Author: PRNEWSWIRE

Early Arrival Multi-Year Deal Lands as Air Travel Soars, Offers Brands Exclusive Access to Ultra-High-Net-Worth Travelers NEW YORK, Dec. 4, 2024 /PRNewswire/ — Clear Channel Outdoor’s Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced that through a five-year contract renewal with Signature Aviation (formerly Signature Flight Support), the world’s largest network of private aviation terminals, it will continue to revolutionize advertising programs across more than 100 private aviation terminals in the U.S. As a strategic advertising partner to Signature Aviation, CCO will expand its network of cutting-edge digital media assets, which will be available for leading brands to interact…

Read More

Additional Speakers Include Executives from The Home Depot, TikTok, The Trade Desk, Uber, Verizon, and More 2025 IAB Event Lineup Includes IAB PlayFronts, IAB Public Policy & Legal Summit, IAB NewFronts, IAB Connected Commerce Summit, IAB Podcast Upfront, IAB Privacy Compliance Salon, and IAB State Privacy Law Summit NEW YORK, Dec. 4, 2024 /PRNewswire/ — The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced its 2025 thought leadership and marketplace events schedule. “The future of our industry has never been more dynamic or full of potential,” said Carryl Pierre-Drews, EVP, Chief Marketing Officer, IAB. “IAB events are unparalleled—bringing the entire industry together…

Read More

The publisher technology platform makes its web browsing datasets available on Databricks Marketplace, allowing for a more agile discovery of insights BOULDER, Colo., Dec. 4, 2024 /PRNewswire/ — Sovrn, a publisher technology platform that helps publishers and content creators earn and keep more of their revenue, today announced a partnership with Databricks, the data and AI company. This strategic collaboration makes Sovrn’s web browsing datasets available on Databricks Marketplace, making it easier than ever for audience, identity resolution and insights organizations to access derived data products that accelerate the discovery of insights. Sovrn’s web browsing data assets are privacy-compliant data products that deliver unique audience targeting,…

Read More

Global Branded Merchandise Agency to Expand Footprint and Bolster Technical Capabilities Through Strategic Acquisition WOODINVILLE, Wash., Dec. 4, 2024 /PRNewswire/ — Bensussen Deutsch & Associates LLC (BDA), the world’s leading Merchandise Agency™ for Fortune 1000 enterprise companies, entertainment properties, and activation partner for iconic sports leagues and teams around the globe, today announced the acquisition of promotional products and software company SwagUp. The acquisition reinforces BDA’s commitment to offering brands technology solutions that simplify the ordering and fulfillment of customized, curated branded merchandise. SwagUp’s Software as a Service (SaaS) approach eliminates friction in the creation and distribution of custom merchandise. While SwagUp initially focused its…

Read More

PARIS, Dec. 4, 2024 /PRNewswire/ — AdCreative.ai, the leading AI platform for advertisers, announces the groundbreaking launch of the world’s first AI-powered product-to-product video generation model. Built with AdLLM at its core, the first large language model created exclusively for advertising, this tool is set to transform how businesses create high-impact, conversion-optimized video content. From Static Images to Engaging Product VideosThe Product VideoShoot AI Model redefines video creation by converting static product photos into professional-grade videoshoots designed to maximize engagement and conversions. This cutting-edge technology combines contextual understanding with advertising insights to deliver tailored video content perfectly timed for seasonal promotions and…

Read More

LONDON, Dec. 3, 2024 /PRNewswire/ — WatchMyCompetitor.com has unveiled a groundbreaking suite of virtual AI assistants designed to transform business operations across Marketing, Product, Strategy, and Sales departments. Leveraging WMC.Ai’s extensive knowledge base, these 15 meticulously trained virtual assistants are set to redefine how organizations approach operational efficiency and strategic decision-making. Each assistant is purpose-built for specific roles, for example Events Coordinator, Promotions Assistant, Financial Analyst, and Innovation Advisor. This tailored approach enables deep, insightful analysis of both historical and current industry-specific market data, providing nuanced two-way conversations that empower teams with unprecedented intelligence. The assistants’ core capability lies in their ability…

Read More

EZ Texting celebrates industry recognition for excellence in SMS marketing with a limited-time opportunity to access its enhanced messaging solutions. SAN FRANCISCO, Dec. 3, 2024 /PRNewswire/ — EZ Texting, the leading SMS marketing platform that empowers businesses to effortlessly connect with their audiences, today announced that TrustRadius has awarded it a 2025 Buyer’s Choice Award. “EZ Texting earning the TrustRadius Buyer’s Choice Award showcases its ability to revolutionize how businesses communicate with their target audiences,” said Allyson Havener, CMO at TrustRadius. “This award is based solely on vetted customer reviews that explain how EZ Texting helps organizations streamline messaging and drive engagement. Congrats to the…

Read More

Exclusive invite to Davos cements Jasper’s leadership in AI innovation and its role in advancing ethical and sustainable digital progress SAN FRANCISCO, Dec. 3, 2024 /PRNewswire/ — Jasper, the world’s leading AI marketing platform, today announced that it has joined the World Economic Forum’s (WEF) Unicorn Community, an invitation-only group for private hyper-growth companies at the forefront of disruption and innovation in their industry and valued at more than $1 billion. CEO Timothy Young will also be attending the WEF’s Annual Meeting in Davos next year. “The World Economic Forum is pleased to welcome Jasper to Davos 2025 Unicorn cohort, as part of our Innovator Community,” says Verena Kuhn, Head of the Global…

Read More

DALLAS, Dec. 3, 2024 /PRNewswire/ — Data Axle, a leader in data-driven marketing and business intelligence solutions, today announced a strategic partnership with Databricks, the data and AI company, to bring its industry-leading business and consumer data to the Databricks Marketplace. This addition makes Data Axle the only provider to offer both datasets on the Databricks Data Intelligence Platform. This partnership leverages Databricks Delta Sharing, the open protocol for seamless data and AI sharing across regions, clouds, and platforms. Databricks end users can gain a more comprehensive understanding of their customers and prospects by integrating insights from both professional and consumer contexts. This helps…

Read More

YouTubers Brian Kim and Tony Gaskins are first to join GigaStar’s Creator Advisory Board CHICAGO, Dec. 3, 2024 /PRNewswire/ — GigaStar, a startup bringing Creators and Investors together, has announced the launch of its exclusive DropStars Program, welcoming its first two Creator Advisory Board members: YouTube Creators Brian Kim of ClearValue Tax and Tony Gaskins. GigaStar’s DropStars Program is an invite-only initiative for top YouTube Creators who align with GigaStar’s values and vision to fuel human creativity. Invited members who meet high standards in content quality, engagement, revenue, and growth receive an advisory role and equity in GigaStar. Brian and Tony each successfully closed revenue-share offerings (“drops”) through GigaStar…

Read More