Launching thousands of new products on its e-commerce site every year, PUMA is using Imagen on Vertex AI to create customized product imagery and improve time-to-market of campaigns HERZOGENAURACH, Germany and SUNNYVALE, Calif., Sept. 24, 2024 /PRNewswire/ — Sports company PUMA and Google Cloud today announced an expanded partnership that is enhancing the digital shopping experience for millions of PUMA consumers worldwide using generative AI (gen AI). PUMA was the first in its industry to use AI imagery in its online shop at scale. Using Imagen 2 on Vertex AI, PUMA can now create dynamic and personalized product imagery that is improving click-through rates and…
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Millennials and Gen X Growing Group Who Scroll to Shop; Live and Virtual Shopping Driving More Brand Purchases NEW YORK, Sept. 24, 2024 /PRNewswire/ — As Gen Z and Millennials increasingly research and purchase products through social media as well through live and virtual shopping, gaming, and automated reality platforms, social shopping is set to outpace e-commerce, putting pressure on brands that face a collapsing consumer purchasing journey. How consumers are behaving and the implications for brands, social media platforms, and retail media outlets are the subject of The Rise of Social Shopping, released by Horizon Media today. The findings from the WHY…
MUNICH, Sept. 24, 2024 /PRNewswire/ — commercetools, a global commerce company and the market leader in composable commerce, today published its first “State of eCommerce: Replatforming and Migration Trends for 2024” report, analyzing insights on the replatforming and migration strategies of business and technology leaders across retail, B2B manufacturing, and consumer packaged goods sectors. The report surveyed businesses with over $500 million in annual revenue, where eCommerce accounts for at least 10% of sales. In 2024’s challenging market conditions, shifting consumer demands are driving enterprises to make strategic IT investments, particularly in eCommerce platforms that deliver a quantifiable return on investment, quickly. Priority is given to technologies…
Acquisition aligned to strategic expansion into retail vertical, strengthen nearshore, multi-lingual capabilities MUMBAI, India, Sept. 23, 2024 /PRNewswire/ — Firstsource Solutions Limited (NSE: FSL, BSE:532809), a leading global provider of specialist domain-led Business Process Services (BPS) and an RP-Sanjiv Goenka Group company, has acquired Ascensos, a leading UK-headquartered customer experience outsourcing partner for retail and eCommerce businesses. Dr. Sanjiv Goenka, Chairman – RPSG Group and Firstsource, commented, “This acquisition is aligned with the strategic capabilities Firstsource has been pursuing toward growth and expansion. We’re thrilled about the potential that Ascensos’s extensive retail knowledge, Firstsource’s advanced technology, and the RPSG Group’s deep expertise bring together. Retail…
NEW YORK, Sept. 23, 2024 /PRNewswire/ — The ITN-SSP provides the industry’s most streamlined digital-like solution for local linear TV, closely aligning it with the ease and efficiency of programmatic digital media. This new offering enables suppliers to submit, manage, control, and report on transactable inventory directly within ITN’s comprehensive marketplace. The platform leverages ITN’s highly regarded internal media management software, developed over years of investment and learning. It provides industry professionals with the most robust direct local linear TV selling tools ever available to sellers. ITN is currently engaged with demand-side platforms (DSPs) and buying marketplaces to integrate and connect, enabling a…
Innovative fintech player to integrate emerging augmented reality in the next stage of its mission to revolutionize and disrupt the fast-growing consumer cash rewards arena. DELRAY BEACH, Fla. and OULU, Finland, Sept. 19, 2024 /PRNewswire/ — Benjamin Capital Partners announced today the acquisition of New Thing Co., an Austin, TX-based leader in creating extraordinary customer experiences on behalf of brand marketers, featuring its proprietary augmented reality rewards tool and technology. This tool will be integrated into the fast-growing Benjamin app that allows consumers to generate cash rewards – called Benjamin Money Moments – on a broad range of everyday activities including purchases, mobile gaming, and viewing ads.…
It’s the 18th year that MeetingsNet has recognized the largest and most influential meeting and incentive travel companies in North America, and Creative Group has once again made the list. SCHAUMBURG, Ill., Sept. 23, 2024 /PRNewswire/ — Creative Group announced today that for the 18th year in a row, it has been named to MeetingsNet’s 2024 CMI 25 list, honoring the largest and most influential full-service meeting and incentive travel management companies focused on the U.S. corporate market. The annual report from MeetingsNet, a media brand delivering news and analysis on the meetings and conventions industry, is the go-to resource for companies looking for experienced…
CLEARWATER, Fla., Sept. 23, 2024 /PRNewswire/ — PostcardMania, the $104.6 million marketing technology firm with 385 staff, is offering two new, fully automated daily mailer products that target prospects based on birthday triggers. One product, Birthday Mailers, targets prospects close to celebrating their birthdays with a special promotion unique to them aimed in bringing in new business from nearby residents; the other product, Medicare Mailers, focuses on people turning 65 who are newly qualified for Medicare enrollment and seeks to connect them with a qualified Medicare insurance agent. These birthday and Medicare mailers join PostcardMania’s current lineup of automated daily mailer products, which are driving immense growth. These…
New executives bring immense experience and opportunities to the global ad tech platform NEW YORK, Sept. 18, 2024 /PRNewswire/ — TripleLift, the ad tech platform elevating digital advertising across every screen, today announced that it has hired five new leaders to join the company’s executive team across the global organization. The new hires include Ron Lissack, EVP of Technology, Frazer Locke, SVP of International Sales, Prune Nouvion, Country Manager, France, Richard Ottoy, UK Country Manager and Sofia Rabellino, SVP of Business Development. Ron Lissack. As TripleLift’s first EVP of Technology, Lissack is responsible for the people and systems that develop and operate the TripleLift platform. He is…
NEW YORK, Sept. 18, 2024 /PRNewswire/ — Powered by AI optimization, Display.io’s new ad units open incremental revenue for premium app publishers and provide exclusive inventory to advertisers. In-App advertising has long been dominated by repurposed web ad units. These outdated ad types have led to missed revenue opportunities for in-app content publishers. Today, Display.io, a leader in ad monetization for apps, announced its rebrand with the launch of a suite of innovative ad units specifically designed to meet the unique demands of mobile apps. “Our next-generation formats guarantee incremental lifts across all key metrics for both app publishers and advertisers,” says Stephen…