Close Menu
Ciente | MarTechCiente | MarTech
    Facebook LinkedIn
    Ciente | MarTechCiente | MarTech
    • Home
    • Marketing Software
      1. Marketing Software
      2. AI
      3. Tech
      4. Development
      5. Software
      6. B2B
      7. View All

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      PIPELINER CRM RELAUNCHES AS COEVERA: THE FIRST CRM BUILT TO EMPOWER AND DEVELOP SALESPEOPLE, NOT JUST TRACK THEM

      April 10, 2026

      Arc XP Partners with TollBit to Help Publishers Monitor, Control, and Monetize AI Bot Traffic

      March 30, 2026

      Raptive Launches Duet, an AI Workflow Tool to Help Creators Compete in the Age of AI

      March 30, 2026

      Rakuten Advertising and Similarweb Power LLM Visibility and Performance Intelligence for Brands

      March 30, 2026
    • Marketing Automation
      1. Automation
      2. Marketing Automation
      3. CRM
      4. ABM Marketing
      5. Performance Marketing
      6. Influencer Marketing
      7. Event Marketing
      8. Product Marketing
      9. View All

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Saviynt Partners with Wiz to Manage Non-Human Identities and AI Agents

      February 17, 2026

      Limelight Inc. launches new programmatic optimisation tool, helping boost ad revenues by up to 300%

      January 15, 2026

      TNL Mediagene (NASDAQ: TNMG) Leverages AWS AI Technologies to Drive Cross-Border Media Innovation

      October 28, 2025

      Gryphon AI and CloudHesive Partner to Deliver Secure, Scalable Compliance Solutions for Finance and Insurance on Amazon Web Services (AWS)

      October 28, 2025
    • Data & Analytics
      1. Marketing Analytics, Performance Tracking & Attribution
      2. Data Analytics
      3. Data
      4. Data Management
      5. Analytics
      6. View All

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      New Research Of 511 B2B Leaders Reveals GTM Execution Is Costing Organization Revenue In 2026

      April 10, 2026
    • AdTech
      1. Advertising
      2. Adtech
      3. Digital Marketing
      4. Marketing
      5. Technology
      6. Media
      7. Digital
      8. Martech
      9. Social Media
      10. View All

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Particular Audience Promotes Langton Mccombe to Sales Director, North America

      April 9, 2026

      Bridging Linear and Streaming: Samsung Ads’ TotalView™ Gives Advertisers a New Lens on TV Reach

      March 31, 2026

      GhostRanch Communications Ushers in New Leadership Era (And It’s a Good One)

      February 13, 2026

      Origin℠ AI and NXP Team Up to Accelerate Embedded WiFi Sensing for the Smart Home

      January 13, 2026
    • Strategy & Management
      1. Market Growth
      2. Marketing Strategy
      3. Strategic Partnership
      4. Strategy
      5. Sales
      6. Digital Transformation
      7. Management
      8. Content
      9. View All

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Iyuno Announces a Revolutionary Innovation in Global Content Localization and Beyond

      April 1, 2026

      CFOs Emerge as CEOs’ Top Threat to Job Security As Internal Pressures Intensify

      April 1, 2026

      Incognia and Webull Brazil Combat Promotional Abuse and Remote Access Fraud in Digital Investing

      April 1, 2026

      Mountaingate Capital Partners With UpSwell Marketing to Accelerate Performance‑Driven Growth

      March 31, 2026
    • CX
      1. customer experience
      2. CX
      3. Customer Engagement
      4. Customer Service
      5. Customer Success
      6. Personalization
      7. View All

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Oracle Introduces Fusion Agentic Applications for Customer Experience

      April 10, 2026

      Selected by NVIDIA to Present at GTC, Adoreboard Unveils AI That Puts a Price Tag on Poor Customer Experience

      March 19, 2026

      Consensus and Opine Partner to Revolutionize the Technical Buying Journey for Enterprise Sales

      March 19, 2026

      Comviva Launches NGAGE for Enterprises to Power Secure, AI-Driven Customer Engagement at Scale

      March 17, 2026
    • Ecommerce & Sales
      1. Ecommerce
      2. Partnership
      3. Collaboration
      4. E-commerce
      5. Launch
      6. Transformation
      7. Acquisition
      8. Commerce
      9. Growth
      10. Supply Chain
      11. View All

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Tracer Powers Code3 with Real-Time Financial Intelligence, Accelerating Core Workflows by 300%

      April 10, 2026

      Buyers Edge Platform Names First Chief Marketing Officer, Igniting Next Growth Era.

