A roundup of the most newsworthy consumer and retail announcements from PR Newswire, including a limited-edition Popeye’s menu, an Unrivaled partnership and “the Best OREO Ever!”
NEW YORK, Feb. 7, 2025 /PRNewswire/ — With thousands of press releases published each month, it can be difficult to keep up with everything on PR Newswire. To help consumer and retail journalists and consumers stay on top of the month’s most popular releases and newsworthy trends, here’s a recap of some of the past month’s most read- and engaged-with stories.
The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.
- OREO and Post Malone Team Up to Bring Fans What Posty Calls “the Best OREO Ever!”
The OREO cookies star a first-of-its-kind swirled creme combining salted caramel and shortbread flavor creme, sandwiched between an OREO chocolate cookie and a signature golden cookie for a delicious duet of flavors in every bite. - Popeyes® and Tequila Don Julio Launch “The Championship Lineup” – a Limited-Edition Menu for Football’s Big Game The headliner is the new Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich, a chicken breast fillet marinated in reposado tequila then fried in Popeyes crunchy buttermilk breading, topped with a tequila lime slaw, spicy spread, a barrel cured pickle, and sandwiched between a sweet and buttery concha roll – a beloved Mexican pastry.
- Flowers Foods, Inc. to Acquire Simple Mills
The addition of Simple Mills expands Flowers’ exposure to better-for-you and attractive snacking segments and enhances the company’s growth and margin prospects. - $5 Bowls with Five Choices: KFC® Debuts Hot New Lineup of Flavorful Bowls, Including Anticipated Return of Nashville Hot Sauce
The five flavor-packed bowls are available for a limited time, including KFC icons like the Famous Bowl and saucy twists like the new Nashville Hot Loaded Fries Bowl. - Coors Light Statement on Misspelled Ads In the ads that were released everywhere, there was an unfortunate misspelling of “Mountain Cold Refreshment” as “Mountain Cold Refershment.”
- Icy Hot Signs on as Official Recovery Partner of Unrivaled Through this exclusive partnership, Icy Hot will provide topical pain relief products, including Icy Hot Original No Mess and Icy Hot Pro Massaging Balm, to players during games and practice sessions, and in recovery and training facilities throughout the nine-week season.
- Laura Geller Launches on ULTA.COM and Kicks Off New Campaign To Destigmatize Social Commentary Around Aging With New ‘Who Hasn’t?’ Campaign Together, Geller and female founders openly discuss the universal challenges of aging, encouraging women 40+ to embrace their vulnerability and in turn, driving authentic conversations and deeper connections that stem from honesty.
- Build-A-Bear Launches Comforting Heartwarming Hugs Weighted Plush As the only weighted plushes you can build yourself, this new collection features an adorable bear and a sweet sloth—each with a removable heart that can be warmed up and placed back inside to add cozy and calming cuddles.
- New Year, New Taste: Red Bull Zero Launches Nationwide Red Bull Zero stands apart from Red Bull® Sugarfree, offering a vibrant and balanced taste that combines notes of pineapple, vanilla, and tutti frutti, with a pleasant sourness.
- Finally, Ben & Jerry’s Made for Sharing: Introducing NEW Scoop-apalooza With a 28 oz container designed to bring everyone to the table, Scoop-apalooza turns ice cream into a moment for you and your crew. “This is a whole new Ben & Jerry’s for today’s fans who know that sharing is caring,” said Flavor Guru, Haylee Nelson.
- Big Lots Closes Sale to Gordon Brothers Retail Partners
The sale agreement with Gordon Brothers will enable Variety Wholesalers to acquire between 200 and 400 Big Lots stores, which it plans to operate under the Big Lots brand, and up to two distribution centers. - Gallo Enters into Exclusive Distribution Agreement with Spritz Society Consumers can immediately look for the products at various retailers in South Carolina, Illinois, Texas, and Florida, followed by nationwide distribution starting in March 2025.
- UPPAbaby Debuts Minu V3, Minu Duo & Updates to Warranty and TravelSafe Programs Parents looking for a from birth, lightweight, travel-friendly stroller that’s IATA-certified, fits in overhead compartments, and weighs under 17 lbs. will love the redesigned Minu V3. With its enhanced features, the Minu V3 ensures children enjoy a comfortable ride, whether on big adventures or everyday outings.
- Rare High End Michael Jordan Basketball Cards Discovered in Arizona Shoe Boxes After Two Decades
The cards originally belonged to an Arizona collector who embarked on a mission to acquire every Michael Jordan refractor card produced from the 1990’s to early 2000’s. This level of sports card collecting dedication is uncommon, making the collection even more impressive. - Generac Unveils the Most Powerful Air-Cooled Home Standby Generator on the Market The launch follows an active year in 2024 with the U.S. experiencing nearly 1.5 billion hours of power outages, the highest since 2010 when Generac first started tracking the figure. “At Generac, we are building an ecosystem of products for the home that address the growing energy demands of our customers as grid instability intensifies and energy utility costs increase,” said Generac CEO Aaron Jagdfeld.
For more news like this, check out all of the latest retail-related releases from PR Newswire.
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Trending Topics
Among all the consumer news that was distributed in January, the PR Newswire team was able spot several larger stories that highlight the trends shaping the industry.
- CES 2025: As the official news distribution partner and host of the Exhibitor Media Center for the highly anticipated tech tradeshow, PR Newswire distributed numerous releases announcing awards and the latest innovations. Artificial Intelligence remained the star of the show this year as brands displayed how they are using the technology in everything from TVs to window shades, smart rings, lawnmowers and even bird feeders to make consumers’ lives better.
- California Wildfires & Other Natural Disasters: In response to the devastating wildfires, major consumer brands made donations to support relief efforts. DICK’S Sporting Goods and The DICK’S Sporting Goods Foundation are committing more than $10 million to support communities impacted by not only the wildfires in California, but also the flooding in North Carolina. In addition to the monetary relief efforts, some consumer/retail companies have also donated food, solar generators, sports equipment, free items for first responders and entire swag bags.
- KBIS 2025: Dubbed the premier event for kitchen and bath design professionals, the upcoming KBIS 2025 will showcase the latest products, trends, and technologies from hundreds of exhibitors. Brands got an early start on their KBIS announcements to get consumers and designers excited for their new launches. The continued integration of multifunctional appliances offers a streamlined approach in the hustle and bustle of life. For example, Whirlpool’s new electric smart range can work as an air fryer, oven, or stove. But it’s not all about the tech – sometimes new colors are all it takes to refresh a kitchen.
Coming Up: In February, we anticipate seeing a significant number of consumer/retail press releases related to the Big Game, Valentines Day and Black History Month. Catch up on all the latest trending topics.
Helping Journalists Stay Up to Date on Industry News
These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists.
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