market is driven by the rapid increase in smartphone penetration. Consumers are increasingly using their mobile devices for a variety of purposes, from gaming and web browsing to e-commerce and social media interactions.Moreover, mobile phone manufacturers also offer a wide range of smartphone deals at competitive prices, and consumers can choose smartphones that meet their specific needs.Smartphone penetration will continue to grow, especially in emerging markets such as India and China, due to improvements in internet speed and technological infrastructure.This is anticipated to drive the mobile communications market (VAS) during the forecast period.

Leading trends influencing the market 

The increasing popularity of AR in location-based games is another major factor supporting the mobile value-added services (VAS) market growth. The adoption of AR in location-based games, where virtual content is layered over real-world surroundings and objects, is increasing.The growth in popularity of AR in location-based games can be attributed primarily to platform flexibility.The growing trend of game offerings that merge AR with LBS is expected to attract significant investment from key mobile VAS providers such as Alphabet and Apple.This, in turn, will drive the mobile games segment, thereby fueling the growth of the global mobile value-added services (VAS) market.

Major challenges hindering the market growth

The constraints in content monetization will be a major challenge for the mobile value-added services (VAS) market. Traditionally, the major revenue share for mobile service providers was generated from voice calls.However, owing to the rapid reduction in call tariffs and the advent of popular online calling applications and IM services, which provide free voice and video calling services, the revenue generated from voice calls has declined drastically.Hence, monetizing content to substitute voice call revenue is expected to hinder the growth of the global mobile value-added services (VAS) market.

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What are the key data covered in this Mobile Value-added Services (VAS) Market report?

CAGR of the market during the forecast periodDetailed information on factors that will drive the growth of the Mobile Value-added Services (VAS) Market between 2023 and 2027Precise estimation of the size of the Mobile Value-added Services (VAS) Market size and its contribution to the market in focus on the parent marketAccurate predictions about upcoming trends and changes in consumer behaviorGrowth of the Mobile Value-added Services (VAS) Market industry across APAC, North America, Europe, South America, and Middle East and AfricaA thorough analysis of the market’s competitive landscape and detailed information about vendorsComprehensive analysis of factors that will challenge the growth of Mobile Value-added Services (VAS) Market vendors

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Table of Content

1 Executive Summary

1.1 Market overview Exhibit 01: Executive Summary – Chart on Market OverviewExhibit 02: Executive Summary – Data Table on Market OverviewExhibit 03: Executive Summary – Chart on Global Market CharacteristicsExhibit 04: Executive Summary – Chart on Market by GeographyExhibit 05: Executive Summary – Chart on Market Segmentation by ProductExhibit 06: Executive Summary – Chart on Market Segmentation by End-userExhibit 07: Executive Summary – Chart on Incremental GrowthExhibit 08: Executive Summary – Data Table on Incremental GrowthExhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem Exhibit 10: Parent marketExhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition Exhibit 12: Offerings of vendors included in the market definition3.2 Market segment analysis Exhibit 13: Market segments3.3 Market size 2022 3.4 Market outlook: Forecast for 2022-2027Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ billion)Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ billion)Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global mobile value-added services (VAS) market 2017 – 2021 Exhibit 18: Historic Market Size – Data Table on Global mobile value-added services (VAS) market 2017 – 2021 ($ billion)4.2 Geography Segment Analysis 2017 – 2021Exhibit 19: Historic Market Size – Geography Segment 2017 – 2021 ($ billion)4.3 Product Segment Analysis 2017 – 2021Exhibit 20: Historic Market Size – Product Segment 2017 – 2021 ($ billion)4.4 End-user Segment Analysis 2017 – 2021Exhibit 21: Historic Market Size – End-user Segment 2017 – 2021 ($ billion)4.5 Country Segment Analysis 2017 – 2021Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary Exhibit 23: Five forces analysis – Comparison between 2022 and 20275.2 Bargaining power of buyers Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 20275.3 Bargaining power of suppliers Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 20275.4 Threat of new entrants Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 20275.5 Threat of substitutes Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 20275.6 Threat of rivalry Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 20275.7 Market condition Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Product

