ST. PETERSBURG, Fla., Oct. 22, 2024 /PRNewswire/ — Starlite Media, a leading force in shopper marketing and out-of-home advertising, has named industry veteran Brian Dunphy Chief Commercial Officer. With a rich background in mobile technology, AdTech, and omnichannel media, Dunphy is set to propel Starlite Media’s growth in the digital-out-of-home (DOOH) space. Starlite Media’s expansive network includes over 650 premium, large format DOOH screens and 6,000 static faces strategically located at high-traffic shopping centers in key U.S. markets. Plans are underway to grow the DOOH network to 5,000 screens over the next two years, bolstered by a $50 million partnership with Digital Alpha and Quantela. Leveraging Quantela’s…
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Electric Capital, Secret Level, Humain, Freepik, Civitai amongst speakers to discuss the state of genAI in the creative sector SAN FRANCISCO, Oct. 22, 2024 /PRNewswire/ — Upscale Conf will bring together industry leaders and powerhouses to discuss the impact of genAI in the creative and design sectors. The event, set to take place in Spain on November 19th and 20th, will ignite high-level discussions on the impact of genAI and its relationship with creative professionals, how martech and adtech leaders are paving the way, AI key learnings and much more. In last month’s McKinsey Global Survey on AI, 65% of respondents report that their organizations are regularly using gen AI, nearly…
Growth Accelerates as Demand for SC//Platform Surges Among Customers and Partners Seeking VMware Alternatives and Edge Computing Solutions INDIANAPOLIS, Oct. 22, 2024 /PRNewswire/ — Scale Computing, a market leader in edge computing, virtualization, and hyperconverged solutions, today announced record growth for the third quarter of 2024. The company saw an increase in software sales of over 60 percent year over year (YoY), more than doubling its number of new customers over the same period last year. The increased demand for both VMware alternative virtualization platforms and edge computing solutions continues to drive record company growth. “Edge computing is driving IT transformation; AI is…
DELRAY BEACH, Fla., Oct. 22, 2024 /PRNewswire/ — The AI PC market is expected to reach USD 231.30 billion by 2030 from USD 50.61 billion in 2024, at a CAGR of 28.82% during 2024–2030 according to a new report by MarketsandMarkets™. The major factors driving the market growth of the AI PC. The increased focus on productivity and automation is one of the factors driving the AI PC market. Organizations across industries are optimizing their workflows for smooth and efficient running through AI-enabled PCs for personal and business operations. AI PCs are powered by deep learning models that offer real-time personalized suggestions. Tools including AI-powered project management and automated decision-making…
BRANDS CAN NOW PLACE PRODUCTS IN SOFAST’S 700 CHANNELS ACROSS 170 GLOBAL PREMIUM STREAMERS, ACROSS PREMIUM MOVIES, SPORTS, NEWS, LIFESTYLE, KIDS, AND MORE LOS ANGELES, Oct. 21, 2024 /PRNewswire/ — Ryff, the pioneer of in-scene advertising (ISA) and virtual product placement (VPP), announced a new partnership with SoFast at MIPcom today. Leveraging Ryff’s innovative Spheera platform, SoFast can now deliver nonintrusive, contextually relevant, brand-safe placements across all its 700 channels on 170 global streaming platforms, including premium movies, sports, news, lifestyle, kids, and more, from FAST, AVOD and SVOD. “At SoFast, we’re committed to delivering high-quality, free content to a global audience,…
ALPHARETTA, Ga., Oct. 21, 2024 /PRNewswire/ — Curately.ai, a pioneering AI-powered recruiting platform, recently announced its designation as a Beeline Verified Direct Sourcing Platform. This prestigious recognition underscores Curately.ai’s commitment to innovation and excellence in the contingent talent acquisition space, while also highlighting its seamless integration capabilities with Beeline’s leading workforce management solutions. The Beeline Verified Direct Sourcing Platform status is awarded to platforms that meet rigorous standards set by Beeline, a frontrunner in technology solutions for extended workforce management. This verification denotes that Curately.ai’s platform integrates flawlessly with Beeline’s system, offering clients expanded access to qualified talent pools while maintaining stringent compliance…
New consumer study reveals ad-based tier subscribers account for 57% of the user bases among the eight leading streaming services DALLAS, Oct. 22, 2024 /PRNewswire/ — Parks Associates’ research finds consumers are increasingly adopting ad-based video streaming service packages in order to save money on subscription fees. This recent Quantified Consumer study, Ad-Based Streaming: Consumer Demand & Engagement, a study of 8,000 US internet households, examines why ad-based services are experiencing a surge in adoption, which services are the most popular, and household sentiment towards the ad-based experience. The research reveals that on average, ad-based tier subscribers account for 57% of the user bases…
SAN FRANCISCO, Oct. 22, 2024 /PRNewswire/ — Hevo Data, a leading cloud-based data integration platform, is now available on Google Cloud Marketplace, simplifying the way organizations leverage their Google Cloud data. This integration empowers Google Cloud customers to seamlessly synchronize data from over 150 pre-built connectors, including popular sources like Google Analytics, Google Ads, Google Cloud Storage, and Google Drive, directly into their BigQuery data warehouse. With this integration, prospective users can easily search for and purchase Hevo Data on Google Cloud Marketplace. Additionally, existing Google Cloud Marketplace customers can leverage their unused Google Cloud committed spend to acquire Hevo Data’s services.…
The annual list recognizes the country’s leading B2B companies that have proven track records of supporting entrepreneurs and helping companies grow TULSA, Okla., Oct. 22, 2024 /PRNewswire/ — ROAM Communications, a boutique public relations consulting collaborative, has been recognized among 359 companies as part of Inc.’s third annual Power Partner Awards. Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, announced the prestigious list, which honors B2B organizations across the country that have proven track records supporting entrepreneurs and helping startups grow. Every company on the Inc. Power Partner award list received top marks from clients…
Call For Entries Now Open, Closes January 22, 2025; Most Popular To Be Announced In Q1 2025 NEW YORK, Oct. 22, 2024 /PRNewswire/ — Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of its latest initiative, “Ad Format Idol,” aimed at standardizing emerging Connected TV ad formats. This project seeks to define and standardize common ad formats in CTV environments, enabling efficient programmatic transactions and broader adoption across the industry with ‘build once, serve everywhere’ ad formats. “CTV is experiencing explosive growth, but we’re still in the early innings of figuring out how to make it work at…