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    • Marketing Software
      1. Marketing Software
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      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      Rokt mParticle Launches Hybrid Customer Data Platform on Snowflake AI Data Cloud for Enterprise Companies

      October 16, 2025

      OUTFRONT and AWS USHER IN A NEW ERA FOR OUT-OF-HOME ADVERTISING

      October 15, 2025

      Storyblok unveils CMS innovations that enable brands to stay visible and confident on the new web

      October 14, 2025

      Oracle Adds New Database Capabilities and Partner Program to Oracle Database@AWS

      October 14, 2025
    • Marketing Automation
      1. Automation
      2. Marketing Automation
      3. CRM
      4. ABM Marketing
      5. Performance Marketing
      6. Influencer Marketing
      7. Event Marketing
      8. Product Marketing
      9. View All

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      Optimizely Customers Saw 446% 3-year ROI and Sub-Six-Month Payback with AI-Powered Digital Experience Solutions

      October 7, 2025

      Rainbird Technologies Appoints Coenraad van der Poel as Chief Revenue Officer to Accelerate Global Growth

      September 3, 2025

      AI is the Future of Web Browsing. What’s this Buzz Around Perplexity’s Comet?

      July 16, 2025

      Grip Partners with Bria to Empower Brands with Scalable, Responsibly Sourced AI Visuals at Scale

      June 25, 2025
    • Data & Analytics
      1. Marketing Analytics, Performance Tracking & Attribution
      2. Data Analytics
      3. Data
      4. Data Management
      5. Analytics
      6. View All

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025
    • AdTech
      1. Advertising
      2. Adtech
      3. Digital Marketing
      4. Marketing
      5. Technology
      6. Media
      7. Digital
      8. Martech
      9. Social Media
      10. View All

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      Four in Five Employees Feel Positive About AI, but Only Half Believe Their Feedback Shapes Adoption, New Survey Finds

      October 15, 2025

      LINEN Cloud Congratulates Netskope on Nasdaq Debut; Showcases Role in Standardizing Global GTM Planning

      October 7, 2025

      Viafoura + Futuri Unveil First-Ever Predictive Audience Intelligence Solution for Digital Publishers

      September 15, 2025

      Russell Westbrook’s RW Digital Partners with Comscore to Redefine Multicultural Advertising in the Privacy-First Era

      September 9, 2025
    • Strategy & Management
      1. Market Growth
      2. Marketing Strategy
      3. Strategic Partnership
      4. Strategy
      5. Sales
      6. Digital Transformation
      7. Management
      8. Content
      9. View All

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      Bell Techlogix Reveals Brand Identity for AI-Powered Capabilities: Infiniti AI Solutions

      October 16, 2025

      Zendesk Selects Gong Revenue AI Platform to Accelerate its Go-to-Market Transformation as it Introduces New AI Offerings

      October 16, 2025

      Bitsight Launches Brand Intelligence to Help Enterprises Prevent Cyber Threats from Causing Reputational and Financial Damage

      October 14, 2025

      RavenPack and Podchaser Partner to Deliver Podcast Intelligence for Financial Professionals

      October 14, 2025
    • CX
      1. customer experience
      2. CX
      3. Customer Engagement
      4. Customer Service
      5. Customer Success
      6. Personalization
      7. View All

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      DataM Intelligence Enables Global Expansion for Functional Ingredient Manufacturer through Strategic Customer Identification and Target Prioritization

      October 16, 2025

      TeamViewer announces integration of Digital Employee Experience (DEX), Remote Connectivity, and Intelligence with Agentforce IT Service

      October 14, 2025

      LivePerson Announces AWS Integration to Unify Voice and Digital Customer Experiences

      August 25, 2025

      Oracle to Offer Google’s Gemini Models to Customers, Accelerating Enterprises’ Agentic AI Journeys

      August 14, 2025
    • Ecommerce & Sales
      1. Ecommerce
      2. Partnership
      3. Collaboration
      4. E-commerce
      5. Launch
      6. Transformation
      7. Acquisition
      8. Commerce
      9. Growth
      10. Supply Chain
      11. View All

