NEW YORK and TOKYO and TAIPEI, Taiwan, Feb. 26, 2025 /PRNewswire/ — AI is reshaping industries, with digital advertising at the forefront. TNL Mediagene’s (NASDAQ: TNMG) subsidiary, Ad2iction, will launch its ad-tech brand Ad2 in March 2025, introducing Ad2 AI Agent—an intelligent assistant that enhances advertising decisions through data-driven insights and automation.
Revolutionizing AI in Ad-Tech
Ad2 AI Agent integrates AI Audience (Smart Audience) and AI Creative (Smart Creative) to help brands identify target audiences, optimize ad placements, and refine creative strategies with precision. Unlike traditional tools, this AI-driven assistant reduces reliance on manual decision-making while improving efficiency and accuracy.
As the industry shifts from Predictive AI to Generative AI and AI Agents, Ad2 AI Agent automates campaign planning, audience targeting, and ad deployment, enabling smarter, one-click marketing solutions.
Data-Driven & Privacy-Compliant Advertising
With cookie tracking fading out, advertisers need real, persistent audience data for effective marketing. Ad2 follows IAB’s Data Clean Room standards, ensuring privacy-compliant AI applications.
In 2024, Ad2 launched Retail Media Network (RMN) 2.0, breaking data silos and allowing brands to leverage retail insights across multiple media channels. Ad2 AI Agent further integrates consumer behavior analysis, website engagement, and ad interactions into actionable audience insights.
The Future of AI-Powered Marketing
By combining AI automation with human expertise, Ad2 AI Agent enhances decision-making, ad performance, and creative execution, setting a new standard for human + AI collaboration.
Launching in March 2025, Ad2 AI Agent proves AI is not just viable but essential in advertising, redefining how brands engage audiences and optimize campaigns.
About TNL Mediagene
TNL Mediagene(NASDAQ: TNMG), a Cayman Islands-registered company, is the product of the May 2023 merger of Taiwan’s The News Lens Co. and Japan’s Mediagene Inc., two leading, independent digital-media groups. Its business includes original and licensed media brands in Chinese, Japanese and English, across a range of subjects, including news, business, technology, science, food, sports and lifestyle; AI-powered advertising and marketing technology platforms in demand by agencies; and e-commerce and creative solutions. It takes pride in its political neutrality, its reach with younger audiences, and its quality. The company has about 550 employees across Asia, with offices in Japan, Taiwan and Hong Kong.
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SOURCE TNL Mediagene