In the ever changing digital landscape, the strategy is key to reaching consumers in the right mindset NEW YORK, June 26, 2024 /PRNewswire/ — Chicory, the only end-to-end contextual commerce media platform will be joining customer Mars United Commerce on stage at this year’s Retail Media Summit to explore why contextual commerce is a winning strategy ahead of cookie loss. The session; Contextual Commerce: A Key Alternative for Thriving in The Cookie-less Era will take place on Thursday, June 27th at 10.30am at Path to Purchase’s Retail Media Summit in Chicago. Despite delays in the rollout of third-party cookie deprecation, marketers have been testing various strategies in…
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CANNES, France, June 25, 2024 /PRNewswire/ — Toptal, the world’s largest fully remote workforce, announced the launch of Toptal Marketing at Cannes Lions 2024. Toptal Marketing further expands Toptal’s reach and capabilities, which already includes a talent network of the world’s top freelance software developers, designers, finance experts, product managers, and project managers. With the debut of Toptal Marketing, the company is now positioned to offer an even more comprehensive suite of solutions, including world-class on-demand marketing talent and end-to-end marketing services. The launch of Toptal Marketing coincides with the announcement that Toptal has acquired Growth Collective, a leading freelancer marketing platform that gives businesses access…
Company announces new partnership with HaystackID and OnDefend to further security of the TikTok U.S. platform and app CHICAGO and JACKSONVILLE, Fla., June 26, 2024 /PRNewswire/ — Today, TikTok U.S. Data Security Inc. (USDS) is further enhancing the security of TikTok users’ data and protection against cybersecurity threats by appointing HaystackID and OnDefend to serve as Independent Security Inspectors (ISIs) for USDS. This new collaboration builds on TikTok USDS’ ongoing partnership with Oracle. In May 2022, TikTok created a new organization called TikTok U.S. Data Security (TikTok USDS) as part of its ongoing Project Texas Plan. This special purpose subsidiary is staffed by U.S.-based employees (with some exceptions in…
MECHANICSBURG, Pa., June 26, 2024 /PRNewswire/ — Monica Gould, founder and CEO of Strategic Consulting Partners, headquartered in Mechanicsburg, PA, has been selected as a Central Penn Business Journal 2024 Women of Influence Circle of Excellence honoree. Women of Influence honors high-achieving women for their career accomplishments, selecting recipients based on their professional experience, community involvement, and commitment to mentoring. The Circle of Excellence is awarded to women who are of longstanding, notable success in the community and are leading the way for other women. Honorees were selected by a panel of judges comprised of previous years’ Circle of Excellence recipients and by the editors of…
Introducing a New Global Brand LAS VEGAS, June 26, 2024 /PRNewswire/ — In a presentation to investors this week, Aristocrat shared more details on its recently launched Aristocrat Interactive business, including its go-to-market structure and key leadership appointments. Aristocrat Interactive brings together the former Anaxi and NeoGames operations into a single, integrated global business, with a vision to ‘create the new frontier of connected experiences.’ The business is proud to be a leader in technology solutions for online Real Money Gaming (RMG), with a full-service offering including an extensive catalog of gaming content, proprietary technology platforms and gaming systems, iLottery and Gaming…
Beta showcase to support commerce and food ordering on WhatsApp MUMBAI, India, June 26, 2024 /PRNewswire/ — Gupshup, the world’s leading Conversation Cloud has announced India’s very first Conversational Buyer App on the ONDC network, at their flagship event Conversations 2024 in Delhi. It enables buyers to use a WhatsApp-based conversational UI to discover, browse, and buy products from sellers across the ONDC network, without needing to download any other mobile app. Soon, Gupshup will also offer this product capability to its enterprise customers that want to integrate conversational commerce into their chatbots. This launch demonstrates the perfect alignment of Gupshup’s vision of a conversational…
Industry veterans leverage AI and advanced technologies to drive client success and growth DALLAS, June 25, 2024 /PRNewswire/ — Today, Data Axle, a leader in data-driven marketing and business intelligence solutions, announced the expansion of its enterprise solutions team. Since its start in 1972, Data Axle has prided itself on its commitment to its clients. This team will build upon that core value, leveraging its deep industry knowledge and expertise, taking a client-first approach to every aspect of the business and its solutions during a time of pronounced and strategic company growth. Additionally, the group will be focused on executing the vision set…
LG USA Wins Two Gold Awards and one Honoree ENGLEWOOD CLIFFS, N.J., June 25, 2024 /PRNewswire/ — LG Electronics USA announced today that season two of its original docu-series, “LG Presents: The Rivalries” on LG Channels has received recognition from multiple international award programs, including the MUSE Creative Awards, the Webby Awards and the Telly Awards. As an official partner of the NCAA®, “LG Presents: The Rivalries” series is available for free on the NCAA Championships Channel (Channel 100) via LG Channels on LG Smart TVs. Each episode highlights a different college sports rivalry as told through interviews, historical moments and the most recent game footage. The…
Collaborations with Microsoft and Ernst & Young LLP (EY) accelerate AI initiatives CHICAGO, June 25, 2024 /PRNewswire/ — Conagra Brands, Inc. (NYSE: CAG) today announced it is advancing its artificial intelligence solutions through a human-centered approach that prioritizes responsible use of AI across the company. By putting employees at the center of its AI strategy, Conagra aims to drive efficiencies by leveraging innovative tools to develop, optimize and reimagine its capabilities. This approach empowers employees with resources that accelerate decision-making, efficiently synthesize large data sets and enable growth. Conagra is utilizing generative AI, intelligent automation and strategic collaboration with Microsoft and EY to…
EDINA, Minn., June 25, 2024 /PRNewswire/ — Twin Cities-based digital marketing agency, Gemini: Advanced Marketing Solutions has unveiled their new website. After many long hours of careful planning, spirited group discussions, and dedicated work sessions, Geminiams.com is ready to make an impact on the marketing world. The new website speaks to the agency’s continued commitment to their clients, their desire to stand out as a small but energetic agency, and their focus on the latest marketing trends and innovations. Gemini owner and CEO, Stephanie Tollefson said “I am incredibly proud of our team and the refreshed Gemini website that now truly reflects the creative, talented, and memorable…