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

      New SBI and QuadSci Study Exposes Costly SaaS Retention Crisis–And How AI Can Predict Who Churns Next

      October 22, 2025

      Precisely Announces 2025 Data Integrity Award Winners Driving AI Innovation, Business Impact, and Societal Good

      October 22, 2025

      THG Ingenuity and Google Cloud Forge New Collaboration to Power the Future of Digital Commerce

      October 22, 2025

      DirectMail2.0, LLC Launches World’s First AI-Powered Direct Mail Marketing Analysis Tool at Printing United Alliance Convention

      October 22, 2025

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    Home»Data & Analytics»Kyndryl Survey Reveals That Mainframe Modernization Projects Deliver 2-3X Return on Investment
    Data & Analytics

    Kyndryl Survey Reveals That Mainframe Modernization Projects Deliver 2-3X Return on Investment

    By PRNEWSWIRESeptember 9, 2025No Comments3 Mins Read
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    Respondents expect AI will drive billions in cost savings and increased revenues

    The mainframe powers AI innovation across hybrid IT environments

    NEW YORK, Sept. 9, 2025 /PRNewswire/ — Kyndryl (NYSE: KD), a leading provider of mission-critical enterprise technology services, today unveiled the results of its third annual State of Mainframe Modernization Survey, illustrating how enterprises are redefining the role of the mainframe in a rapidly evolving digital landscape. The study reveals that organizations are embracing nimble modernization strategies, leveraging AI at scale, and doubling down on mainframe usage in hybrid IT environments—as they navigate skills shortages and regulatory pressures.

    According to the survey of 500 business and IT leaders, modernization project costs have decreased while return on investment (ROI) has increased. Respondents now report between 288% to 362% ROI on their initiatives, depending on whether they modernize on the mainframe, integrate with cloud, or move workloads to other platforms. In addition, 80% of organizations surveyed have shifted their mainframe modernization strategies in the past year to adapt to changing market dynamics, geopolitical developments, new regulations and emerging technologies.

    The survey also revealed that AI has switched from a future consideration to a present-day business catalyst: Nearly 90% of organizations responding have implemented or plan to implement generative AI on the mainframe. Respondents expect to achieve substantial results from the use of AI and generative AI—collectively saving $13 billion and forecasting new revenues of $20 billion over the next three years. AI is also helping mitigate skills gaps across the workforce. More than half of organizations (56%) reported increased usage of the platform in the past year as they discover new, high-value roles for it as part of a hybrid environment.

    “The mainframe has become the AI-fueled catalyst of hybrid enterprise strategies, delivering billion-dollar returns while powering innovation for customers,” said Hassan Zamat, Global Practice Leader for Core Enterprise at Kyndryl. “Organizations are taking a much more pragmatic approach to modernization to drive better business outcomes and incorporate new technologies. Working with the right partners can help them build a resilient and future-ready platform.”

    Respondents also confirmed that modernization success increasingly depends on a workforce skilled in both mainframe and emerging technologies. In fact, 70% of organizations are struggling to find the right multi-skilled talent needed, and 74% continue to rely on third-party providers to support their modernization efforts. Furthermore, 94% of respondents state that their modernization plans are highly influenced by regulatory compliance and that security remains a foundational concern in modernization decisions.

    The survey shows that, as enterprises work to adapt to the challenges, the mainframe continues to serve as the backbone of their most vital technological capabilities. To learn more about how respondents view mainframe modernization, and the challenges, risks and benefits related to their initiatives, read Kyndryl´s 2025 State of Mainframe Modernization Survey Report.

    About Kyndryl
    Kyndryl (NYSE: KD) is a leading provider of mission-critical enterprise technology services offering advisory, implementation and managed service capabilities to thousands of customers in more than 60 countries. As the world’s largest IT infrastructure services provider, the Company designs, builds, manages and modernizes the complex information systems that the world depends on every day. For more information, please visit: www.kyndryl.com.

    Kyndryl Press Contact
    press@kyndryl.com 

    SOURCE Kyndryl

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