TAIPEI, Feb. 12, 2025 /PRNewswire/ — Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced the acquisition of AdCreative.ai, a Paris-based innovator in Generative AI-driven creative creation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this acquisition marks Appier’s fifth major acquisition since its first in 2018. The move is set to accelerate Appier’s Generative AI product portfolio, expand its business footprint, and reshape the future of digital advertising and marketing. “As we scale aggressively on a global level, this acquisition strengthens our product portfolio, accelerates our Generative AI advancements,…
Author: PRNEWSWIRE
NEW YORK, Feb. 11, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global influencer marketing platform market size is estimated to grow by USD 80.3 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 35.8% during the forecast period. Increasing partnerships and mergers and acquisitions among vendors is driving market growth, with a trend towards influencer marketing platforms gain customer trust and create brand image. However, increase in number of fake followers poses a challenge. Key market players include AspireIQ Inc., Captiv8 Inc., Cision US Inc., CreatorIQ, Emplifi Inc, ExpertVoice Inc., Fashion GPS Inc., Impact…
NEW YORK, Feb. 11, 2025 /PRNewswire/ — Report on how AI is driving market transformation – The global augmented reality and virtual reality market size is estimated to grow by USD 442.99 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 50.22% during the forecast period. Growing demand for AR and VR technology is driving market growth, with a trend towards growing funding in startup ar and vr companies from investors. However, high development costs associated with AR and VR apps poses a challenge. Key market players include Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., CyberGlove Systems Inc., Eon Reality Inc., HP…
NEW YORK, Feb. 11, 2025 /PRNewswire/ — Report on how AI is redefining market landscape – The global wearable technology market size is estimated to grow by USD 99.4 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of over 17.3% during the forecast period. Popularity of wearable devices as a payment method is driving market growth, with a trend towards development of low-power electronics. However, rising penetration of counterfeit products poses a challenge. Key market players include Apple Inc., ASUSTeK Computer Inc., BAE Systems Plc, CINOPTICS, Citizen Watch Co. Ltd., Elbit Systems Ltd., Garmin Ltd., Google LLC, Huawei Technologies Co. Ltd., Kopin Corp., Lenovo…
NEW YORK, Feb. 12, 2025 /PRNewswire/ — Report with the AI impact on market trends – The global mobile application market size is estimated to grow by USD 2.63 trillion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 31.1% during the forecast period. Growing penetration of smartphones is driving market growth, with a trend towards increasing number of mobile apps for iot device. However, cost associated with mobile app development and operation poses a challenge. Key market players include Amazon.com Inc., ANI Technologies Pvt. Ltd., ASICS Corp., Canva Pty Ltd., Electronic Arts Inc., Google LLC, Grab Holdings Ltd., Meta Platforms Inc., Microsoft Corp.,…
Altair knowledge graph solutions to help Adastra clients streamline decision-making and maximize the value of their data TROY, Mich., Feb. 12, 2025 /PRNewswire/ — Altair (Nasdaq: ALTR), a global leader in computational intelligence, has named Adastra GmbH, a leading global consultancy specializing in data-driven transformation, as a new channel partner for the EMEA region. Adastra will leverage its AI and integration expertise to help clients throughout the region implement Altair’s knowledge graph solutions within the Altair® RapidMiner® platform to uncover hidden data relationships, enhance decision-making, and enable smarter, more connected systems. “We are thrilled to welcome Adastra as a channel partner. They are well-known for delivering high-quality products and their expertise…
More Than a Personality: LIMOR MEDIA Emerges as a Content First Agency PORT CHESTER, N.Y., Feb. 11, 2025 /PRNewswire/ — Limor Suss, the trusted lifestyle expert frequently seen on national TV shows such as FOX & Friends and local morning shows nationwide, is thrilled to announce the expansion of LIMOR MEDIA, a full-service creative and media agency with a dedicated content studio. LIMOR MEDIA is redefining the agency model by seamlessly integrating content, strategy, and storytelling to help brands connect with audiences in a meaningful way. The agency operates under three core pillars: Together, these pillars provide brands with a one-stop solution for impactful, results-driven campaigns in today’s fast-evolving digital…
The In-Person & Online Certifications Enrich Practitioners’ Expertise in Account-Based GTM and Account-Based Measurement & Reporting SAN FRANCISCO, Feb. 11, 2025 /PRNewswire/ — Demandbase, the leading account-based GTM platform for B2B enterprises, today announced the launch of two new account-based go-to-market certifications. These courses, developed in partnership with B2B analyst firm ForgeX, are critical for any GTM leader or practitioner who is considering or already executing an account-based strategy. The new certifications feature proprietary research-backed frameworks, models, and insights that support modern account-based GTM strategies. The courses focus on Account-Based GTM and Account-Based Measurement & Reporting, offering a comprehensive learning experience, including regular…
Identity security seen as key component, but organizations struggle to find the right solution COPENHAGEN, Denmark, Feb. 11, 2025 /PRNewswire/ — Omada A/S (“Omada”), a global leader of Identity Governance and Administration (IGA), today announced the release of its annual State of Identity Governance Report for 2025. The report examines IT and business leaders’ perspectives on identity-related threats and the solutions they are adopting to address these challenges. The report is available for download here and a webinar can be viewed here. The report reveals that 95% of leaders view identity security as a critical component of their overall cybersecurity strategy, with more than 86% expressing concern…
WESTPORT, Conn., Feb. 11, 2025 /PRNewswire/ — LogicSource, the market leader in indirect procurement and sourcing services, is pleased to announce Ron Stadler as its new Chief Marketing Officer. Stadler brings over 20 years of expertise to LogicSource, focused on revenue growth, go-to-market innovation, and business development in the enterprise B2B sector. As CMO, he will lead growth initiatives and support LogicSource’s continued expansion as a top-tier procurement services provider. “I am thrilled to welcome Ron to our executive leadership team,” said Dave Pennino, founder and CEO of LogicSource. “For the past 15 years, we’ve focused on operational excellence and achieving industry-leading client satisfaction. With…