The growth of the Customer Experience (CX) Administration Software Market is driven by enterprises prioritizing customer-centric strategies to strengthen brand loyalty and retention. Increasing adoption of AI-driven analytics, real-time customer insights, and omnichannel engagement platforms is accelerating market expansion. Organizations across retail, BFSI, healthcare, and telecom are investing in CX administration solutions to personalize interactions, optimize service workflows, and improve customer satisfaction amid intensifying market competition. LEWES, Del., Feb. 11, 2026 /PRNewswire/ — The global Customer Experience (CX) Administration Software Market was valued at USD 9.5 billion in 2024 and is projected to reach USD 18.2 billion by 2033. The market is expected to…
Author: PRNEWSWIRE
NetSuite Integration Platform enables customers to automate, orchestrate, and manage cross-application workflows NEW YORK, Feb. 11, 2026 /PRNewswire/ — SuiteConnect New York — Oracle NetSuite, the #1 AI Cloud ERP, today announced the availability of the NetSuite Integration Platform, a low-code, AI-powered solution that enables organizations to automate and unify complex business workflows across their enterprise applications. Complementing NetSuite’s unified data model, the NetSuite Integration Platform enables customers to easily connect NetSuite to third-party CRM, ecommerce, HR, supply chain, industry and other systems using natural language and prebuilt AI integrations. “By using AI to bring together mission-critical business data, we are helping our customers reduce technical…
New, Modular Legal Framework Designed to Modernize and Simplify Direct Digital Advertising Agreements; IAB Also Updates General Terms Public Comment Period Open through March 31, 2026; IAB Invites Entire Digital Advertising Ecosystem to Participate NEW YORK, Feb. 12, 2026 /PRNewswire/ — As part of its multi-phase initiative to modernize the legal and contractual infrastructure supporting digital advertising, the Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, released today its Direct Buy Addendum v1.0, alongside updates to its General Terms for Digital Advertising Agreements (v1.1) and Special Terms for Insertion Orders. This modular framework is open for a 45-day public…
Appoints Dave Toliver CMO; David Liu CFO FAIRFAX COUNTY, Va., Feb. 12, 2026 /PRNewswire/ — SuccessKPI, a cloud-native, workforce engagement management (WEM) provider, reported over 50% global revenue growth in 2025 driven by double-digit annual increases on sales of their invisible AI-powered WEM platform in the contact center as a service (CCaaS) market. While their largest market is North America, similar double-digit increases were recorded by SuccessKPI in Europe and the Asia Pacific regions where AI-powered WEM adoption is highest. Government, logistics and healthcare were the leading adoption and revenue-generating verticals for SuccessKPI solutions, such as Automated Quality Monitoring (Auto-QM), Agent Observability, AI Deep Prompts and Topic Miner.…
Proven brand builder and growth executive brings fashion, commerce, and mobility expertise to scale Stic’s community-powered advertising platform LOS ANGELES, Feb. 12, 2026 /PRNewswire/ — Stic, the out-of-home advertising platform that connects brands with everyday drivers, today announced the appointment of Sarah Zurell as Chief Marketing Officer. Zurell will oversee the brand and marketing to accelerate national expansion and deepen relationships with advertisers, agencies, and the driver community. Sarah brings 15 years of experience of building and scaling brands, most recently as Chief Marketing Officer of Chinese Laundry, where she led a legacy brand into revitalization, bringing it back to cultural significance, having global celebrities…
Lob Report Finds Marketers Increasing Investment as Logistics Visibility, AI Strategy and Operational Ownership Separate High-ROI Teams SAN FRANCISCO, Feb. 12, 2026 /PRNewswire/ — Lob, the direct mail automation and logistics platform that brings the power of digital to direct mail, today released its fourth annual report, State of Direct Mail: Business Insights 2026, examining how execution and operational maturity are shaping direct mail performance. The report found that direct mail is earning a larger share of the marketing mix, with 25% of budgets now dedicated to the channel and nine in ten marketing teams increasing investment year over year. “As direct mail spend…
INDIANAPOLIS, Feb. 12, 2026 /PRNewswire/ — GhostRanch Communications is kicking off its next chapter with new leadership at the helm with the appointment of Allie Wilson as Chief Executive Officer and Brit Laureys as Chief Operating Officer. Both women have worked at the creative agency for years and possess extensive industry knowledge. GhostRanch Communications founder Mikey Mioduski will transition to a more focused advisory role as owner, while the new leadership team continues championing the culture he built, where high standards in presentation design and client experience go hand in hand. “Together, Allie and Brit are pure rocket fuel for GhostRanch,” said Mioduski, who…
HONG KONG, Feb. 12, 2026 /PRNewswire/ — Platform surpasses 500,000 users with AI analyzing 10,000+ securities daily to deliver personalized, actionable market analysis Edgen today announced the launch of its autonomous AI intelligence system, designed to identify complex correlations between macro events and market movements without the need for manual user prompting or traditional chatbot queries. The launch follows a major milestone for the company, as Edgen’s global user base surpassed 500,000 registered accounts. Unlike conversational AI tools, Edgen’s infrastructure operates continuously to surface data-driven insights and market signals tailored to a user’s specific areas of interest. “The problem with AI chat interfaces…
All lenders can now compete with top 5 brands by mastering Answer Engine Optimization and Generative Engine Optimization alongside traditional SEO tactics SAN FRANCISCO, Feb. 12, 2026 /PRNewswire/ — As more than 50% of Google searches now end without a click, and AI tools like ChatGPT reshape how borrowers find lenders, RankWriters today released The Great Equalizer: The AI & Search Engine Optimization Playbook for Borrower Acquisition, a comprehensive guide that shows mortgage lenders how to capture demand across traditional search, AI overviews, and generative engines. The 49-page guide addresses a critical gap: while organic search generates 2.7x more mortgage traffic than paid search, most lenders…
9 in 10 consumers consider sustainability factors in purchase decisions; peer-to-peer resale platforms and thrift store shopping are on the rise BOSTON, Feb. 12, 2026 /PRNewswire/ — Akeneo, the Product Experience (PX) leader, today published the results from its latest PX Pulse survey focused on consumers’ growing interest in sustainable shopping options and re-commerce. Sustainability has quickly become an expectation consumers actively evaluate at the point of purchase, and Akeneo’s latest research reveals that transparency around how products are made and the environmental factor directly increases trust, while unclear or missing sustainability information introduces friction that can derail buying decisions altogether for nearly…