LIMASSOL, Cyprus, Dec. 19, 2023 /PRNewswire/ — Two distinguished members of the AdTech Holding leadership team, Elena Dolia, Chief Administrative Officer, and Olga Dmitrenko, Chief Revenue Officer, took part in the Forbes Women in Tech award. Olga took her well-deserved place in the list of 20 winners, which proves that AdTech Holding’s values and aspirations go in line with the highest corporate standards of the global IT industry. Leadership Spotlight: Elena Dolia and Olga Dmitrenko Olga Dmitrenko, the award winner, stands as a visionary in digital advertising, having played a pivotal role in transforming AdTech Holding from its initial stages to an industry leader. Her strategic thinking and commitment to innovation have…
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NEW YORK, Dec. 18, 2023 /PRNewswire/ — ActionIQ, the leading Enterprise Composable Customer Data Platform, today released six key trends the company anticipates will shape the future of marketing, data, and technology in 2024, from tech stack shifts and enterprise priorities, to data, technology, and Generative AI. “For enterprise brands, consistently delivering exceptional customer experiences remains at the heart of their business – a constant,” said Tasso Argyros, ActionIQ CEO and Founder. “What does evolve annually, however, are the novel tools, innovations, methods, and modalities through which these brands engage with their customers. 2023 brought significant transformations, forever altering the landscape of how brands conceptualize…
Former Uber Executive Becomes First CEO of SMC NEW YORK, Dec. 15, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has promoted Elspeth Rollert to chief executive officer of the Stagwell Marketing Cloud (SMC), the company’s proprietary suite of SaaS products built for modern marketers. In this new role – SMC’s first CEO appointment – she is responsible for overall strategic direction, management, and performance of the organization. She also currently serves as an executive in-residence at the NYU Stern School of Business, where she mentors MBA students interested in careers in technology. “Elspeth has helped accelerate SMC into an industry-leading suite of martech innovation,…
AI-powered analysis at scale shields both publishers and advertisers from harmful and illegitimate ads SAN FRANCISCO, Jan. 12, 2024 /PRNewswire/ — MediaGo, the deep learning-based intelligent advertising platform, announced it has expanded its collaboration with The Media Trust (TMT), a global leader in digital trust and safety for online advertising. This partnership will create a safer and cleaner advertising ecosystem by enhancing the quality of advertisements to protect publishers from harmful ads, prevent advertisers from competing with illegitimate inventory bids, and deliver safe consumer experiences. TMT’s powerful, AI-enhanced digital advertising analysis engine allows MediaGo to advance the interests of its media partners by…
SAN RAMON, Calif., Jan. 16, 2024 /PRNewswire/ — Accela, the trusted provider of cloud solutions at the heart of governments, is proud to announce Noam Reininger as its new Chief Executive Officer. With over 20 years of experience in technology and information services, Reininger’s appointment signals a renewed commitment to innovation and customer-focused product development at Accela. “Noam’s impressive background in successfully leading and scaling technology initiatives makes him an ideal choice to steer Accela towards future growth,” said Jon Nuger, Managing Director, Berkshire Partners. “Under Reininger’s leadership, Accela is poised to further its vision of helping governments build thriving communities through technology that is both…
Unleashing the power of automation by integrating Lightspeed Retail ePOS and Linnworks’ order and inventory management solution. LOUISVILLE, Ky., Jan. 16, 2024 /PRNewswire/ — Linnworks, an e-commerce inventory and order management software that helps retailers automate key processes, reduce costs, and grow their business, announces it has partnered with Lightspeed Commerce Inc., the unified ePOS and payments platform for ambitious entrepreneurs who wish to accelerate growth, provide the best customer experiences and become a go-to destination in their space. By partnering with Lightspeed, Linnworks is thrilled to offer its first-ever global ePOS integration, bringing together two e-commerce heavyweights. As a result of the partnership, Linnworks…
Veteran Executive to Lead All Communications for the Global Leader in Audience Measurement NEW YORK, Jan. 16, 2024 /PRNewswire/ — Nielsen, the global leader in currency measurement, data and analytics, announced today that Carole Robinson has been named Chief Communications Officer, effective immediately. The announcement was made by Nielsen CEO Karthik Rao, to whom she will report. Robinson will be responsible for all of Nielsen’s global communications, including external media relations, internal communications, corporate philanthropy, and executive communications for Rao and the Nielsen management team. “As we look to take Nielsen into the future of currency measurement at a time when there is so much change, both…
Added In-flight metrics will further enhance campaign performance NEW YORK, Jan. 16, 2024 /PRNewswire/ — AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers, and Adelaide, the leader in attention-based media quality measurement, today announced a partnership enabling AdTheorent to utilize Adelaide’s attention-based metrics for campaign optimization and to quantify digital advertising campaign impact. Adelaide’s omnichannel AU metric is used for attention-based quality measurement across digital advertising campaigns. The AU score goes beyond viewability, using modeling to evaluate various qualifiers, including ad placement context, position, duration, business outcomes, and eye tracking. With access to Adelaide data, AdTheorent can use top attention-driving tactics…
Conference hosted by IT News Africa JOHANNESBURG, Jan. 16, 2024 /PRNewswire/ — The retail industry is undergoing a massive transformation, driven by the internet, customer expectations, and emerging technologies. Retailers need to adapt and innovate to survive and thrive in this new era of digital retail. If you are a senior IT executive in a major retail company, or a technology service provider who has solutions for retailers, you don’t want to miss Digital Retail Africa 2024, the ultimate event for retail and technology innovation in Africa. Digital Retail Africa 2024, hosted by IT News Africa, will take place on 31 January 2024 at the Gallagher Convention Centre in Johannesburg. The conference will…
FRISCO, Texas, Jan. 10, 2024 /PRNewswire/ — RETISIO, a premier provider of ECommerce solutions, today announced the addition of Jim Meehan as its new EVP & Chief Sales Officer. A veteran of the ECommerce Enterprise Software industry with Adobe, Oracle and SAP, Meehan joins the company after having served as a sales leader for Mirakl and Amplience during their early growth stages. “RETISIO Reactive ECommerce provides state of the art capabilities, with tremendous flexibility and scalability. It represents the strongest alternative platform for companies moving away from legacy systems of the past,” Meehan said. “I am thrilled to join the team. The vision and experience…