6.1 Market segments Exhibit 30: Chart on Product – Market share 2022-2027 (%)Exhibit 31: Data Table on Product – Market share 2022-2027 (%)6.2 Comparison by Product Exhibit 32: Chart on Comparison by ProductExhibit 33: Data Table on Comparison by Product6.3 Mobile advertising – Market size and forecast 2022-2027 Exhibit 34: Chart on Mobile advertising – Market size and forecast 2022-2027 ($ billion)Exhibit 35: Data Table on Mobile advertising – Market size and forecast 2022-2027 ($ billion)Exhibit 36: Chart on Mobile advertising – Year-over-year growth 2022-2027 (%)Exhibit 37: Data Table on Mobile advertising – Year-over-year growth 2022-2027 (%)6.4 Mobile games – Market size and forecast 2022-2027Exhibit 38: Chart on Mobile games – Market size and forecast 2022-2027 ($ billion)Exhibit 39: Data Table on Mobile games – Market size and forecast 2022-2027 ($ billion)Exhibit 40: Chart on Mobile games – Year-over-year growth 2022-2027 (%)Exhibit 41: Data Table on Mobile games – Year-over-year growth 2022-2027 (%)6.5 Mobile music and video streaming – Market size and forecast 2022-2027 Exhibit 42: Chart on Mobile music and video streaming – Market size and forecast 2022-2027 ($ billion)Exhibit 43: Data Table on Mobile music and video streaming – Market size and forecast 2022-2027 ($ billion)Exhibit 44: Chart on Mobile music and video streaming – Year-over-year growth 2022-2027 (%)Exhibit 45: Data Table on Mobile music and video streaming – Year-over-year growth 2022-2027 (%)6.6 Mobile money and m-commerce – Market size and forecast 2022-2027 Exhibit 46: Chart on Mobile money and m-commerce – Market size and forecast 2022-2027 ($ billion)Exhibit 47: Data Table on Mobile money and m-commerce – Market size and forecast 2022-2027 ($ billion)Exhibit 48: Chart on Mobile money and m-commerce – Year-over-year growth 2022-2027 (%)Exhibit 49: Data Table on Mobile money and m-commerce – Year-over-year growth 2022-2027 (%)6.7 Mobile publications – Market size and forecast 2022-2027 Exhibit 50: Chart on Mobile publications – Market size and forecast 2022-2027 ($ billion)Exhibit 51: Data Table on Mobile publications – Market size and forecast 2022-2027 ($ billion)Exhibit 52: Chart on Mobile publications – Year-over-year growth 2022-2027 (%)Exhibit 53: Data Table on Mobile publications – Year-over-year growth 2022-2027 (%)6.8 Market opportunity by Product Exhibit 54: Market opportunity by Product ($ billion)

7 Market Segmentation by End-user

7.1 Market segments Exhibit 55: Chart on End-user – Market share 2022-2027 (%)Exhibit 56: Data Table on End-user – Market share 2022-2027 (%)7.2 Comparison by End-user Exhibit 57: Chart on Comparison by End-userExhibit 58: Data Table on Comparison by End-user7.3 Large enterprises – Market size and forecast 2022-2027 Exhibit 59: Chart on Large enterprises – Market size and forecast 2022-2027 ($ billion)Exhibit 60: Data Table on Large enterprises – Market size and forecast 2022-2027 ($ billion)Exhibit 61: Chart on Large enterprises – Year-over-year growth 2022-2027 (%)Exhibit 62: Data Table on Large enterprises – Year-over-year growth 2022-2027 (%)7.4 Small and medium enterprises – Market size and forecast 2022-2027 Exhibit 63: Chart on Small and medium enterprises – Market size and forecast 2022-2027 ($ billion)Exhibit 64: Data Table on Small and medium enterprises – Market size and forecast 2022-2027 ($ billion)Exhibit 65: Chart on Small and medium enterprises – Year-over-year growth 2022-2027 (%)Exhibit 66: Data Table on Small and medium enterprises – Year-over-year growth 2022-2027 (%)7.5 Market opportunity by End-user Exhibit 67: Market opportunity by End-user ($ billion)