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      UrVenue Expands AI Strategy to Advance the Future of Experience Commerce

      April 10, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      Netcore Unbxd Launches Agentic Multimodal Search to Enable E-commerce to Interpret Visual and Language Intent in a Single Experience

      March 30, 2026

      dxFeed Introduces Spring Sale on Market Data Subscriptions — Up to 64% Off Tools for Retail Traders

      March 30, 2026

      Introducing Brijjworks: A Unified Commerce Platform Built to Fix Thrift Retail’s Biggest Bottlenecks

      March 23, 2026
    Ciente | MarTechCiente | MarTech
    Home»Data & Analytics»Akamai Guardicore Segmentation Delivered 152% Return on Investment According to New Total Economic Impact Study
    Data & Analytics

    Akamai Guardicore Segmentation Delivered 152% Return on Investment According to New Total Economic Impact Study

    By PRNEWSWIREDecember 9, 2024No Comments5 Mins Read
    Facebook Twitter LinkedIn
    Akamai Technologies Inc
    Share
    Facebook Twitter LinkedIn

    News provided by

    Akamai Technologies, Inc. 

    Dec 09, 2024, 09:00 ET


    CAMBRIDGE, Mass., Dec. 9, 2024 /PRNewswire/ — Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, today released a new study showing Akamai Guardicore Segmentation delivered a total benefit of US$9.6 million over three years and paid for itself (i.e., payback period) in less than six months for a composite organization based on interviewed customers. Forrester’s The Total Economic Impact™ Of Akamai Guardicore Segmentation also found it delivered a 152% return on investment (ROI) and saved more than US$2.9 million by reducing or eliminating legacy systems like traditional firewalls.

    Findings from the study include:

    • Recouped US$4.1 million over three years. Organizations that use Akamai Guardicore Segmentation can minimize their attack surface, leading to reduced downtime and an increase in revenue retention from 1.4% to 2% over a three-year period, respectively.
    • Incident management effort reduced by 70% by year 3. With network microsegmentation with Akamai Guardicore Segmentation, the composite organization’s security operations (SecOps) and network operations (NetOps) teams can detect and respond to potential threats faster and more effectively.
    • Streamlined operations require fewer cybersecurity resources. With Akamai Guardicore Segmentation, the composite’s SecOps and NetOps teams easily visualize microsegmentation, implement policy in a single dashboard, and simplify security posture and validation. This resulted in an organization needing 33% fewer cybersecurity professionals, which led to savings of nearly US$1.4 million over three years.
    • More than US$2.9 million saved by reducing or eliminating legacy systems. With Akamai Guardicore Segmentation, the composite organization manages its existing firewalls more granularly by reducing its east-west firewalls footprint, improves network visibility, and ensures continued network and security

    Study respondents also reported unquantified benefits, including the ability to integrate Akamai Guardicore Segmentation with existing security tools like security information and event management (SIEM) and endpoint detection and response (EDR). Respondents also noted advantages like using professional services to identify additional use cases, improved job satisfaction for cybersecurity professionals, and greater productivity for the IT team.

    Respondents reported that one of the features that they were looking for in a microsegmentation solution was for it to be deployed more quickly with out-of-the-box templates, especially compared with firewalls, while having the flexibility of grouping and labeling and allowing for the ability to customize policies over time.

    Customers chose Akamai Guardicore Segmentation to prevent lateral movement of threats and reduce attack surface, enhancing overall security. Customers found that with Akamai Guardicore Segmentation they were able to improve the visibility into their network traffic and interactions between systems to detect and respond to potential threats more effectively. With Akamai Guardicore Segmentation, customers were better able to protect legacy systems critical for their operations but were previously vulnerable to modern cyberthreats.

    “By implementing Akamai Guardicore Segmentation, organizations can reduce their incident management efforts, streamline operations to require fewer cybersecurity resources, and improve visibility and control — all while realizing a 152% return on investment,” said Ofer Wolf, Senior Vice President, General Manager, Enterprise Security at Akamai. “This study emphasizes how Akamai is helping our customers contain threats and stay ahead of attackers while protecting both their systems and data.”

    Study methodology
    Akamai commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential ROI that enterprises may realize by deploying Akamai Guardicore Segmentation. The purpose of this study was to provide readers with a framework to evaluate the potential financial impact of Akamai Guardicore Segmentation on their organizations.

    To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed five representatives with experience using Akamai Guardicore Segmentation. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization that is a global organization in a highly regulated industry with US$1 billion in annual revenue and 5,000 employees at 10 global locations.

