CustomerX Impact Awards recognize customer marketing and advocacy (CMA) professionals who facilitate strategic growth initiatives through customer-centric programs.
AUSTIN, Texas, Sept. 18, 2023 /PRNewswire/ — TrustRadius and SlapFive today announce the 36 finalists for the second-annual CustomerX Impact Awards, celebrating customer marketing and advocacy (CMA) superstars who drive organizational growth through world-class, customer-centric programs.
The 2023 CustomerX Impact Awards finalists were chosen from peer-nominated submissions and evaluated by a panel of distinguished industry experts, including Chris Adlard, Founder of the C-change Diagnostic; Gordana Stok, Founder of Beyond the Case Study; Leslie Paterson, Vice President of Customer Advocacy at BMC Software; and Kalina Bryant, Founder of UnapologeTECH.
The following is the list of finalists for each award category:
Acquisition Ace—propels new customer acquisition and advocacy initiatives across sales and marketing channels, which accelerates sales cycles:
Karilla Dyer, WrikeLuis González, AlteryxDavid Olsen, YubicoPippa Peterson, LiquidSpaceBrian Piper, SnykJason Rumanek, CMiC
Customer Marketing and Advocacy Ambassador—always represents the voice of the customer and fosters cross-functional collaboration:
Nina Andres, InvocaKristen Auguste, Siemens Digital Industries SoftwareAlison Bukowski, PeerSpotAshley Hammer, CongaBridget Sauer, AtlassianMindy Youngs, Procore Technologies
Expansion Engineer—drives revenue expansion from existing customers through cross-sell and upsell campaigns and increases customer lifetime value:
Laney Alspaugh, BandwidthLily Borges, KnowBe4Gaëlle Elgazar, SysAid TechnologiesJill Solomon, ADPPraburam Srinivasan, FreshworksKati Viscaino, Trimble Viewpoint
Innovation Driver—powers innovation through customers and their ideas, paving the way for co-creation of new products and accelerating company success:
Lauren Culbertson, Procore TechnologiesMichelle Heimerl, SmartsheetJennifer Lovejoy, SentinelOneLauren Rappold, ApptioStefan Roodt, INFUSEmediaAlyssa Vorhees, Paycor
Market Trailblazer—creates world-class company growth through customer-centric programs that build brand loyalty, advocacy, and demand:
Michael Beahm, Procore TechnologiesJeff Cotrupe, SingleStoreFlorian Engel, AivenNatalie Gullatt, PerceptyxTiffany Hancher, VMwarePooja Uphadyay, Adesso Associates
Retention Champion—inspires faster, deeper, and wider product adoption through customer advocates while enhancing their success with company products:
Divanshi Arora, Grazitti InteractiveKyra Ecker, ScienceLogicNiki Germano, BetterCloudJoseph Johnson, CrowdStrikeKatie Pedroza, AdobeNatalie Wenzelis, Alludo
“We created the CustomerX Impact Awards to inspire customer marketing leaders to pursue customer-led growth (CLG) by shining the light on great CLG initiatives conducted by their peers,” said Jeff Ernst, Founder and CEO of SlapFive. “This year’s finalists have crushed it, not only by proactively aligning their work with their companies’ growth priorities, but by achieving tremendous impact on revenue.”
The six CustomerX Impact Awards categories recognize customer engagement efforts that drive brand loyalty, attract new business, and go beyond traditional tactics to bring change and innovation in the technology industry.
“The CustomerX Impact Awards bring customer marketing and advocacy to the forefront,” said Vinay Bhagat, Founder and CEO of TrustRadius. “The professionals named here as finalists are true needle-movers in the push to improve and empower CMA initiatives that create a stronger bond between companies and their customers, and in turn, drive growth. I’d like to extend a big congratulations to the finalists of the CustomerX Impact Awards.”
Winners will be chosen from the list of finalists and announced at CustomerXCon 2023 in Boston, MA, October 17-18. Please visit the CustomerX Impact Awards website to learn more.
About TrustRadius
TrustRadius delivers the most-credible B2B technology decisioning platform, helping buyers confidently make decisions with comprehensive, vetted product information and customer-generated content. Technology providers are empowered to tell their unique stories, engage high-intent buyers, and gain customer insights. Founded by successful entrepreneurs and headquartered in the technology hub of Austin, Texas, TrustRadius is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.
About SlapFive
SlapFive is the first customer marketing and advocacy software platform for driving customer-led growth. By combining customer content, customer advocacy, customer references, and customer campaigns into a single solution, SlapFive gives companies complete visibility into all customer engagement activities and their influence on revenue. Over 5,000 professionals rely on SlapFive to mobilize customers to drive strategic growth initiatives that improve customer acquisition, adoption, expansion, retention, and renewal.
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SOURCE TrustRadius, Inc.