Brady Will Head the Agency’s Strategy Practice Group Focused on Omnicommerce and Lead Generation Programs SAN DIEGO, Oct. 9, 2024 /PRNewswire/ — MindgruveMacarta, a global performance marketing, retail media, and data-tech company, is pleased to announce the appointment of Haven Brady as its new Vice President, Integrated Strategy. In this role, Haven will lead the agency’s core strategic functions, including brand, marketing, commerce, and lead generation programs for global clients. “Haven is an elite performance marketing and retail media strategist and a proven leader. MindgruveMacarta has successfully worked with Haven at two different brands spanning nearly a decade,” said Chad Robley, Chairman and CEO of MindgruveMacarta. “Holding executive…
Author: PRNEWSWIRE
This Future-Looking Report Empowers Businesses and Marketers With Data-Driven Insights on Cutting-Edge Trends to Amplify Digital Marketing Results COLORADO SPRINGS, Colo., Feb. 21, 2024 /PRNewswire/ — Today, Intero Digital, a leader in innovative digital marketing solutions, announced the release of its groundbreaking report, “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore.” This comprehensive whitepaper provides invaluable insights and forward-thinking strategies for businesses looking to excel in the ever-evolving digital marketing arena. Drawing on extensive industry research and Intero Digital’s deep expertise, the report highlights critical trends and actionable tactics for maximizing digital marketing effectiveness. Key findings include a significant pivot…
SALT LAKE CITY, Oct. 8, 2024 /PRNewswire/ — Growth Street Partners today announced a minority growth investment in Vozzi, the leading provider of fan communication, engagement and text-to-buy software for sports teams, entertainment venues, and events. Vozzi will use the $7M investment to expand its platform, invest in its team, and further its leadership position in a rapidly adopting market. The Vozzi platform is an all-in-one text marketing, communication and engagement, and text-to-buy solution, enabling customers to engage fans and drive more revenue. The company has a rapidly growing customer base across professional, minor, and collegiate sports teams, as well as entertainment venues and events.…
Senior Executives Will Drive Marketing Innovation and Expand Strategic Partnerships NEW YORK, Oct. 8, 2024 /PRNewswire/ — Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, announced today the appointments of Rachel Conforti as Senior Vice President of Business Marketing and Dave Constantino as Senior Vice President of Business Development. The appointments come as Attain experiences accelerated demand for its real-time purchase data that helps brands and agencies analyze campaign performance and inform future media investments. Rachel Conforti joins Attain with over 15 years of experience in the marketing industry, having held senior positions at LoopMe, Innovid and DoubleVerify. At…
– Enhanced agreement broadens Bell Media and Warner Bros. Discovery’s content pact and extends Crave as the exclusive Canadian home of HBO and Max Originals– – Deal includes co-development and Canadian content licensing commitment – TORONTO, Oct. 8, 2024 /PRNewswire/ – Bell Media announced today it has expanded its landmark partnership with Warner Bros. Discovery for the Canadian market, extending Crave for multiple years as the exclusive home of HBO and Max content. The expansion of Bell Media’s existing licensing agreement with Warner Bros. Discovery, announced in 2023, ensures Crave subscribers have continued access to a vast library of premium content for the foreseeable…
NEW YORK, Oct. 8, 2024 /PRNewswire/ — Tildei, a pioneering conversational marketing platform, today announced its emergence from stealth with $6 million in seed funding. The company aims to transform how brands interact with customers in social channels like Instagram and WhatsApp by leveraging artificial intelligence to enable personalized, intelligent conversations at scale. Susa Ventures led the round with participation from Ludlow Ventures, Gradient Ventures, Lerer Hippeau, Vine Ventures, MXV Capital, Marcelo Claure, Jason Lemkin, and other angel investors. The company was incubated out of MXV Capital, a NYC based early stage fund. Tildei will use the funding to further develop the platform’s AI capabilities, expand its…
Siteimprove now offers an all-in-one solution, integrating SEO, Ads, content strategy, and marketing performance analytics to provide data-driven and accessible user experiences that maximize conversions BELLEVUE, Wash. & COPENHAGEN, Denmark, Oct. 8, 2024 /PRNewswire/ — Siteimprove, a leading platform empowering brands to stand out with accessible, high-performing digital content experiences, today announced it has entered a definitive agreement to acquire MarketMuse, a leading content strategy and intelligence company that transforms how marketers research, plan and create content. SEO is the foundation of top-funnel traffic generation and frequently serves as the initial touchpoint of the customer journey. At its core, effective SEO relies on high-quality content that…
Stillman Digital Acquisition: DeFi Technologies has successfully acquired Stillman Digital, a leading digital asset liquidity provider with over US$20 billion in trade volume since 2021, with US$5 billion of that occurring in Q2 2024 alone. Stillman Digital provides digital asset products and services in electronic trade execution, market making and OTC block trading. Strategic Growth: The acquisition of Stillman Digital aligns with DeFi Technologies’ goals of enhancing trading capabilities and diversifying both its customer base and revenue streams. By internalizing trading flows from portfolio companies like Valour, DeFi Technologies will leverage Stillman Digital’s expertise to strengthen its arbitrage trading desk, DeFi Alpha and global operations. The acquisition also supports Stillman Digital’s institutional growth…
Digital Privacy and Consumer Protection Group Calls on FTC, FCC and California Regulators to Investigate Connected TV Practices WASHINGTON, Oct. 7, 2024 /PRNewswire/ — The Connected TV (CTV) video streaming industry in the U.S. operates a massive data-driven surveillance apparatus that has transformed the television set into a sophisticated monitoring, tracking and targeting device, according to a new report from the Center for Digital Democracy (CDD). How TV Watches Us: Commercial Surveillance in the Streaming Era documents how CTV captures and harvests information on individuals and families through a sophisticated and expansive commercial surveillance system, deliberately incorporating many of the data-gathering, monitoring, and targeting…
Rebranding Highlights New Leadership, Broadened Service Portfolio and Growth Across Latin America IRVING, Texas, Oct. 7, 2024 /PRNewswire/ — AgileThought has rebranded as Motivus, signifying a strategic shift towards higher-value offerings in software development and technology consulting. While embracing this new identity, Motivus continues to deliver unsurpassed quality under all business models and across key industries, including healthcare and life sciences, banking, financial services and insurance (BFSI), and retail. The company’s enhanced focus on complex digital engagement projects highlights its expertise in cloud, data, advanced analytics, machine learning and AI, and enterprise architecture. “Our rebranding to Motivus is more than a name…