8 Customer Landscape

8.1 Customer landscape overview Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation Exhibit 69: Chart on Market share by geography 2022-2027 (%)Exhibit 70: Data Table on Market share by geography 2022-2027 (%)9.2 Geographic comparison Exhibit 71: Chart on Geographic comparisonExhibit 72: Data Table on Geographic comparison9.3 APAC – Market size and forecast 2022-2027Exhibit 73: Chart on APAC – Market size and forecast 2022-2027 ($ billion)Exhibit 74: Data Table on APAC – Market size and forecast 2022-2027 ($ billion)Exhibit 75: Chart on APAC – Year-over-year growth 2022-2027 (%)Exhibit 76: Data Table on APAC – Year-over-year growth 2022-2027 (%)9.4 North America – Market size and forecast 2022-2027Exhibit 77: Chart on North America – Market size and forecast 2022-2027 ($ billion)Exhibit 78: Data Table on North America – Market size and forecast 2022-2027 ($ billion)Exhibit 79: Chart on North America – Year-over-year growth 2022-2027 (%)Exhibit 80: Data Table on North America – Year-over-year growth 2022-2027 (%)9.5 Europe – Market size and forecast 2022-2027Exhibit 81: Chart on Europe – Market size and forecast 2022-2027 ($ billion)Exhibit 82: Data Table on Europe – Market size and forecast 2022-2027 ($ billion)Exhibit 83: Chart on Europe – Year-over-year growth 2022-2027 (%)Exhibit 84: Data Table on Europe – Year-over-year growth 2022-2027 (%)9.6 South America – Market size and forecast 2022-2027Exhibit 85: Chart on South America – Market size and forecast 2022-2027 ($ billion)Exhibit 86: Data Table on South America – Market size and forecast 2022-2027 ($ billion)Exhibit 87: Chart on South America – Year-over-year growth 2022-2027 (%)Exhibit 88: Data Table on South America – Year-over-year growth 2022-2027 (%)9.7 Middle East and Africa – Market size and forecast 2022-2027 Exhibit 89: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)Exhibit 90: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)Exhibit 91: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)Exhibit 92: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)9.8 US – Market size and forecast 2022-2027Exhibit 93: Chart on US – Market size and forecast 2022-2027 ($ billion)Exhibit 94: Data Table on US – Market size and forecast 2022-2027 ($ billion)Exhibit 95: Chart on US – Year-over-year growth 2022-2027 (%)Exhibit 96: Data Table on US – Year-over-year growth 2022-2027 (%)9.9 China – Market size and forecast 2022-2027Exhibit 97: Chart on China – Market size and forecast 2022-2027 ($ billion)Exhibit 98: Data Table on China – Market size and forecast 2022-2027 ($ billion)Exhibit 99: Chart on China – Year-over-year growth 2022-2027 (%)Exhibit 100: Data Table on China – Year-over-year growth 2022-2027 (%)9.10 Japan – Market size and forecast 2022-2027Exhibit 101: Chart on Japan – Market size and forecast 2022-2027 ($ billion)Exhibit 102: Data Table on Japan – Market size and forecast 2022-2027 ($ billion)Exhibit 103: Chart on Japan – Year-over-year growth 2022-2027 (%)Exhibit 104: Data Table on Japan – Year-over-year growth 2022-2027 (%)9.11 India – Market size and forecast 2022-2027Exhibit 105: Chart on India – Market size and forecast 2022-2027 ($ billion)Exhibit 106: Data Table on India – Market size and forecast 2022-2027 ($ billion)Exhibit 107: Chart on India – Year-over-year growth 2022-2027 (%)Exhibit 108: Data Table on India – Year-over-year growth 2022-2027 (%)9.12 Germany – Market size and forecast 2022-2027Exhibit 109: Chart on Germany – Market size and forecast 2022-2027 ($ billion)Exhibit 110: Data Table on Germany – Market size and forecast 2022-2027 ($ billion)Exhibit 111: Chart on Germany – Year-over-year growth 2022-2027 (%)Exhibit 112: Data Table on Germany – Year-over-year growth 2022-2027 (%)9.13 Market opportunity by geography Exhibit 113: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers 10.2 Market challenges 10.3 Impact of drivers and challenges Exhibit 114: Impact of drivers and challenges in 2022 and 202710.4 Market trends 

