Zesty’s compelling, customer-centric value proposition, supported by its trusted cloud optimization technology and immense cost-savings earned the company 4.9 out of 5 stars for customer satisfaction TEL AVIV, Israel, Dec. 21, 2023 /PRNewswire/ — Zesty, a pioneer of automated cloud cost optimization, today announced a nearly perfect CSAT (Customer Satisfaction Score), earning 4.9 out of 5 stars as 2023 concludes. These results are consistent with anecdotal reports of Zesty’s customer experience providing accurate, and effective interactions that deliver fast resolutions to queries. The CSAT questionnaire included questions addressing both the quality of customer care “How would you rate your most…
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First Party Data Solution Increases CPMs for Publishers by 26% and Lowers CPCs for Advertisers by 33%Direct Publisher Relationships Result in 72% of Ad Spend to Direct Supply NEW YORK, Dec. 21, 2023 /PRNewswire/ — As 2023 draws to a close, TripleLift, the ad tech platform elevating digital advertising across every screen, wraps a 2023-year marked by innovation, strategic partnerships, and a commitment to economic inclusion and sustainability. With the launch of first-party data solution TripleLift Audiences, along with partnerships that bolster the offering, the ad tech platform made significant leaps in demonstrating effectiveness and delivering results for advertisers and…
COLUMBIA, Md., Dec. 20, 2023 /PRNewswire/ — Joget Inc., a leader in pioneering next-generation solutions for enterprise application development, is thrilled to announce its designation as a Major Contender in the Everest Group’s 2023 Low-Code Application Development Platforms PEAK Matrix® Assessment. The Everest Group PEAK Matrix® is a proprietary framework for evaluating market impact, vision, and capability of technology and services providers. This comprehensive assessment is trusted by leading enterprises worldwide for its impartial analysis of various factors, including vision, functionality, market success, and cost-effectiveness. Service providers also rely on the PEAK Matrix to benchmark their offerings. In this report, Everest Group analyzed 24 low-code technology…
Techint Labs is a full-service advertising agency that creates custom strategies to accelerate brands. DENVER, Dec. 20, 2023 /PRNewswire/ — In today’s rapidly evolving digital landscape, finding the perfect balance in your marketing strategy can be a game-changer. Techint Labs created an exclusive whitepaper, The Art of Balance: Uniting High-Funnel and Low-Funnel Tactics for Optimal Results, to guide you through the intricacies of high-funnel and low-funnel tactics. This whitepaper dives into the pivotal roles that high-funnel and low-funnel tactics play in the customer journey, providing insights into how these tactics work together to engage and convert potential customers effectively. “Brands that use high-funnel…
Findings Include that over 84% of Search Queries are Impacted by Google SGE SAN MATEO, Calif., Dec. 19, 2023 /PRNewswire/ — BrightEdge, the global leader in organic search, content, and digital marketing automation, is previewing findings from its new ground-breaking technology that interacts with and understands where search engines such as Google are experimenting with AI as part of its Search Generative Experiences (SGE). BrightEdge Generative Parser™ (BGP) represents the next generation of parsing technology that is totally unique to the industry. Over the last 15 years, several critical shifts in search results have occurred. It has evolved from ten traditional blue links to…
Company appoints Katrina Orlando, Vice President of Sales Engagement to oversee efforts that will usher sales professionals into a new digital era of emerging technologies that builds brands, improves engagement, and drives sales. BOSTON, Dec. 19, 2023 /PRNewswire/ — As companies look for new and creative ways to enable their sales teams with the latest innovations in the marketplace, they can now tap into the cutting-edge solutions being offered by Incenter Marketing. The company today announced the launch of its new Sales Engagement practice in response to a critical need in the industry to help sales teams transition from older, more traditional techniques into…
Identity verification and fraud prevention leader adds Arun Kumar as CTO, Steve Rooney as SVP of Global Sales and Katia Mar as SVP of Marketing to Bolster Executive Bench INCLINE VILLAGE, Nev., Dec. 20, 2023 /PRNewswire/ — Socure, the leading provider of artificial intelligence for digital identity verification, sanction screening and fraud prevention, today announced the arrival of three new executives to continue its momentum into 2024. The executives – Arun Kumar, Katia Mar and Steve Rooney – have already injected a new passion and energy into Socure’s culture and team. These new executive moves signal a continued acceleration in Socure’s trajectory, reinforcing our commitment to pioneering innovative solutions in an increasingly digital world. Arun Kumar, Chief Technology…
GILBERT, Ariz., Dec. 20, 2023 /PRNewswire/ — GNW Consulting, the strategic marketing operations agency that guides companies through implementation, integration and optimization of marketing technology, today announced its inaugural examination of the state of Marketing Operations (“MOps”). Based on the firm’s proprietary framework, the insights delve into the individual layers that comprise Marketing Operations, the metrics that can be captured to gauge success in each area and the overall impact that MOps has on revenue. “Our MOps Framework was developed to help customers understand exactly how we start strategically with macro focuses and work our way inward toward micro tactics and execution,” says Raja Walia, founder &…
Driving momentum with the revolutionary Genius product line, SOCi reinforces its role as a cutting-edge platform for increasing local visibility for enterprises SAN DIEGO, Dec. 19, 2023 /PRNewswire/ — SOCi Inc., the leading CoMarketing Cloud Platform for multi-location enterprises, has earned the number one placement in 29 Winter 2024 Reports by G2, the world’s largest and most trusted software marketplace. This recognition from G2 is based on review form responses from SOCi customers in each related category. As a result of receiving positive reviews from verified users, and compared to similar products in each category, SOCi achieved Leader status on the following G2…
Leader in real-time translation technology continues upward trajectory with new CMO, machine learning lead and product updates CHEYENNE, Wyo., Dec. 19, 2023 /PRNewswire/ — Language I/O, a leader in real-time, business-accurate translation technology, today announced the appointment of Sheridan Orr to Chief Marketing Officer (CMO). Orr, who’s based in North Carolina, previously served as a Managing Partner at The GTM Collective and was the CMO of Built In for over three years. “Language I/O has the most innovative and secure approach to leveraging AI to connect companies and their customers across language barriers,” said Orr. “I look forward to working with the team to grow the…