Author: PRNEWSWIRE

CLEARWATER, Fla., Feb. 24, 2025 /PRNewswire/ — PostcardMania, the $119.1 million marketing technology firm with over 390 staff has selected software company, HighLevel, to develop and power a Customer Relationship Management (CRM) platform for small- and medium-size businesses throughout the country. This CRM, called PCM Nurture, provides a robust business and marketing management system for SMBs that organizes multiple communication channels via a single unified online dashboard, eliminating multiple inboxes and communication clutter. The true advantage to PCM Nurture though is in its marketing automation capabilities, including email, direct mail, SMS messaging, and more, utilizing PostcardMania’s proven campaign formulae to close more leads and drive revenue. “It’s…

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MUMBAI, India, Feb. 24, 2025 /PRNewswire/ — Firstsource Solutions Limited (NSE: FSL) (BSE: 532809), an RP-Sanjiv Goenka Group company, today announced its bold new direction—UnBPO™—a transformative shift away from traditional outsourcing models. By prioritizing expertise, innovation, and outcome-driven solutions, Firstsource is redefining the industry and building a future-ready organization. “As technology and business landscapes evolve rapidly, traditional BPO models no longer meet the demands of enterprises seeking agility and transformation. While the industry is set to surpass $400 billion in the next five years, its progress historically has largely been incremental,” said Ritesh Idnani, Managing Director and CEO at Firstsource. “UnBPO™ is our response to this urgent need for…

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Four-month uptrend in saving intent suggests reversion to pre-pandemic spending and demand norms as falling consumer outlook gauge gives warning signal for prospects BOSTON, Feb. 20, 2025 /PRNewswire/ — US consumers may be reverting to pre-pandemic norms in their behaviors, returning to generally lower spending and higher savings and shifting away from the higher spending habits seen in the post-Covid period, according to the latest findings of the Bain & Company/Dynata Consumer Health Indexes, released today. The Consumer Health Indexes’ headline consumer outlook gauge fell for a third month in a row in February, dropping to 99.8, down 2.2 points from a high in…

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MARIETTA, Ga., Feb. 20, 2025 /PRNewswire/ — UpSwell, LLC (“UpSwell”), a provider of data-driven direct response local marketing solutions for small, medium and enterprise level businesses and franchises in the U.S. and Canada, is excited to announce the successful acquisition of Taradel. The acquisition, finalized on December 24, 2024, significantly strengthens UpSwell’s capabilities by integrating Taradel’s robust self-service (ecommerce) marketing platform and best-in-class, guided support. It also adds key strategic partnerships with entities including USPS, Canada Post and major US retailers. Based in Glen Allen, VA, Taradel has built a reputation as a leader in Every Door Direct Mail® (EDDM®) and digital marketing services, empowering…

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Influential industry leaders to inspire thousands of attendees with proven strategies for creating exceptional experiences The King of CX Ken Hughes and New York state’s first ever Chief CX Officer join line-up of renowned industry experts at X4 – with 100+ sessions from the world’s best brands, including Walmart, KFC, and ServiceNow PROVO, Utah and SEATTLE, Feb. 20, 2025 /PRNewswire/ — Qualtrics today announced three iconic industry-defining leaders – influential producer and co-founder of Def Jam Recordings Rick Rubin, Hall of Fame Marketing Executive Bozoma Saint John, and renowned business leader Danny Meyer – will take the keynote stage at the X4 2025 Experience Management Summit, taking place March 18-20 in Salt…

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New guide helps organizations create clear, responsible AI usage policies to unlock the value of artificial intelligence while mitigating risks HOUSTON, Feb. 20, 2025 /PRNewswire/ — Direct Digital Holdings, Inc. (Nasdaq: DRCT) (“Direct Digital Holdings” or the “Company”), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC (“Colossus SSP”) and Orange 142, LLC (“Orange 142”), today announced the release of its framework for establishing an employee generative AI usage policy, a practical guide from the company’s AI Council designed to help organizations set clear expectations and guardrails for AI use in the workplace. As generative AI tools become…

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EDINA, Minn., Feb. 20, 2025 /PRNewswire/ — Gemini Advanced Marketing Solutions, a full-service digital marketing agency, is proud to announce its national certification as a Women’s Business Enterprise. This certification was awarded by WBDC-Midwest, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). “Receiving WBENC certification is an incredible milestone for Gemini Advanced Marketing Solutions,” said Stephanie Tollefson, CEO of Gemini. “As a women-owned business, we are proud to be recognized for our leadership and innovation in the digital marketing industry. This certification not only validates our commitment to excellence but also connects us with a powerful network of like-minded women…

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MENLO PARK, Calif., Feb. 20, 2025 /PRNewswire/ — Global talent solutions and business consulting firm Robert Half has named Nick Cerise its new chief marketing officer. In this role, Cerise will drive global marketing for the company, overseeing digital and web marketing, data analytics, customer insights, and brand strategy. Cerise is a seasoned marketing executive with more than 20 years of global experience and a proven history of driving business growth through cutting-edge, digital-first marketing strategies. As Robert Half evolves to meet the dynamic needs of clients and job seekers, Cerise will be instrumental in driving the company’s innovative marketing strategy in an increasingly…

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ROCKVILLE, Md., Feb. 20, 2025 /PRNewswire/ — Xiao-I Corporation (NASDAQ: AIXI), a trailblazer in artificial intelligence, today launched tAIkbox 1 in the U.S., a game-changing AI-powered device set to redefine customer service. Unlike the clunky, infuriating automated systems that leave callers shouting “customer service” in exasperation, tAIkbox 1 delivers interactions so smooth and intuitive they rival the best human agents—powered by Xiao-I’s Hua Zang large language model and seamless hardware integration. Why This Matters: Fixing a Broken Experience Let’s face it—current call center automation is a nightmare. Endless menus, misheard commands, and robotic responses drive customers up the wall. Xiao-I, with over a decade of…

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NEW YORK, Feb. 20, 2025 /PRNewswire/ — The global modular data center market share is set for explosive growth with a CAGR of 17.9% during 2025–2031, it was valued at $30.27 billion in 2024, with projections indicating a surge to $81.56 billion by 2031. This remarkable expansion is driven due to high focus on intelligent management with highly efficient operation. According to a new comprehensive report from The Insight Partners, “Modular Data Center Market Size and Forecast (2021 – 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Solution, Service, Application, Vertical, and Geography”, the global modular data center market is observing healthy…

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