The company’s innovative technology delivers deeper insights into user intent, further solidifying its position as a leader in the performance marketing industry SYRACUSE, N.Y., Feb. 6, 2025 /PRNewswire/ — Terakeet, the preferred online brand management partner for Fortune 500 brands, has been awarded a U.S. Patent for its proprietary Total Addressable Market (TAM) analysis tool. This patent safeguards Terakeet’s innovative approach to audience identification and opportunity analysis, reinforcing its leadership in the performance marketing industry. In late December, Terakeet secured this patent, which recognizes its distinctive method of uncovering user intent behind keyword searches. Unlike traditional tools that rely on basic keyword…
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New and existing 3stepIT and BNP Paribas 3 Step IT customers and partners will be able to take advantage of the enhanced service offering and the expanded geographical coverage by the Nordic company. CARROLLTON, Texas, Feb. 6, 2025 /PRNewswire/ — 3stepIT, a leader in Circular Technology Services with over 4 million devices under management, has announced its strategic expansion into the North American market today. Building on a strong foundation of success in Europe — also supported by BNP Paribas 3 Step IT, a Joint Venture with BNP Paribas, a European Union’s leading bank and key player in international banking — the strategic move signals…
SOUTHBOROUGH, Mass., Feb. 6, 2025 /PRNewswire/ — Virtusa Corporation, a global leader in digital business strategy, digital engineering, and IT services, today announced a leadership transition with the appointment of Nitesh Banga as President and CEO, effective February 3, 2025. Nitesh will succeed Santosh Thomas, who is stepping down to pursue outside opportunities. Mr. Thomas has agreed to stay on as a strategic advisor through the transition process. “I am immensely proud of the substantial growth we have accomplished together over the past 4 years at Virtusa. It has been exciting to witness firsthand the positive impact our efforts have had on our people, our clients…
Three incentive types nab most-desired spots for businesses, partners ATLANTA, Feb. 5, 2025 /PRNewswire/ — Incentive programs are rising in demand for businesses and there are three most-requested rewards for last year, according to findings from Extu. Extu manages $60 million in marketing programs. Of those programs, the three most likely to reach the benchmark of 60% average redemption rate of distributed rewards within two years are: Unique rewards redeemed through Extu include new cars, an engagement trip to the Northern Lights, and plastic surgery.Post this “Loyalty points programs are great for large or diverse participant bases, because they’re the easiest way to offer a…
Award-winning journalist and editor joins agency’s growing team of former Tier 1 media professionals SALT LAKE CITY, Feb. 5, 2025 /PRNewswire/ — Method Communications today announced the addition of veteran journalist and editor Lydia Dishman as VP of Content Strategy. Dishman joins Method following a distinguished 25-year career in journalism, most recently serving as Senior Editor for Growth & Engagement at Fast Company. Dishman brings extensive experience in technology, business, and innovation journalism to Method’s content practice, having spent 15 years at Fast Company, where they managed the publication’s contributor network and syndication partnerships with major news organizations, including the Associated Press and…
Coupled with an early 2025 acquisition by Later and executive team updates, Mavely continues to bolster its industry presence while serving as an all-inclusive resource for influencers CHICAGO, Feb. 5, 2025 /PRNewswire/ — Mavely, the Everyday Influencer Platform®, today detailed the unprecedented growth the company saw in 2024 and provided a look ahead of what’s to come over the next 12 months. The continued growth trajectory is a testament to strategic investments to support and grow Mavely creators, empowering them to capitalize on their reach with consumers and underscoring the unique power Everyday Influencers® hold when precisely paired with brands and retailers that align…
TOKYO, Feb. 5, 2025 /PRNewswire/ — Designium Inc., a leading AR/XR studio, unveiled its new WebAR Template Service, aiming to transform the way businesses engage with customers through immersive digital experiences. As the demand for augmented reality continues to rise, Designium’s innovative service allows companies to harness the power of WebAR without the need for specialized apps, streamlining both development and implementation. WebAR Development Made Easy Designium provides a comprehensive WebAR development plan that supports businesses from initial content planning through to execution and system management. Their experienced team works closely with clients to ensure high-quality AR experiences that not only captivate but…
INCLINE VILLAGE, Nev., Feb. 5, 2025 /PRNewswire/ — Socure, the leading provider of artificial intelligence (AI) for digital identity verification, sanction screening, and fraud prevention today announced Barrett Young as its new Chief Marketing Officer (CMO). Barrett brings a wealth of experience in growing B2B AI-powered SaaS companies and leading global teams. Barrett joins Socure from Netradyne, a deep-learning AI company revolutionizing video telematics for large enterprises. At Netradyne, he led a large marketing team and sales development representative organization, scaling the company 7x in just four years. His success reflects the ability to create and execute data-driven growth strategies, particularly in demand generation, field marketing, branding,…
Marcode bolsters Rakuten Advertising’s affiliate link protection by combatting keyword bidding and cookie insertion NEW YORK, Feb. 3, 2025 /PRNewswire/ — Rakuten Advertising, the leading affiliate marketing network, announced a partnership with Marcode to safeguard its network against link hijackers. With the help of Marcode’s Brand Protection module, Rakuten Advertising will better protect brand keywords in Rakuten Advertising’s publisher network from link hijackers, fraudsters, and trademark infringers. Marcode’s analysis engine can reveal affiliate details hidden within fraudulent websites, detect and bypass link cloaking platforms, and accelerate the takedown of fraudulent affiliates. With Marcode’s comprehensive search intelligence data, Rakuten Advertising can better protect…
NEW YORK, Feb. 3, 2025 /PRNewswire/ — Wematch.live LLC, a fintech leader transforming the securities finance market by digitizing execution and trade lifecycle for buy- and sell-side firms, is pleased to announce that its registration for a Security-Based Swap Execution Facility (SBSEF) has received approval from the U.S. Securities and Exchange Commission (SEC). This milestone reinforces Wematch.live LLC’s commitment to enhancing transparency, efficiency, and compliance in the trading of Total Return Swaps (TRS). This registration comes at a pivotal moment as the market continues to transition toward greater automation and regulatory oversight under the SEC’s recently implemented Regulation SE. With this registration, Wematch.live…