11 Vendor Landscape

11.1 Overview 11.2 Vendor landscape Exhibit 115: Overview on Criticality of inputs and Factors of differentiation11.3 Landscape disruption Exhibit 116: Overview on factors of disruption11.4 Industry risks Exhibit 117: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered Exhibit 118: Vendors covered12.2 Market positioning of vendors Exhibit 119: Matrix on vendor position and classification12.3 Alphabet Inc. Exhibit 120: Alphabet Inc. – OverviewExhibit 121: Alphabet Inc. – Business segmentsExhibit 122: Alphabet Inc. – Key newsExhibit 123: Alphabet Inc. – Key offeringsExhibit 124: Alphabet Inc. – Segment focus12.4 America Movil SAB de CV Exhibit 125: America Movil SAB de CV – OverviewExhibit 126: America Movil SAB de CV – Business segmentsExhibit 127: America Movil SAB de CV – Key offeringsExhibit 128: America Movil SAB de CV – Segment focus12.5 Apple Inc. Exhibit 129: Apple Inc. – OverviewExhibit 130: Apple Inc. – Business segmentsExhibit 131: Apple Inc. – Key newsExhibit 132: Apple Inc. – Key offeringsExhibit 133: Apple Inc. – Segment focus12.6 AT and T Inc. Exhibit 134: AT and T Inc. – OverviewExhibit 135: AT and T Inc. – Business segmentsExhibit 136: AT and T Inc. – Key newsExhibit 137: AT and T Inc. – Key offeringsExhibit 138: AT and T Inc. – Segment focus12.7 Cisco Systems Inc. Exhibit 139: Cisco Systems Inc. – OverviewExhibit 140: Cisco Systems Inc. – Business segmentsExhibit 141: Cisco Systems Inc. – Key newsExhibit 142: Cisco Systems Inc. – Key offeringsExhibit 143: Cisco Systems Inc. – Segment focus12.8 Comviva Technologies Ltd. Exhibit 144: Comviva Technologies Ltd. – OverviewExhibit 145: Comviva Technologies Ltd. – Business segmentsExhibit 146: Comviva Technologies Ltd. – Key offeringsExhibit 147: Comviva Technologies Ltd. – Segment focus12.9 Huawei Technologies Co. Ltd. Exhibit 148: Huawei Technologies Co. Ltd. – OverviewExhibit 149: Huawei Technologies Co. Ltd. – Business segmentsExhibit 150: Huawei Technologies Co. Ltd. – Key newsExhibit 151: Huawei Technologies Co. Ltd. – Key offeringsExhibit 152: Huawei Technologies Co. Ltd. – Segment focus12.10 Infosys Ltd. Exhibit 153: Infosys Ltd. – OverviewExhibit 154: Infosys Ltd. – Business segmentsExhibit 155: Infosys Ltd. – Key newsExhibit 156: Infosys Ltd. – Key offeringsExhibit 157: Infosys Ltd. – Segment focus12.11 International Business Machines Corp.Exhibit 158: International Business Machines Corp. – OverviewExhibit 159: International Business Machines Corp. – Business segmentsExhibit 160: International Business Machines Corp. – Key newsExhibit 161: International Business Machines Corp. – Key offeringsExhibit 162: International Business Machines Corp. – Segment focus12.12 Monty Mobile Exhibit 163: Monty Mobile – OverviewExhibit 164: Monty Mobile – Product / ServiceExhibit 165: Monty Mobile – Key offerings12.13 OnMobile Global Ltd. Exhibit 166: OnMobile Global Ltd. – OverviewExhibit 167: OnMobile Global Ltd. – Product / ServiceExhibit 168: OnMobile Global Ltd. – Key offerings12.14 Reliance Industries Ltd. Exhibit 169: Reliance Industries Ltd. – OverviewExhibit 170: Reliance Industries Ltd. – Business segmentsExhibit 171: Reliance Industries Ltd. – Key newsExhibit 172: Reliance Industries Ltd. – Key offeringsExhibit 173: Reliance Industries Ltd. – Segment focus12.15 Samsung Electronics Co. Ltd. Exhibit 174: Samsung Electronics Co. Ltd. – OverviewExhibit 175: Samsung Electronics Co. Ltd. – Business segmentsExhibit 176: Samsung Electronics Co. Ltd. – Key newsExhibit 177: Samsung Electronics Co. Ltd. – Key offeringsExhibit 178: Samsung Electronics Co. Ltd. – Segment focus12.16 Telefonaktiebolaget LM Ericsson Exhibit 179: Telefonaktiebolaget LM Ericsson – OverviewExhibit 180: Telefonaktiebolaget LM Ericsson – Business segmentsExhibit 181: Telefonaktiebolaget LM Ericsson – Key newsExhibit 182: Telefonaktiebolaget LM Ericsson – Key offeringsExhibit 183: Telefonaktiebolaget LM Ericsson – Segment focus12.17 Vodafone Group Plc Exhibit 184: Vodafone Group Plc – OverviewExhibit 185: Vodafone Group Plc – Business segmentsExhibit 186: Vodafone Group Plc – Key offeringsExhibit 187: Vodafone Group Plc – Segment focus

13 Appendix

13.1 Scope of the report 13.2 Inclusions and exclusions checklistExhibit 188: Inclusions checklistExhibit 189: Exclusions checklist13.3 Currency conversion rates for US$ Exhibit 190: Currency conversion rates for US$13.4 Research methodology Exhibit 191: Research methodologyExhibit 192: Validation techniques employed for market sizingExhibit 193: Information sources13.5 List of abbreviations Exhibit 194: List of abbreviations

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