Per SAS, traditional AI to surge, GenAI hype will spring a leak, campaign management will be back in vogue and more. CARY, N.C., Oct. 24, 2024 /PRNewswire/ — While artificial intelligence and generative AI continue to grab the headlines this year, what challenges and opportunities will marketers see next year? We asked top marketing thought leaders across SAS, the leader in data and AI, for their 2025 predictions on marketing technology (MarTech), customer intelligence and more. Visit SAS 2025 Predictions for more trends and forecasts. The GenAI hype balloon will spring a leak, and more predictions from SAS.Post this Marketers will aggressively adopt traditional AI (and…
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CHICAGO, Oct. 23, 2024 /PRNewswire/ — Fusion92, a leading marketing transformation partner, has hired Danielle Aldrich as chief client officer (CCO). Danielle brings over 27 years of industry experience and has worked with top brands like American Airlines, Burger King, Old Navy, Fruit of the Loom, Hershey and Hotels.com. In her new role, Danielle will be tasked with building and maintaining strong client relationships and delivering consistent value across all marketing touchpoints. This strategic hire underscores Fusion92’s commitment to bringing significant real-world results to its clients, with a focus around digital, data and consulting. “As we look to build on our 25-year legacy, Danielle’s proven…
ATLANTA, Oct. 24, 2024 /PRNewswire/ — Voxie, a leading SMS marketing platform trusted by brands like Sonic Drive-In, Oxi Fresh, Edible Arrangements, and the Learning Experience, has launched Franchise Hub, a solution tailored for franchise networks. It enables franchisors to uphold brand integrity while giving franchisees the flexibility to create localized campaigns that resonate with their customers. “Franchise Hub is the long-overdue innovation in SMS marketing. Traditional SMS platforms simply don’t address the unique needs of the franchise model, but Voxie’s solution sets the standard for franchises to connect.” –Ryan Hicks, Managing Partner, Franchise Supplier Network (FSN) Voxie launches Franchise Hub, empowering franchisees…
SAN DIEGO, Oct. 24, 2024 /PRNewswire/ — Nibbly is proud to announce its launch as the premier destination for captivating and informative content, designed to cater to a diverse audience across multiple platforms. With a rich portfolio of dynamic brands, Nibbly is positioned to engage individuals and households by delivering content that resonates with varying interests, including culture and lifestyle, education, health, technology, travel, and more. This comprehensive approach ensures that Nibbly will become a go-to source for anyone seeking enriching information and entertaining experiences. At the heart of Nibbly’s mission is an unwavering commitment to innovation, which drives the company to…
SAN FRANCISCO, Oct. 24, 2024 /PRNewswire/ — Rebrandly, the world’s leading branded link management platform, announced the formation of its Strategic Advisory Board today. This diverse group of industry leaders and experts will guide the company’s global expansion, product roadmap, and engagement with key partners, driving value creation, innovation, and growth. Rebrandly welcomes Michael Kaplan, Director of Agency Business Development at Google, as its founding advisor. Kaplan owns Google’s agency partner relationships and leads Google’s relationship with WPP, the world’s largest ad agency group. WPP provides communications, experience, commerce, technology, and data services to global brands, including Unilever, Ford, and Coca-Cola. Before joining…
Funding backs the development of an independent platform that sets new standards for data quality and transparency in first-party data exchange, tackling an urgent industry challenge SALT LAKE CITY, Oct. 23, 2024 /PRNewswire/ — Data Quality Co-op (DQC), the insights industry’s first independent clearinghouse for data quality measurement, today announced that it has received its first funding round of $1.25M USD. The funding was led by Kickstart Fund, joined by SaaS Venture Capital and Service Provider Capital, along with several influential individual investors from the consumer insights, technology, and finance sectors. As the global first-party data market is projected to surpass $140 billion by 2025 (ESOMAR), the…
nvestment brings AI-powered programmatic technology and immersive ad formats to OneMagnify’s B2B clients DETROIT, Oct. 23, 2024 /PRNewswire/ — OneMagnify, a leading data science-driven marketing solutions provider backed by private equity firm Crestview Partners, announced today that it acquired Emodo, a pioneer in AI-powered programmatic marketing. Emodo boasts a Connected TV (CTV)-first media marketplace that specializes in dynamic creative and advanced audience targeting solutions. Through a commitment to AI innovation and immersive formats, unique data and insights, and extensible technology, Emodo delivers relevant and impactful experiences for publishers, brands, and the media buying platforms connected to their marketplace. OneMagnify will leverage the…
HOUSTON, Oct. 23, 2024 /PRNewswire/ — Kipi.ai is excited to offer its Marketing Mix Modeling and Analytics App on the Snowflake AI Data Cloud. As a trusted services partner in Snowflake’s latest report, Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving in a World Redefined by AI, Privacy, and Data Gravity, kipi.ai provides a comprehensive solution that empowers marketers to optimize their campaigns with data-driven precision. With the Marketing Mix Modeling (MMM) App, Snowflake customers can estimate budget allocations, analyze the performance of media channels, and fine-tune marketing strategies across channels like Facebook, LinkedIn, Instagram, Twitter, TikTok, etc. The app leverages advanced Bayesian modeling to provide…
The annual list recognizes the country’s leading B2B companies that have proven track records of supporting entrepreneurs and helping companies grow SAN FRANCISCO, Oct. 23, 2024 /PRNewswire/ — Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, today announced its third annual Power Partner Awards. The prestigious list honors B2B organizations across the country that have proven track records supporting entrepreneurs and helping startups grow. This year’s list recognizes INNOVATION MINDS among companies in marketing and advertising, human resources, health and wellness, financial services, legal, logistics, public relations, and productivity, as well as other critical areas…
The award highlights B2B partners that support startups across all business functions and empower growth CHICAGO, Oct. 22, 2024 /PRNewswire/ — Inc. Business Media announced today the third annual Power Partner Awards, honoring B2B organizations worldwide that have proven track records supporting entrepreneurs and helping startups grow. Bear Icebox Communications, the Chicago-based full-service public relations agency behind the “9-point framework for PR,” has been chosen as a recipient based on validation from its clients. The Inc. list recognizes firms in marketing and advertising, health and wellness, financial services, legal, logistics, and productivity, and other business areas. All companies received top marks from clients…