GRAPEVINE, Texas, March 5, 2025 /PRNewswire/ — InboxArmy, a leading email marketing agency, has released an in-depth guide titled “8 Common Ecommerce Mistakes to Avoid,” aiming to assist businesses in navigating the complex ecommerce landscape. This guide comes in response to Forbes’ reporting that 90% of ecommerce startups fail within their first four months.
The guide identifies critical errors that ecommerce businesses often make, including:
- Choosing the Wrong Ecommerce Platform. Businesses should avoid selecting a platform that lacks essential features, scalability, or has hidden costs which can hinder business growth.
- Poor Website Design and Navigation. A cluttered homepage and confusing navigation can deter potential customers from engagement, leading to high abandonment rates.
- Complicated Checkout Process. A complex or lengthy checkout process can frustrate customers, resulting in lost sales.
- Ignoring Mobile Optimization. A significant portion of consumers shop on their mobile devices, so neglecting the mobile experience can lead to missed opportunities.
- Inefficient Return Policies. Unclear or restrictive return policies can erode customer trust and deter repeat business.
- Poor Customer Service. Inadequate support can damage a brand’s reputation and customer retention.
- Ineffective Email Marketing. Failing to leverage email marketing can result in missed engagement and sales opportunities.
- Neglecting Data Security. Overlooking security measures can lead to breaches, harming both customers and the business.
Scott Cohen, CEO of InboxArmy, emphasizes the importance of addressing these issues, “In today’s ultra competitive environment, setting up the proper foundation for your business is crucial. This guide provides actionable insights to help businesses build that strong foundation and thrive.”
The guide offers practical solutions and best practices, such as focusing on user experience, streamlining the checkout process, and implementing effective email marketing strategies.
To read the guide and learn about the pitfalls to avoid in ecommerce businesses, visit https://www.inboxarmy.com/blog/ecommerce-mistakes/.
About InboxArmy
InboxArmy is a full-service email marketing agency offering the full spectrum of email marketing, SMS, push and in-app messaging services, including campaign management, email marketing strategy, email automation, email design and coding, and more.
SOURCE InboxArmy LLC