Altair knowledge graph solutions to help Adastra clients streamline decision-making and maximize the value of their data TROY, Mich., Feb. 12, 2025 /PRNewswire/ — Altair (Nasdaq: ALTR), a global leader in computational intelligence, has named Adastra GmbH, a leading global consultancy specializing in data-driven transformation, as a new channel partner for the EMEA region. Adastra will leverage its AI and integration expertise to help clients throughout the region implement Altair’s knowledge graph solutions within the Altair® RapidMiner® platform to uncover hidden data relationships, enhance decision-making, and enable smarter, more connected systems. “We are thrilled to welcome Adastra as a channel partner. They are well-known for delivering high-quality products and their expertise…
Author: PRNEWSWIRE
More Than a Personality: LIMOR MEDIA Emerges as a Content First Agency PORT CHESTER, N.Y., Feb. 11, 2025 /PRNewswire/ — Limor Suss, the trusted lifestyle expert frequently seen on national TV shows such as FOX & Friends and local morning shows nationwide, is thrilled to announce the expansion of LIMOR MEDIA, a full-service creative and media agency with a dedicated content studio. LIMOR MEDIA is redefining the agency model by seamlessly integrating content, strategy, and storytelling to help brands connect with audiences in a meaningful way. The agency operates under three core pillars: Together, these pillars provide brands with a one-stop solution for impactful, results-driven campaigns in today’s fast-evolving digital…
The In-Person & Online Certifications Enrich Practitioners’ Expertise in Account-Based GTM and Account-Based Measurement & Reporting SAN FRANCISCO, Feb. 11, 2025 /PRNewswire/ — Demandbase, the leading account-based GTM platform for B2B enterprises, today announced the launch of two new account-based go-to-market certifications. These courses, developed in partnership with B2B analyst firm ForgeX, are critical for any GTM leader or practitioner who is considering or already executing an account-based strategy. The new certifications feature proprietary research-backed frameworks, models, and insights that support modern account-based GTM strategies. The courses focus on Account-Based GTM and Account-Based Measurement & Reporting, offering a comprehensive learning experience, including regular…
Identity security seen as key component, but organizations struggle to find the right solution COPENHAGEN, Denmark, Feb. 11, 2025 /PRNewswire/ — Omada A/S (“Omada”), a global leader of Identity Governance and Administration (IGA), today announced the release of its annual State of Identity Governance Report for 2025. The report examines IT and business leaders’ perspectives on identity-related threats and the solutions they are adopting to address these challenges. The report is available for download here and a webinar can be viewed here. The report reveals that 95% of leaders view identity security as a critical component of their overall cybersecurity strategy, with more than 86% expressing concern…
WESTPORT, Conn., Feb. 11, 2025 /PRNewswire/ — LogicSource, the market leader in indirect procurement and sourcing services, is pleased to announce Ron Stadler as its new Chief Marketing Officer. Stadler brings over 20 years of expertise to LogicSource, focused on revenue growth, go-to-market innovation, and business development in the enterprise B2B sector. As CMO, he will lead growth initiatives and support LogicSource’s continued expansion as a top-tier procurement services provider. “I am thrilled to welcome Ron to our executive leadership team,” said Dave Pennino, founder and CEO of LogicSource. “For the past 15 years, we’ve focused on operational excellence and achieving industry-leading client satisfaction. With…
Flying facial hair takes the win in 2025, with Little Caesars and Pringles among the top performing ads based on hard data from Ipsos NEW YORK, Feb. 10, 2025 /PRNewswire/ — Little Caesars, Pringles, and eight other brands took home the win for Best Super Bowl ads of 2025, according to new Ipsos data. Over the past five years, Ipsos, one of the world’s leading market research companies, has analyzed Super Bowl ads to determine their effectiveness based on responses from American audiences and online social conversation leading up to and during the game. Unlike more simplistic Super Bowl ad rankings, Ipsos assesses…
Three Spots Earned Top 10 Honors from USA Today Ad Meter NEW YORK and NEW ORLEANS, Feb. 10, 2025 /PRNewswire/ — Stagwell, the challenger network built to transform marketing, and its network of award-winning agencies aired four standout spots during this year’s Super Bowl LIX for clients Bud Light, the National Football League (NFL) and Starbucks. Alongside the Big Game, Stagwell agencies led high-impact off-field campaigns and activations for clients including Budweiser, Booking.com, Don Julio, Frank’s RedHot, GoDaddy, Perdue Chicken and more. The on-air work includes some of the leading campaigns including three of the top 10 highest-rated commercials on the USA TODAY Ad Meter. The critical acclaim underscores the…
TCN, a cloud-based call center technology provider, announces explosive global growth, stemming from its dedication to innovation and customer service. ST. GEORGE, Utah, Feb. 11, 2025 /PRNewswire/ — TCN, a leading provider of cloud-based contact center solutions, today announced remarkable company growth and global expansion over the past year. The company has achieved a 25% year-over-year growth through its commitment to innovation and customer success in the rapidly evolving contact center landscape. TCN has strategically expanded its global teams across key regions, including EMEA and APAC, strengthening its presence and ability to serve clients worldwide. This expansion has been instrumental in adding…
Collaboration Qualifies Two Harmonic Video Streaming Solutions, VOS360 Mediaand VOS360 Ad SaaS, on Akamai Cloud SAN JOSE, Calif., Feb. 10, 2025 /PRNewswire/ — Harmonic (NASDAQ: HLIT) today announced that its VOS®360 Media SaaS and VOS360 Ad SaaS are now qualified on Akamai, the cybersecurity and cloud company that powers and protects business online. This qualification can provide customers with greater efficiency for the deployment of playout, broadcast and video streaming workflows. Through this collaboration, VOS360 Media SaaS will also power the upcoming Akamai Media Services Live 5, a comprehensive suite of solutions for live event broadcasting and linear streaming. Harmonic is an independent…
SAN FRANCISCO and MUMBAI, India, Feb. 11, 2025 /PRNewswire/ — CleverTap, the all-in-one engagement platform, today announced that they have been positioned by Gartner® as a Niche Player in the Magic Quadrant™ for personalization engines. The evaluation was based on specific criteria that analyzed the company’s overall Completeness of Vision and Ability to Execute. This recognition reflects the company’s strengths in delivering personalized customer experiences, its innovative AI-driven capabilities, and its focus across industries like financial services, retail, and entertainment. CleverTap’s Personalization suite encompasses a robust variety of tools, including a customer data platform (CDP), customer and product analytics, experimentation, and orchestration across digital touchpoints. CleverTap believes this recognition…