The company’s AI influencer marketing platform KOL Radar encompasses 2 Million Influencers with Leading AI Search and Analytics. TAIPEI, Dec. 1, 2023 /PRNewswire/ — iKala, a leading AI transformation solutions provider from Taiwan, announced a comprehensive expansion of its AI influencer marketing platform, KOL Radar. This expansion includes influencer profiles in Southeast Asia and strategic partnerships with regional partners, aiming to broaden the scope of influencer marketing services and empower brands, media, advertising and PR agencies in the region to implement effective influencer marketing strategies. In response to the robust growth momentum and demand in the Southeast Asian influencer marketing…
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NEW YORK, Nov. 30, 2023 /PRNewswire/ — The Digital Marketing Spending Market by Platform, Type, and Geography – Forecast and Analysis 2023-2027 report has been published by Technavio. Market size is forecast to grow by USD 323.29 billion between 2022 and 2027 at a CAGR of 8.71%. The market is driven by factors such as digital transformation across multiple sectors, increased credibility, and the growing proliferation of digital marketing software. However, the lack of short-term return on investment is hindering market growth. The report includes historic market data from 2017 to 2021. In 2017, the market was valued at USD 459.61 million. The report…
This deal brings the total capital invested in Chai to over $10 million Chai is the leading platform for social AI, empowering the community to create and experience the world’s most entertaining AI PALO ALTO, Calif., Nov. 30, 2023 /PRNewswire/ — AI platform Chai announced an agreement by specialised cloud computing provider CoreWeave to make an investment in Chai. CoreWeave invested in Chai in the form of GPU compute credits, placing Chai at a $450 million valuation. This deal followed shortly after Chai’s initial fundraising, bringing the total capital invested in Chai to over $10 million. CoreWeave’s strategic investment in Chai will…
SANTA CLARA, Calif. and PUNE, India, Dec. 1, 2023 /PRNewswire/ — Persistent Systems (BSE: PERSISTENT) and (NSE: PERSISTENT), a global Digital Engineering and Enterprise Modernization leader, is pleased to announce the expansion of its executive leadership team with the addition of four seasoned industry leaders. These leaders bring in unique skills to contribute to unlocking the full potential of the company’s client impact. Ayon Banerjee joined earlier this quarter as Chief Strategy and Growth Officer. He brings rich technology experience, combining a unique blend of operational expertise with a consulting heritage. Ayon will be responsible for shaping Persistent’s corporate strategy and execution. Additionally, he…
The new program is purpose-built to incorporate AI functionality into marketing workflows, removing the barrier to experimentation and disrupting the traditional hours-based model with a move towards value-based pricing AUSTIN, Texas, Nov. 30, 2023 /PRNewswire/ — Jasper, an end-to-end AI copilot for better marketing outcomes, is introducing the launch of its Solutions Partner Program. The advancement of generative AI has come with both opportunities and risks for traditional marketing agencies. Jasper’s Solutions Partner Program – which will be the first of its kind for generative AI companies – will work with marketing agencies as they evolve their service offerings, AI expertise, and pricing…
AUSTIN, Texas, Nov. 30, 2023 /PRNewswire/ — DESelect announced the launch of the DESelect Marketing Optimization Platform (MOP), to help marketing teams maximize the effectiveness and efficiency of their campaigns. This is part of DESelect’s strategic initiative to help clients optimize their marketing holistically, from a single platform. The DESelect Marketing Optimization Platform brings together DESelect’s global products, including Segment, Engage, Search, and Deedee AI to provide clients with a mission control center for improving marketing effectiveness.Founder and CEO Anthony Lamot commented, “It’s exciting to establish the Marketing Optimization Platform as an entirely new product category to meet our clients’ needs. We’re equipping marketers with everything…
SAN FRANCISCO, Nov. 30, 2023 /PRNewswire/ — Blueshift, a customer engagement platform, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience. Achieving the AWS Advertising and Marketing Technology Competency recognizes Blueshift for its expertise in providing customers with software-as-a-service (SAAS) offerings that empower advertisers and marketers to reinvent workloads with solutions that improve customer engagement with unified customer data and automated cross-channel campaigns built on a foundation of AI capabilities. As advertisers and marketers look to leverage the cloud to innovate and achieve digital transformation, they are increasingly in need…
Further focus on ESG capabilities to accelerate time to value across business operations. LONDON, Nov. 30, 2023 /PRNewswire/ — IFS, the global cloud enterprise software company, today announced the general availability of the second of its twice-yearly IFS Cloud releases for 2023. The release is centered on capabilities that will help customers to increase productivity across their business and leverage digital technology to build agility and operational excellence. The content of this November release is a continuation of IFS’ goal to help customers in its core industries to build their composable, intelligent autonomous enterprise. From this release onwards, the…
Former Leader at Dentsu, Omnicom, Meredith and WPP Brings Decades of Marketing Expertise to Ecommerce Platform and Network NEW YORK, Nov. 30, 2023 /PRNewswire/ — Rokt, the leading ecommerce technology company using AI to make transactions more relevant to each shopper, today announced it has appointed Doug Rozen as Chief Marketing Officer. Rozen is a seasoned executive with nearly three decades of senior leadership experience at top global marketing companies, including Dentsu, Omnicom, Meredith and WPP. As CMO of Rokt, he will oversee all global marketing efforts, including brand, performance, employee, product and sales marketing functions, and serve on Rokt’s executive…
Media group celebrates the best employers SOMERVILLE, Mass., Nov. 30, 2023 /PRNewswire/ — oneZero, a global leader in multi-asset enterprise trading technology solutions, has been named one of the Top Places to Work in the 16th annual employee-based survey from The Boston Globe. oneZero has now been ranked as one of the best employers in this prestigious survey for two consecutive years, and has also once again been named in the Inc. 5000 for 2023 – a list of the fastest-growing private companies in America. Top Places to Work recognizes the most admired workplaces, voted on by the people who know them…