DELRAY BEACH, Fla., Dec. 6, 2024 /PRNewswire/ — The global Data Protection as a Service Market will grow to USD 74.91 billion by 2030 from USD 26.04 billion in 2024, at a CAGR of 19.2 % from 2024 to 2030, according to a new report by MarketsandMarkets™. Browse in-depth TOC on “Data Protection as a Service Market” 200 – Tables50 – Figures300 – Pages Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=46313339 Scope Of the Report Report MetricsDetailsMarket size available for years2018-2030Base year considered2023Forecast period2024–2030Forecast unitsValue (USD Billion) Segments CoveredBy Service Type, Deployment Mode, Organization Size, Vertical, and Region.Geographies coveredNorth America, Europe, Asia Pacific, Middle East and Africa, Latin AmericaCompanies coveredMajor vendors in…
Author: PRNEWSWIRE
SCC expands presence in CPG with brand building efforts for the Ortega® brand’s wide portfolio of Mexican foods, including America’s #1 taco sauce CHICAGO, Dec. 6, 2024 /PRNewswire/ — Schafer Condon Carter (SCC), a Chicago-based independent creative agency, is proud to announce its new partnership with Ortega®, a leading brand of Mexican food products including taco shells, taco kits, Mexican seasonings, peppers and the number-one-selling brand of taco sauce in the United States. This collaboration aims to elevate the Ortega® brand’s visibility and marks a significant step in SCC’s expansion in the food and beverage sector, continuing SCC’s legacy of crafting compelling campaigns for beloved brands. SCC will lead creative…
TORONTO, Dec. 6, 2024 /PRNewswire/ — Maropost, the connected commerce platform revolutionizing mid-market merchant operations, today announced two groundbreaking AI-driven features for its Marketing Cloud product. These innovations—enhanced behavioral insights and product recommendations surfaced from real-time customer data—enable marketers to create highly targeted email segments and deliver hyper-personalized offers with unprecedented precision and efficiency. Advanced eRFM behavioral insights transform customer segmentation There are two things the most effective email marketing campaigns have in common: surgically precise targeting and granular segmentation. Marketing Cloud’s new eRFM analysis harnesses AI to process and analyze four key dimensions of customer behavior: Businesses use eRFM insights to automatically identify high-value customers,…
Honoring Walt Disney Company CEO Bob Iger and co-hosted by Angela Bassett and Lilly Singh, the event raised a record-breaking $9.2 million for the nonprofit’s national social impact campaigns NEW YORK, Dec. 6, 2024 /PRNewswire/ — On Thursday, December 5, the Ad Council, America’s leading organization harnessing the power of communications for social change, held its Annual Public Service Award Dinner. Bob Iger, CEO of The Walt Disney Company, was honored for the company’s outstanding corporate citizenship, including its support for multiple Ad Council efforts. Held at the Glasshouse in New York City, the event raised a record-breaking $9.2 million to support the nonprofit and its national social impact campaigns. The event was co-hosted…
CLEARWATER, Fla., Dec. 4, 2024 /PRNewswire/ — DirectMail2.0, the Tampa Bay area-based marketing technology firm focused on enhancing direct mail through the omnichannel integration of digital platforms, has plenty to celebrate — and look forward to — as the year winds down. The company’s extensive 2024 wins include: “We’re honored to be recognized by a number of local and nationwide award programs for the hard work our staff puts in daily creating DirectMail2.0’s uniquely innovative and highly effective approach to marketing,” said DirectMail2.0 Co-founder and CEO Brad Kugler. “It’s been a very accomplished year for us, and we have even more to look forward to in…
Early Arrival Multi-Year Deal Lands as Air Travel Soars, Offers Brands Exclusive Access to Ultra-High-Net-Worth Travelers NEW YORK, Dec. 4, 2024 /PRNewswire/ — Clear Channel Outdoor’s Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced that through a five-year contract renewal with Signature Aviation (formerly Signature Flight Support), the world’s largest network of private aviation terminals, it will continue to revolutionize advertising programs across more than 100 private aviation terminals in the U.S. As a strategic advertising partner to Signature Aviation, CCO will expand its network of cutting-edge digital media assets, which will be available for leading brands to interact…
Additional Speakers Include Executives from The Home Depot, TikTok, The Trade Desk, Uber, Verizon, and More 2025 IAB Event Lineup Includes IAB PlayFronts, IAB Public Policy & Legal Summit, IAB NewFronts, IAB Connected Commerce Summit, IAB Podcast Upfront, IAB Privacy Compliance Salon, and IAB State Privacy Law Summit NEW YORK, Dec. 4, 2024 /PRNewswire/ — The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced its 2025 thought leadership and marketplace events schedule. “The future of our industry has never been more dynamic or full of potential,” said Carryl Pierre-Drews, EVP, Chief Marketing Officer, IAB. “IAB events are unparalleled—bringing the entire industry together…
The publisher technology platform makes its web browsing datasets available on Databricks Marketplace, allowing for a more agile discovery of insights BOULDER, Colo., Dec. 4, 2024 /PRNewswire/ — Sovrn, a publisher technology platform that helps publishers and content creators earn and keep more of their revenue, today announced a partnership with Databricks, the data and AI company. This strategic collaboration makes Sovrn’s web browsing datasets available on Databricks Marketplace, making it easier than ever for audience, identity resolution and insights organizations to access derived data products that accelerate the discovery of insights. Sovrn’s web browsing data assets are privacy-compliant data products that deliver unique audience targeting,…
Global Branded Merchandise Agency to Expand Footprint and Bolster Technical Capabilities Through Strategic Acquisition WOODINVILLE, Wash., Dec. 4, 2024 /PRNewswire/ — Bensussen Deutsch & Associates LLC (BDA), the world’s leading Merchandise Agency™ for Fortune 1000 enterprise companies, entertainment properties, and activation partner for iconic sports leagues and teams around the globe, today announced the acquisition of promotional products and software company SwagUp. The acquisition reinforces BDA’s commitment to offering brands technology solutions that simplify the ordering and fulfillment of customized, curated branded merchandise. SwagUp’s Software as a Service (SaaS) approach eliminates friction in the creation and distribution of custom merchandise. While SwagUp initially focused its…
PARIS, Dec. 4, 2024 /PRNewswire/ — AdCreative.ai, the leading AI platform for advertisers, announces the groundbreaking launch of the world’s first AI-powered product-to-product video generation model. Built with AdLLM at its core, the first large language model created exclusively for advertising, this tool is set to transform how businesses create high-impact, conversion-optimized video content. From Static Images to Engaging Product VideosThe Product VideoShoot AI Model redefines video creation by converting static product photos into professional-grade videoshoots designed to maximize engagement and conversions. This cutting-edge technology combines contextual understanding with advertising insights to deliver tailored video content perfectly timed for seasonal promotions and…