Recent Acquisition of Brand J Strengthens Agency’s Capabilities ALLEN, Texas, Oct. 1, 2024 /PRNewswire/ — BizCom Associates, a fully-integrated public relations and marketing communications firm based in the Dallas-Fort Worth metroplex, is celebrating its 25th anniversary this month. Over the past 25 years, BizCom has consistently delivered award-winning campaigns and solutions, helping its clients achieve exceptional results in a rapidly evolving media landscape. This milestone year also marks a significant expansion for the company, with the recent acquisition of franchise marketing firm Brand J. The addition of Brand J earlier this year enhances BizCom’s service offerings and strengthens its position in branding, digital communications and marketing.…
Author: PRNEWSWIRE
Awards honor 16 organizations for bringing together content and digital excellence to grow business and create standout customer experiences SAN FRANCISCO, Oct. 1, 2024 /PRNewswire/ — Sitecore®, a global leader in digital experience software, today announced winners of the Sitecore Experience Awards across five categories representing the intersection of marketing and technical excellence. Sitecore presents the awards to customers and their partners to celebrate innovative strategies leveraging Sitecore’s digital experience platform (DXP), content operations solution, or commerce platform for business-impacting results. Winners are drawn from industries across the globe. “Each Sitecore Experience Award category winner is creating world-class digital customer experiences,” said Kathie Johnson, Chief Marketing Officer at…
NEW YORK, Oct. 1, 2024 /PRNewswire/ — Teneo, the global CEO advisory firm, today announced a partnership with Evidenza.ai, the world’s leading AI-powered market research platform. Teneo brings reputational and go-to-market insights to its network of clients around the world, and Evidenza’s platform will allow companies to conduct dynamic “on-demand” market research for the first time with B2B customers at scale. Evidenza is pioneering the application of synthetic research to marketing and communications, helping companies make faster and smarter go-to-market decisions. Its technology uses generative AI to create detailed and dynamic customer personas, capable of engaging in qualitative interviews or taking part…
InMarket earns a TikTok Measurement Badge, as advertisers gain intelligence on how TikTok campaigns drive offline store visits and sales lift using InMarket’s LCI. AUSTIN, Texas, Sept. 30, 2024 /PRNewswire/ — InMarket, a leader in real-time marketing and measurement, has announced a strategic partnership with TikTok to measure the real-world impact of advertising campaigns, including store visits and sales lift. With InMarket’s Lift Conversion Index (LCI), TikTok advertisers can access valuable insights to optimize campaigns and maximize return on ad spend (ROAS) within the platform. InMarket’s LCI measurement platform enables advertisers to understand campaigns’ performance across multiple dimensions including creative, offer, media and more. Combined with…
AI-driven identify theft and deepfakes are top cybersecurity concerns for consumers as the technology evolves COLUMBUS, Ohio, Sept. 30, 2024 /PRNewswire/ — As consumer reliance on technology deepens—through the convenience of digital payments, QR codes, eCommerce, and other online interactions—they are rightfully alarmed by the escalating threats of cybercrime, particularly identity theft and AI-assisted attacks. Despite these concerns, a new survey from Nationwide reveals a troubling disconnect between consumer awareness and action: While 80% of respondents express concern about identity theft, only 16% report having identity theft insurance, as many continue to neglect essential cybersecurity precautions that could protect them. Cybercrime is becoming more personal for…
CHENNAI, India, Sept. 30, 2024 /PRNewswire/ — Saksoft, a leading Technology services provider, today announced the acquisition of CEPTES Software Private Limited, a recognized expert in Salesforce services, headquartered in Bengaluru, Karnataka. Saksoft stated that it anticipates the transaction will be closed within 4 weeks, pending customary closing conditions. This strategic acquisition will significantly help Saksoft expand its capabilities around Salesforce solutions, cloud innovation, and customer experience optimization. CEPTES, with its 15+ years of experience and as a Salesforce Summit Partner, leverages Salesforce’s full ecosystem, from Sales Cloud and Service Cloud to advanced platforms like Einstein AI and Data Cloud, helping businesses…
Marketers can easily create digital experiences for multiple channelsusing MLR reviewed and approved assets in Veeva Vault PromoMats NEW YORK, Sept. 30, 2024 /PRNewswire/ — Magnolia today announced a new connector to integrate compliant content in Veeva Vault PromoMats with the Magnolia Digital Experience Platform (DXP). The connector allows marketing teams to create and edit healthcare professional (HCP) portals, brand sites, and patient portals in the Magnolia DXP using medical, legal, and regulatory (MLR) approved assets from Vault PromoMats. Now mutual life sciences customers can streamline content management and deliver compliant promotional materials faster across many different channels. The Magnolia DXP integrates DAM, CMS, CDP, CRM, and analytics systems to…
NEW YORK, Sept. 30, 2024 /PRNewswire/ — Altudo, a trailblazer in digital commerce solutions, is proud to announce its selection as one of Shopify Plus’ certified partners.This exclusive partnership is a testament to Altudo’s exceptional capabilities and unwavering commitment to delivering advanced composable commerce solutions to businesses of all sizes. They have been recognized by INC 5000 in the list of fastest growing companies in America. Altudo has served industry leaders across Retail and CPG, Healthcare, Manufacturing and more, with future-proof commerce solutions resulting in enhanced business ROI. This proves their knowledge and deep-rooted 20+ years of expertise in DX solutions. “Our designation as…
Axtria’s GenAI innovations were recognized at India’s most prestigious AI awards for driving operational excellence and transforming solutions for life sciences companies. BANGALORE, India, Sept. 27, 2024 /PRNewswire/ — Axtria Inc., a global leader in cloud software and data analytics for the life sciences industry, was recognized as the Leading AI Service Provider at the Minsky Awards, part of Cypher 2024. The award, presented during yesterday’s Gala reception on the second day of Cypher, recognizes Axtria’s groundbreaking achievements in leveraging artificial intelligence, data science, and analytics to drive innovation and operational efficiency within the life sciences sector. Held from September 25-27 in Bengaluru, India, Cypher is a flagship conference organized by AIM…
Multi-year initiative to unify diverse communication platforms into a connected and intuitive experience for both employees and customers. PLAINSBORO, N.J., Sept. 27, 2024 /PRNewswire/ — ConnX, an industry leader in transforming complex voice networks to the cloud, announces the award of a contract by the Southeastern Pennsylvania Transportation Authority (SEPTA), to modernize, integrate and support their communications and network infrastructure laying the tracks for innovations that will simplify operations, improve rider experience, enable connected vehicles and allow SEPTA to scale as their ridership increases. Currently, SEPTA, the 6th largest U.S. rapid transit authority, utilizes an aging network of legacy systems with 6,000 Centrex lines across…