EMMAUS, Pa., June 20, 2023 /PRNewswire/ — Altitude Marketing, an integrated marketing agency serving B2B companies for more than 19 years, recently announced a partnership with Libre Technologies Inc., the world’s first and only graph-based manufacturing data hub built specifically to the ANSI/ISA-95 standard. Libre is a first-of-its-kind platform that helps manufacturers create a real-time, unified data model of their entire operation – a data-driven representation of what’s happening at every layer of business, from materials and machinery to people and processes, without silos. Using Libre, a manufacturing firm can better understand the relationships between and across every node of information it produces, and…
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NEW YORK, June 20, 2023 /PRNewswire/ — Omnicom (NYSE: OMC) today announced a strategic collaboration with Google Cloud that offers the group unique access to the Vertex AI platform. This includes foundation models such as PaLM 2 and Imagen which can be applied to various use cases in the fields of creativity, summarization of knowledge, discoverability, and automation. The models will be integrated into Omnicom’s open operating system, Omni, enabling agency and client teams to accelerate the content development process for marketing campaigns. Among the several foundation models offered within the partnership is Google Cloud’s text-to-image model, Imagen. Launched in May, Imagen allows organizations to generate and customize…
DUBLIN, June 20, 2023 /PRNewswire/ — The “Global Social Media Analytics Growth Opportunities” report has been added to ResearchAndMarkets.com’s offering. This study discusses top 10 trends, growth drivers, restraints, and growth opportunities in the social media analytics market. Social media analytics is the ability to evaluate and examine data gathered from social media platforms. Social media data includes metrics beyond likes, followers, views, clicks, and impressions. Businesses leverage social media analytics to understand customer preferences and gain competitive intelligence. Social media analytics can be predictive, prescriptive, or descriptive; it helps businesses understand the different parts of a problem, thereby enabling them to tackle issues strategically. When combined…
Industry’s first commerce orchestration solution enables seamless decisioning across brand and commerce CANNES, France, June 20, 2023 /PRNewswire/ — Omnicom (NYSE: OMC) today announced the launch of Omni Commerce, the industry’s first connected commerce orchestration solution. Omni Commerce – the newest vertical application on Omnicom’s Omni open operating system – is an ecosystem of tools, technology, data, and partnerships that enables always-on insight, activation, optimization, and attribution across the entire commerce landscape, breaking down the silos between commerce and brand investment to enable seamless decisioning. Powered by data from Omnicom’s portfolio of retail media network partners – including Albertson’s, Amazon, Instacart, Kroger and Walmart…
New roles to help NoFraud continue growth in rapidly expanding eCommerce market NEW YORK, June 20, 2023 /PRNewswire/ — NoFraud, a world-class eCommerce solution that removes friction while maximizing merchant revenue and creating amazing customer experiences, today announced three new leadership hires, including Amy Frampton as Chief Marketing Officer. Other new additions to the team are Rosie Brown, vice president of operations, and Adam Stonehocker, vice president of sales. Frampton brings almost 20 years of technology marketing experience through executive roles at BambooHR, Smartsheet, Vulcan, Hewlett Packard Enterprise and Microsoft. As CMO, Amy will focus on NoFraud’s mission of creating safe and seamless online shopping for merchants…
Built with MACH technology principles, Composable UI accelerates the learning journey for architects, developers, and designers TORONTO, June 20, 2023 /PRNewswire/ – Orium, the leading composable commerce specialist in North America, today announced it launched Composable UI, its open source composable commerce accelerator. Built on the foundations of the award-winning accelerators from Orium, this open source project can be found on Composable.com and is designed to help brands learn how to build a modern composable ecommerce storefronts with best-in-class technologies and best practices. Consumers are on more digital channels than ever before, which means modern brands now have increasingly complex business needs that can best be…
Total Customer Growth book from co-authors Adam Turinas and Ben Person now available and provides a practical guide to creating a successful strategy. AUSTIN, Texas, June 20, 2023 /PRNewswire-PRWeb/ — A new book was launched today by long-time technology marketing executives — co-authors Ben Person and Adam Turinas — targeting Business-to-Business (B2B) sales and marketing leaders. Total Customer Growth is now available and is a practical guide to a new and fundamental way to approach Account-based Marketing (ABM). The book is a 200-page guide for creating successful marketing strategies and tactics, growing and obtaining new customers, and winning new business. While…
The new Chief Revenue Officer brings 25+ years of experience to the company. CHICAGO, June 20, 2023 /PRNewswire/ — Janus, a revenue cycle management technology company, has named Tammie Jackson as its first Chief Revenue Officer. Tammie will bring new leadership to the Growth team at Janus, ultimately helping to develop strategies to expand their overall revenue base. “I am pleased to join Janus and look forward to helping them further their mission of fundamentally transforming the way that healthcare revenue cycle teams function,” said Tammie Jackson, chief revenue officer at Janus. “Given the current challenges that health systems face…
Complimentary program on Forage offers business, academic, and legal community opportunity to advise on a hypothetical initial public offering and learn more about working at a global law firm. NEW YORK, June 20, 2023 /PRNewswire/ — Latham & Watkins LLP1 has launched the firm’s newest Virtual Experience Program (VEP) on capital markets law. The free virtual program gives the business, academic, and legal communities the opportunity to represent the underwriters in an initial public offering (IPO), while learning about the nature of work at a global law firm. Participants will review corporate records, prepare an auditor “circle-up” on financial metrics, draft…
NEW YORK, June 20, 2023 /PRNewswire/ — SecuPi, the leading Data Centric Security Platform provider, announced today its availability on Google Cloud Marketplace. This integration enables customers of regulated organizations to seamlessly access the SecuPi Data Centric Security Platform, allowing them to implement end-to-end data protection, de-identification, fine-grained access control, and column-level FPE encryption/Tokenization across Google Cloud, Hybrid and Multi-Cloud environments. The platform ensures full Segregation of Duties (SoD) and Data Access on a need-to-know basis. This solution enables organizations to de-identify and control access across all Google Cloud managed data services, including BigQuery and Vertex AI, while maintaining end-to-end …