Author: PRNEWSWIRE

nvestment brings AI-powered programmatic technology and immersive ad formats to OneMagnify’s B2B clients DETROIT, Oct. 23, 2024 /PRNewswire/ — OneMagnify, a leading data science-driven marketing solutions provider backed by private equity firm Crestview Partners, announced today that it acquired Emodo, a pioneer in AI-powered programmatic marketing. Emodo boasts a Connected TV (CTV)-first media marketplace that specializes in dynamic creative and advanced audience targeting solutions. Through a commitment to AI innovation and immersive formats, unique data and insights, and extensible technology, Emodo delivers relevant and impactful experiences for publishers, brands, and the media buying platforms connected to their marketplace. OneMagnify will leverage the…

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HOUSTON, Oct. 23, 2024 /PRNewswire/ — Kipi.ai is excited to offer its Marketing Mix Modeling and Analytics App on the Snowflake AI Data Cloud. As a trusted services partner in Snowflake’s latest report, Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving in a World Redefined by AI, Privacy, and Data Gravity, kipi.ai provides a comprehensive solution that empowers marketers to optimize their campaigns with data-driven precision. With the Marketing Mix Modeling (MMM) App, Snowflake customers can estimate budget allocations, analyze the performance of media channels, and fine-tune marketing strategies across channels like Facebook, LinkedIn, Instagram, Twitter, TikTok, etc. The app leverages advanced Bayesian modeling to provide…

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The annual list recognizes the country’s leading B2B companies that have proven track records of supporting entrepreneurs and helping companies grow SAN FRANCISCO, Oct. 23, 2024 /PRNewswire/ — Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, today announced its third annual Power Partner Awards. The prestigious list honors B2B organizations across the country that have proven track records supporting entrepreneurs and helping startups grow. This year’s list recognizes INNOVATION MINDS among companies in marketing and advertising, human resources, health and wellness, financial services, legal, logistics, public relations, and productivity, as well as other critical areas…

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The award highlights B2B partners that support startups across all business functions and empower growth CHICAGO, Oct. 22, 2024 /PRNewswire/ — Inc. Business Media announced today the third annual Power Partner Awards, honoring B2B organizations worldwide that have proven track records supporting entrepreneurs and helping startups grow. Bear Icebox Communications, the Chicago-based full-service public relations agency behind the “9-point framework for PR,” has been chosen as a recipient based on validation from its clients. The Inc. list recognizes firms in marketing and advertising, health and wellness, financial services, legal, logistics, and productivity, and other business areas. All companies received top marks from clients…

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ST. PETERSBURG, Fla., Oct. 22, 2024 /PRNewswire/ — Starlite Media, a leading force in shopper marketing and out-of-home advertising, has named industry veteran Brian Dunphy Chief Commercial Officer. With a rich background in mobile technology, AdTech, and omnichannel media, Dunphy is set to propel Starlite Media’s growth in the digital-out-of-home (DOOH) space. Starlite Media’s expansive network includes over 650 premium, large format DOOH screens and 6,000 static faces strategically located at high-traffic shopping centers in key U.S. markets. Plans are underway to grow the DOOH network to 5,000 screens over the next two years, bolstered by a $50 million partnership with Digital Alpha and Quantela. Leveraging Quantela’s…

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Electric Capital, Secret Level, Humain, Freepik, Civitai amongst speakers to discuss the state of genAI in the creative sector SAN FRANCISCO, Oct. 22, 2024 /PRNewswire/ — Upscale Conf will bring together industry leaders and powerhouses to discuss the impact of genAI in the creative and design sectors. The event, set to take place in Spain on November 19th and 20th, will ignite high-level discussions on the impact of genAI and its relationship with creative professionals, how martech and adtech leaders are paving the way, AI key learnings and much more. In last month’s McKinsey Global Survey on AI, 65% of respondents report that their organizations are regularly using gen AI, nearly…

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Growth Accelerates as Demand for SC//Platform Surges Among Customers and Partners Seeking VMware Alternatives and Edge Computing Solutions INDIANAPOLIS, Oct. 22, 2024 /PRNewswire/ — Scale Computing, a market leader in edge computing, virtualization, and hyperconverged solutions, today announced record growth for the third quarter of 2024. The company saw an increase in software sales of over 60 percent year over year (YoY), more than doubling its number of new customers over the same period last year. The increased demand for both VMware alternative virtualization platforms and edge computing solutions continues to drive record company growth. “Edge computing is driving IT transformation; AI is…

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DELRAY BEACH, Fla., Oct. 22, 2024 /PRNewswire/ — The AI PC market is expected to reach USD 231.30 billion by 2030 from USD 50.61 billion in 2024, at a CAGR of 28.82% during 2024–2030 according to a new report by MarketsandMarkets™. The major factors driving the market growth of the AI PC. The increased focus on productivity and automation is one of the factors driving the AI PC market. Organizations across industries are optimizing their workflows for smooth and efficient running through AI-enabled PCs for personal and business operations. AI PCs are powered by deep learning models that offer real-time personalized suggestions. Tools including AI-powered project management and automated decision-making…

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BRANDS CAN NOW PLACE PRODUCTS IN SOFAST’S 700 CHANNELS ACROSS 170 GLOBAL PREMIUM STREAMERS, ACROSS PREMIUM MOVIES, SPORTS, NEWS, LIFESTYLE, KIDS, AND MORE LOS ANGELES, Oct. 21, 2024 /PRNewswire/ — Ryff, the pioneer of in-scene advertising (ISA) and virtual product placement (VPP), announced a new partnership with SoFast at MIPcom today. Leveraging Ryff’s innovative Spheera platform, SoFast can now deliver nonintrusive, contextually relevant, brand-safe placements across all its 700 channels on 170 global streaming platforms, including premium movies, sports, news, lifestyle, kids, and more, from FAST, AVOD and SVOD. “At SoFast, we’re committed to delivering high-quality, free content to a global audience,…

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ALPHARETTA, Ga., Oct. 21, 2024 /PRNewswire/ — Curately.ai, a pioneering AI-powered recruiting platform, recently announced its designation as a Beeline Verified Direct Sourcing Platform. This prestigious recognition underscores Curately.ai’s commitment to innovation and excellence in the contingent talent acquisition space, while also highlighting its seamless integration capabilities with Beeline’s leading workforce management solutions. The Beeline Verified Direct Sourcing Platform status is awarded to platforms that meet rigorous standards set by Beeline, a frontrunner in technology solutions for extended workforce management. This verification denotes that Curately.ai’s platform integrates flawlessly with Beeline’s system, offering clients expanded access to qualified talent pools while maintaining stringent compliance…

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