Exciting News! XI’AN, China, Dec. 11, 2024 /PRNewswire/ — We are thrilled to announce that Yeahmobi, a programmatic digital advertising platform, has successfully joined the Amazon Ads Partners Network as an Amazon Advertising Partner. This achievement marks an important step in expanding our capabilities and enhancing the value we bring to our clients. Amazon Ads offers a diverse range of ads solutions, with inventories spanning the Amazon store, Twitch, Freevee, Alexa, and Amazon Music, as well as extensive network of third-party publishers, websites, and apps. These solutions empower brands of all sizes to reach high-value audiences, fuel business growth, and create meaningful brand experience that…
Author: PRNEWSWIRE
Read More
Partnership combines modern ChannelLess® technology with seamless CU*Answers integration to streamline member interactions and boost agent productivity NEW YORK, Dec. 10, 2024 /PRNewswire/ — Glia, the leader in customer interaction technology, today announced a partnership with $1.4 billion-asset Frankenmuth Credit Union (FCU) to unify member interactions across digital channels, voice and AI. By leveraging Glia’s ChannelLess® architecture, the credit union will enhance the member experience, drive efficiencies for agents and managers, and create revenue opportunities. FCU serves over 72,000 members in nearly 30 communities across Michigan. Core to their ‘people helping people’ mission, the credit union was looking for a solution that could enhance interactions for both members and…
BOSTON, Dec. 10, 2024 /PRNewswire/ — Bain & Company today announced significant enhancements to the leadership of its digital practices—including AI, Insights, and Solutions and Enterprise Technology—to further scale and deepen these crucial capabilities as the firm continues to experience high and rising client demand across these areas. With a fast-accelerating role for AI, digital, and data in securing transformational results for clients in every industry, Bain is continuing to see rapid expansion and development of its AI practice and its client work on all aspects of artificial intelligence strategy and implementation. Tech- and AI-enabled revenue already amounts to 30% of the firm’s business in…
SAN MATEO, Calif., Dec. 10, 2024 /PRNewswire/ — Yellow.ai, a trusted AI leader in enterprise customer service automation with over 1,100 successful deployments worldwide, announced key appointments to its North American channel team as demand surges for proven generative AI solutions in customer service automation. As part of its channel-first growth strategy, Yellow.ai announced the appointment of Mike Schulman as Director of Channel Sales, Nick Stocking and Brian Walters as Channel Account Managers, and Trish Brandon as Channel Marketing Manager. Each brings extensive enterprise software and partner ecosystem experience to support Yellow.ai’s growing channel partner network. This strategic expansion of the channel team strengthens Yellow.ai’s ability to deliver enterprise-grade AI…
The enhanced Marketing Mix Modeling empowers marketers with predictive analytics to improve ad efficiency and maximize growth opportunities. LOS ANGELES, Dec. 10, 2024 /PRNewswire/ — Juice Media, a leading omnichannel performance media and advertising services platform, has launched the Juice Media Portal (JMP), an enhanced Marketing Mix Modeling (MMM) tool that empowers marketers with predictive analytics and actionable insights. JMP helps businesses optimize their budgets across channels, including Linear TV, Streaming (CTV & OTT), Paid Social, and Search, to improve campaign efficiency and maximize return on ad spend (ROAS). With brands increasingly needing to drive outcomes across a diversified media mix, JMP empowers…
SFX AdTech and SFX Insights Recognized for Innovation & Impact NEW YORK, Dec. 9, 2024 /PRNewswire/ — Symphony Talent, a global leader in talent acquisition solutions, is proud to announce that it has won two coveted Brandon Hall Group Awards for Excellence in “Best Advance in Talent Acquisition Technology” and “Best Advance in Recruitment Marketing Technology.” “In our 31st year, the Excellence in Technology Awards continue to showcase the best innovations in learning, talent management, talent acquisition, HR, workforce management, and sales enablement technologies. We are proud to receive applications from a diverse range of organizations globally, reflecting the ever-evolving landscape of technology…
With this integration, Asymbl ATS brings scalable recruiting capabilities to help enable talent teams to streamline workflows and maximize results. AUSTIN, Texas, Dec. 9, 2024 /PRNewswire/ — Asymbl, Inc. today announced it has integrated Asymbl ATS, an advanced Applicant Tracking System, with Salesforce Foundations. This enables firms of all sizes, from small teams to global enterprises, to streamline their recruiting workflows and assemble powerful staffing and recruiting solutions. By seamlessly integrating with Salesforce Foundations, Asymbl ATS empowers talent solution firms and recruiting teams to harness the full power of Salesforce’s Customer 360 and AI-driven functionalities, including Agentforce. Salesforce Foundations offers businesses essential sales, service, marketing,…
Organizations can now import LexisNexis’ industry-leading collection of normalized, enriched data and trusted, credible content into existing tools and platforms to power AI applications and improve data-driven decision-making NEW YORK, Dec. 9, 2024 /PRNewswire/ — LexisNexis® Legal & Professional, a leading global provider of AI-powered analytics and decision tools, today announced Nexis® Data+, a new solution that provides organizations with direct access to an extensive repository of trusted, high-quality data through a single application programming interface (API). Nexis Data+ empowers organizations to seamlessly integrate AI-enriched corporate, legal, financial and compliance data and generative AI-approved licensed news content into existing tools, platforms, AI models, and workflows to drive…
Bain & Company finds retailers experimenting with AI-powered targeted campaigns see a 10% to 25% increase in return on ad spend NEW YORK, Dec. 9, 2024 /PRNewswire/ — Today’s consumers are bombarded with ads across every channel, but many feel these messages miss the mark. A new study from Bain & Company finds 40% of consumers say the ads they see feel irrelevant. As the average cost per thousand impressions (CPM) for social media platforms rises 10-15% during the holidays, loads climb, and attention spans shrink, retailers face a high-stakes conundrum: How can they stand out to shoppers, improve customer experience, and still make every…
ATLANTA and STOCKHOLM, Dec. 6, 2024 /PRNewswire/ — Sinch [Sinch AB (publ) – (XSTO: SINCH)], which is pioneering the way the world communicates through its digital Customer Communications Cloud, today announced key highlights for the 2024 Black Friday and Cyber Monday shopping period. These achievements highlight Sinch’s pivotal role in helping brands deliver relevant, personalized customer experiences during peak shopping events. Black Friday and Cyber Monday remain the biggest shopping events of the year, generating $118.2 billion in revenue during November 2024, with $10.8 billion on Black Friday alone according to a recent report by Adobe. The holiday shopping season is also a critical period for digital customer communications, as…