    What customers who participated in the study are saying about Akamai Guardicore Segmentation

    • “The biggest benefit [of Guardicore] is having more security resilience to avoid security incidents and cyberattacks. And that’s due to enhanced visibility.” — Director of IT Security, Healthcare Services
    • “Is Guardicore worth it? It’s all about compartmentalizing and segmentation, which is key for any network. The benefits of automated discovery and visualization are paramount. When you talk about consistent deployment and less errors in deployment policies around the globe, [it’s] absolutely [worth it]. And when you talk about effective breach remediation, which is absolutely paramount and really being able to sleep at night knowing that we’ve done the right thing, [it’s] absolutely [worth it].” — Infosec Director, Financial Services
    • “We had a security breach in 2023. Post recovery, we needed to increase the overall security posture of the organization. One of [the goals was to enhance] network segmentation to prevent lateral movement. That’s what led us to select Guardicore.” — Head of Infrastructure, Enabling Software
    • “What tilted things in favor of Guardicore? Legacy operating system support was one of the big ones that some of the [competing products] did not support. The other piece was the scalability and visibility, as well as the ease of the learning period through enforcement.” — Infosec Officer, Specialty Manufacturing

    Learn more about Akamai Guardicore Segmentation and how it can help organizations on their Zero Trust journey.

    About Akamai
    Akamai is the cybersecurity and cloud computing company that powers and protects business online. Our market-leading security solutions, superior threat intelligence, and global operations team provide defense-in-depth to safeguard enterprise data and applications everywhere. Akamai’s full-stack cloud computing solutions deliver performance and affordability on the world’s most distributed platform. Global enterprises trust Akamai to provide the industry-leading reliability, scale, and expertise they need to grow their business with confidence. Learn more at akamai.com and akamai.com/blog, or follow Akamai Technologies on X and LinkedIn.

    Media Contacts
    Akamai PR
    AkamaiPR@akamai.com

    Investor Relations
    IR-InvestorRelations@akamai.com 

    SOURCE Akamai Technologies, Inc.rt

    data analytics Marketing technology
    Previous ArticleOntinue Named a Strong Performer in Gartner Peer Insights™ Voice of the Customer for Managed Detection and Response
    Next Article Arelion Launches Gulf Coast Route to Enhance North American Network Diversity
    Leave A Reply Cancel Reply

    Recent Posts

    How to Set Up an Automated Cart Abandonment Email Sequence That Converts

    November 13, 2025

    Unlocking High-Quality Leads: The Strategic Role of Data Mapping and Customer Journeys

    May 7, 2025

    A Modern Marketer’s Guide to OOH Advertising

    April 30, 2025
    Stay In Touch
    • Facebook
    • LinkedIn
    Get In Touch
    • Dubai Office:
      IFZA Business Park, DDP, Premises Number 35240-001 Dubai Silicon Oasis Dubai, United Arab Emirates
    • India Office:
      Unit 1001, B wing, Serenity Heights, Andheri East, Mumbai, Maharashtra 400072
    • Phone:+971-557734610
    • Email: hello@ciente.io
    About Us

    Ciente helps MarTech leaders unlock the full potential of data and marketing capabilities. With insights that help CMOs recalibrate marketing efforts, we ensure your tech investment returns value and drives growth, even during economic headwinds.

    Recent Posts

    How to Set Up an Automated Cart Abandonment Email Sequence That Converts

    November 13, 2025

    Unlocking High-Quality Leads: The Strategic Role of Data Mapping and Customer Journeys

    May 7, 2025

    A Modern Marketer’s Guide to OOH Advertising

    April 30, 2025

    Sign up for our newsletter

    Get direct access to tech insights, thought leadership, and exclusive research.

      Facebook LinkedIn
      • Privacy & Compliance
      • Subscribe
      • Unsubscribe
      Copyright © 2026 Ciente/ Martech | All Rights Reserved.

      Type above and press Enter to search. Press Esc to cancel.

      Accessibility Adjustments

      Powered by OneTap

      How long do you want to hide the toolbar?
      Hide Toolbar Duration
      Select your accessibility profile
      Vision Impaired Mode
      Enhances website's visuals
      Seizure Safe Profile
      Clear flashes & reduces color
      ADHD Friendly Mode
      Focused browsing, distraction-free
      Blindness Mode
      Reduces distractions, improves focus
      Epilepsy Safe Mode
      Dims colors and stops blinking
      Content Modules
      Font Size

      Default

      Line Height

      Default

      Color Modules
      Orientation Modules