Compound Growth at 28% Signals a New Phase of Intelligent Virtual Assistants (IVA) Market Expansion
MIDDLETON, Mass. , April 15, 2025 /PRNewswire/ — QKS Group, a premier market intelligence and advisory firm, has released its latest in-depth analysis of the global Intelligent Virtual Assistants (IVA) Market, signalling a strong growth phase ahead. The new reports – ‘Market Share: Intelligent Virtual Assistants, 2024, Worldwide & Regional Report’ and ‘Market Forecast: Intelligent Virtual Assistants, 2025-2030, Worldwide & Regional Report‘ – the market is expected to grow at a compound annual growth rate of 28.00% through 2030. This analysis equips businesses with the strategic intelligence needed to navigate the dynamic IVA landscape and make informed decisions as the market continues to evolve.
The Next Growth Frontier in IVA Platforms
In an era where customer experience defines competitive advantage, Intelligent Virtual Assistants (IVAs) have become a pivotal technology for enterprises aiming to deliver seamless, personalized, and always-available support. Across industries such as banking, healthcare, retail, telecom, and travel, organizations are rapidly deploying AI-powered IVAs to enhance customer engagement, reduce support costs, improve resolution times, and enable scalable, 24/7 interactions. With natural language understanding and contextual awareness, IVAs are not only transforming service delivery but also playing a strategic role in driving digital-first customer experiences and operational agility.
According to Abhinav Das, Analyst at QKS Group, “As enterprises shift toward hyper-personalized, always-on customer engagement, Intelligent Virtual Assistants will evolve from basic task automation tools into strategic experience orchestrators. The future of IVAs lies in their ability to combine generative AI, multimodal interactions, and continuous learning to deliver context-rich, emotionally intelligent conversations that rival human agents, not just in efficiency, but in empathy and adaptability.”
Key Market Insights from QKS Group’s Report
- Global and Regional Market Analysis: A deep dive into worldwide and regional IVA platform adoption trends, competitive landscapes, and future growth projections.
- Competitive Benchmarking: A comparative analysis of top IVA vendors, their market positioning, and strategic differentiators.
- Industry Adoption Trends: Insights into which sectors are investing most heavily in IVA solutions and why.
- AI-Driven Experience Transformation:Â How advancements in natural language processing, generative AI, and contextual intelligence are reshaping Intelligent Virtual Assistants to deliver hyper-personalized, scalable, and emotionally aware customer and employee experiences.
Market Leaders & Competitive Landscape
The report covers key industry players, including: [24]7.ai, Amelia, Artificial Solutions, Avaamo, Creative Virtual, eGain, Enterprise Bot, HCLSoftware, IBM, Inbenta, Interactions, Kore.ai, Laiye, Microsoft (Nuance), Oracle, Verint.
Why This Matters for IVA Vendors?
For CEOs, CPOs, and CXOs of Intelligent Virtual Assistant solution providers, these insights are critical for navigating the next phase of AI-driven customer and employee engagement. As enterprises prioritize digital-first interactions, IVA vendors must align their offerings with expectations for natural, context-aware, and emotionally intelligent conversations. To stay ahead of evolving buyer needs, vendors must invest in continuous learning models, multimodal capabilities, and seamless integration with enterprise ecosystems, delivering not just automation, but meaningful, scalable experiences that translate into measurable business impact.
Get Access to Exclusive Market Insights (single report or subscription offering)
Market Share: Intelligent Virtual Assistants, 2024, Worldwide
Market Forecast: Intelligent Virtual Assistants, 2025-2030
The comprehensive research package includes:
- Most Comprehensive Market Forecast Analysis: A separate market forecast report for each of the regions, including North America, Asia Pacific, European Union, MEA, Latin America
- Unmatched Competitive Analysis: A separate market share report for each of the regions, including North America, Asia Pacific, European Union, MEA, Latin America
- QKS TrendsNXT on Intelligent Virtual Assistants market
- QKS TAMSAM Insights report on th Intelligent Virtual Assistants market
- Exclusive Analyst Advisory Sessions for strategic decision making and validation
About QKS Group 
QKS Group, formerly Quadrant Knowledge Solutions, is a leading global advisory and research firm, dedicated to empowering technology innovators to accelerate their growth journeys and enable technology adopters to achieve their digital transformation objectives.
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To gain access to the full market insights, growth forecasts, and competitive analysis, Connect:
Shraddha Roy 
PR & Media Relations
QKS Group
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Email: shraddha.r@qksgroup.com
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SOURCE QKS Group