NEW YORK, Feb. 19, 2025 /PRNewswire/ — Inspired Thinking Group (ITG), a leader in AI-enabled, agile content solutions, and a portfolio company of Bridgepoint Advisers, has announced its strategic expansion into North America with the acquisition of US-based PureRed, an established provider of omnichannel content and technology for clients including Microsoft, Kroger, and Walgreens.
BrightTower, a New York City headquartered investment banking and M&A advisory services firm, served as exclusive financial advisor to PureRed and its existing investors led by RFE Investment Partners.
“ITG is well known in the UK and Europe for our agile, Halo content approach and AI-enabled Storyteq technology. Expanding our ability to deliver this content solution to more clients across the globe marks an exciting moment for ITG,” said ITG CEO Andrew Swinand. “As a company, PureRed aligned perfectly with our vision for delivering scaled content solutions to leading brands, coupled with promoting a culture of kindness.”
The acquisition of PureRed adds over 500 skilled marketing professionals to ITG’s global team, which now exceeds 2,000 employees, and significantly strengthens the company’s position in the US market.
Brian Cohen, former CEO of PureRed and new US CEO of ITG, said, “Over the years, we’ve built a strong portfolio of clients and a reputation for delivering exceptional omnichannel content and industry-changing technology solutions. Joining forces with ITG allows us to scale our impact and bring even greater value to our clients. ITG shares our passion for innovation, creativity, and operational excellence, making this partnership an incredible opportunity for everyone involved.”
“This is about much more than delivering higher volumes of content,” Swinand added. “It’s about unlocking the full potential of AI in marketing, leveraging both technology and creativity to craft the perfect story for every possible user interaction across any channel. With PureRed as part of the ITG family, we’re not just scaling our capabilities – we’re leading the transformation of our industry through a smarter, AI-enabled approach to content.”
About BrightTower
BrightTower is a New York City headquartered investment bank focused on M&A advisory services, capital raising, and debt capital markets. The firm leverages sector expertise, global reach, and tailored insights to deliver enterprise advisory services across the software, technology-enabled marketing, IT business services, and information markets. BrightTower is focused on growing a robust ecosystem supporting entrepreneurs, private equity firms, growth equity firms, venture capitalists, debt providers, and corporations as they stay ahead of quickly evolving markets. The firm is committed to delivering world class advisory talent to every engagement that builds trust in the knowledge economy. Visit us on LinkedIn.
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Christie Haselton
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